Contributed by XM committee member, Emily Kiloh
Are you always looking for new ways to engage your consumers? Do you love immersing yourself in the latest technology? Don’t miss out on your chance to learn the latest in XM from industry leaders May 28th at TELUS World of Science.
BCAMA’s annual experiential marketing event – XM 2015: The Best of Innovation – brings advances in technology and consumer experience to Vancouver. Join over 250 marketing professionals as you immerse yourself in your favourite brands, interacting with them in exciting new ways. With 5 expert speakers to learn from, and 15+ exhibitors, there’s something for everyone. Experiential marketing, or ‘XM’, is loosely defined by Ad Age as “messaging you can touch, feel or view in a physical space”. In other words, XM creates an experience for the consumer.
Why should you care about XM? XM helps engage the consumer on a personal level, creating a memorable interaction. Once that experience is created, you can expect to enjoy higher levels of engagement you can leverage into increased profitability and brand loyalty.
Top 3 reasons to attend:
- The Speakers
We’ve got some of the best marketers in Canada sharing their expert knowledge on XM innovations and technologies.
- The Networking Opportunity
Get a chance to chat with over 250 top marketers while discussing and learning from the best XM has to offer.
- The Chance to Interact With Your Favourite Brands
Experience the fun of XM yourself, and see how top brands are leveraging XM in their marketing strategies.
Ready to experience it for yourself? Take advantage of limited early bird tickets. Register Now!