In a Nutshell
Oh, hey there, overachiever! We have a role for you. This is a substantial career-building position where you can flex all your leadership skills. The President-elect is an essential member of the BCAMA Executive Team and next in line to take the reins as President. In this role, you will oversee all BCAMA programming, provide coaching and mentorship to the Board, and set the tone for the organization. More than that, you will help set direction, inspire vision, and create a roadmap for the success of this well-respected, BC-wide, 67-year-old marketing institution. Does this sound like the challenge you’ve been looking for? Then read on!
Responsibilities
Reporting to the President, the President-elect’s portfolio includes responsibilities in the following four areas:
1. Leadership and Mentorship: Provide leadership, mentorship, and overall direction to the Programming team, which includes four directors responsible for planning and implementing the BCAMA’s revenue-generating events: Thought Leadership, Marketer of the Year, Vision Conference, and Education Series (currently paused). This includes:
- Overseeing the execution of each Director’s key deliverables against event plans and approved budgets.
- Providing direction and support to ensure Directors execute their deliverables on time and within budget.
- Assuming tasks of Directors unable to fulfill their obligations and recruiting new Directors and volunteers.
- Regularly checking in with team members.Other responsibilities as needed.
2. Executive Team Participation: Participate in the overall management of the organization as a member of the Executive Team. Responsibilities include setting and implementing direction (establishing yearly objectives, operational plans, and budget), managing volunteers, developing and deploying organizational policy, undertaking succession planning and recruitment, assisting with new Board member orientation, organizing and facilitating the annual strategic planning meeting, and fostering collaboration among board members.
3. Ambassadorship: Act as an ambassador for the BCAMA, including networking with members, BC’s marketing community, senior marketers, potential sponsors, and speakers to communicate BCAMA benefits, initiatives, and events. Create connections that lead to growth in membership, event attendance, sponsorship, and/or engagement with BCAMA content.
4. Support and Transition to President: Support the President and prepare to transition to the role of President. This includes preparing for and facilitating monthly Board meetings, Executive and ad hoc meetings, attending the mid-year AMA retreat and annual AMA leadership summit, and being aware of and carrying out duties to meet AMA requirements (as outlined in the Box in a Box and the Chapter Officers Guide).
Time Commitment
As a member of the Executive Team, it is estimated that this role will require an average of 6-8 hours per week, with periods of elevated activity leading up to major events. Commitment includes regular attendance at monthly Board meetings and Executive meetings at a minimum.
Being on the BCAMA Board
The BC Chapter of the American Marketing Association (BCAMA) provides inspiration, guidance, and resources to advance the professional development and careers of BC’s marketing community by fostering thought leadership, learning, and career and social connections. Being on the BCAMA board means you are connected to the larger community while also being part of a close-knit team of like-minded marketers who care about this organization and each other. Positivity, fun, and supporting one another are priorities.
BCAMA Board Members Must…
- Be a member in good standing within the AMA organization and meet the qualifications of membership outlined in the society bylaws (e.g., 18 years of age, not conflicted by fraud, etc.).
- Attend a minimum of 80% of monthly Board meetings.
- Board meetings are typically held monthly, on the second Tuesday of each month, from 6:00 pm to 7:30 pm.
- Executive team meetings are typically held twice per month for 30 minutes.
- Meetings alternate between Hybrid, In-Person, and Virtual.
- Attend the annual strategic planning sessions (normally held in May and June).
- Attend as many BCAMA events throughout the year as possible; Board members receive reduced event rates or complimentary tickets.
- Commit to keeping up with Board correspondence by checking and responding to email and/or Slack at least every 48 hours (except while traveling or on vacation).
- Commit to 2 years in this portfolio (note that the requirement for Vice President, President-elect, President, and Past President is a one-year commitment for each role, moving successively through each of these four portfolios).
- Having an active professional social media presence is an asset.
Qualifications
The President-elect is an executive leadership position on the board of a non-profit society. Candidates for this role should have a strong combination of the following types of experience:
- Senior marketing experience (10+ years) within an organization in a role that liaises with senior executives.
- Experience developing or contributing to the development of organizational strategy, including developing the processes and human resources necessary to implement the strategy.
- Experience managing programs from inception to execution and managing large cross-functional teams.
- Providing leadership, coaching, and guidance to a team of high-performing individuals.
- Connecting with and influencing board members, volunteers, AMA members, and BC’s marketing community, creating connections that lead to growth.
- Managing competing priorities, developing and managing approved budgets.
- Participation on a Board of Directors is an asset.
Skills/Abilities
- Ability to “roll up your sleeves” when necessary to get the job done.
- Marketing or advertising background (education and/or work).
- Knowledge and experience working in a not-for-profit environment and “working” board environment.
- Self-starter with a positive, outgoing, and energetic attitude.
- Comfortable proactively approaching and engaging senior executives.
- Excellent verbal and written communication and presentation skills.
- High-level strategic management skills.
- Demonstrated ability to develop and maintain effective relationships and open communication with board members and potential committee members.
- Demonstrated ability to manage multiple priorities and projects.
- Demonstrated ability to pitch and present to all levels of an organization, particularly senior executives.
- Ability to identify prospective board members, volunteers, members, and sponsors.
- Must have the ability to work both independently and as a member of a team.