Two-Day Virtual Event

June 25 | 9:30am – 2:30pm PDT
June 26 | 10:00am – 2:30pm PDT

> Download Schedule

About VISION

It’s an atypical time that we are living right now, but out of it comes revolutionary ideas and a unified community. The BCAMA invites modern and future-forward marketers to an immersive two-day conference to learn how to rebuild, reimagine, and  (re)VISION: Marketing through a Pandemic and Beyond. The two-day event will be filled with inspiring keynotes and impactful workshops designed to challenge the forefront of your thinking and help you navigate the evolving marketing landscape. On June 25 & 26, join us at the (re)VISION Virtual Conference from the comfort of your homes or office space.

Together with the industry’s most curious and insightful thought pioneers and experts, be among the first to explore a revised marketing playbook and make connections that will last through the pandemic and beyond.

PURCHASE TICKETS

Learn how to (re)VISION, rebuild, and reopen through our immersive two-day event, (re)VISION Virtual Conference. With tickets starting at $40, register today!

> Register Now

SPEAKERS

  • Lindsay Angelo

    Lindsay Angelo

    Growth Strategist

    TOPIC > The Big Pivot: Unlocking Consumerism in a Post Pandemic World > We are entering a new era of consumerism, one being shaped by...

    Read More
  • Michael Hainsworth

    Michael Hainsworth

    Executive Producer, Editor, Host

    TOPIC > This Black Swan Event is Not An Ugly Duckling > While COVID-19 has changed the way we work and play, how much...

    Read More
  • John Koetsier

    John Koetsier

    Journalist, Analyst, Tech Executive

    TOPIC > Insights from the Future and New Rules of Engagement. He will be discussing the impact of Martech on people 1-5 years post-pandemic...

    Read More
  • Linda Lee

    Linda W. Lee

    Assistant Professor in Marketing, Nottingham Trent University

    Topic > To Fake or Not to Fake: Deepfakes for Marketers > Deepfakes use artificial intelligence and machine learning to manipulate content such as...

    Read More
  • Anne Boysen

    Anne Boysen

    Analyst, Futurist, Speaker

    TOPIC > The Generational Impact of COVID on Gen Z’s > By understanding Generation Z you will not only harness a new audience, you...

    Read More
  • Nicole Porter

    Nicole Porter

    Stress Coach, Nutritionist & Wellness Educator

    Topic > The Stress-Less Routine > In this straightforward, informative, and practical session, Nicole describes an ideal routine to help busy professionals maintain optimal...

    Read More
  • Jefferson Darrell

    Jefferson Darrell

    Founder, Breakfast Culture

    https://www.breakfastculture.org/

    Topic > We Are All Humans First: Marketing Through a Diversity, Equity and Inclusion Lens > Learn about IDEA (inclusion, diversity, equity, accessibility) terminology...

    Read More
  • Hayley Woodin

    [Emcee] Hayley Woodin

    Multimedia Reporter - Business in Vancouver

    Hayley Woodin, a reporter with Business in Vancouver, co-hosts radio shows and podcasts, covering a variety of business topics across multiple platforms....

    Read More

WORKSHOPS

Workshop A: How to adapt your marketing in changing times. We’ve been dealt some lemons so Let’s Make Lemonade!

Customers are now adapting to a new way of living on a daily basis. Priorities have shifted and our global consciousness is shifting. As brands, we too need to adapt accordingly. We need to find new ways of adding value to ensure we are relevant through this period and the many new-normals ahead.

The only thing certain now is uncertainty. The way I see it, we can resist it, or embrace it and become change agents.

I believe behind every problem there is a solution or an opportunity.

I’ll share some tools and techniques to adapt your marketing to service your customers’ needs today.

We may have been dealt some lemons right now. So together, let’s make lemonade!

 

Takeaways:

  • How to put yourself in the customer mindset to identify how best to support them
  • How to turn a marketing problem into a solution or opportunity 
  • A case study of how a business pivoted to do the above 

  • Annabelle King
    Annabelle King

    Marketing Consultant, Brand & Digital Communications Strategist, and Founder

Workshop B: Success Begins With Mindset. Is Your Mindset Ready For Success?

You hear it all the time: “success is a state of mind.” Have you ever wondered how two people can go after the same goal in the same way and yet just one of them succeeds? Is it sheer luck? Timing? Perseverance? More often than not, it’s a person’s mindset that determines whether they fail or succeed. A mindset refers to your predominant state of mind from day-to-day. It’s what you think about, focus on, and expect from your daily experiences. The most successful entrepreneurs share a set of core skills, beliefs and values that help them persevere as they grow their businesses. This talk will inspire you to adopt or refine the fundamental habits that create your success mindset.

Success begins with the Mindset. Is your mindset ready for success?

Takeaways

  • What does responsibility have to do with our power?
  • What do your mindset’s filters have to do with lasting personal change?
  • What steps can you take to improve your life TODAY?
  • What is a mindset and what you can do today to increase your Success Mindset?

Workshop C: Reimagining Social Media in an Uncertain World

In a time of global crisis, we’ve seen people come together on social media, from joining group chats with loved ones to participating in live-streamed events.

For brands, it’s a wake-up call that the future of social is really about going back to what makes social unique to begin with: relationships.

In this session, join Hootsuite to learn about the strategies you’ll need to become a modern, successful brand on social now and in the years ahead.

 

Attend this session and learn:

  • How to become part of a bigger industry conversation to deepen relationships and fuel growth on social.
  • How to create customer experiences that meet changing consumer demands.
  • How to use social insights to respond to customers in real-time and adapt your strategy in the moment.

Workshop D: Become an Indispensable Marketer: How to know what to do, what to say, and where to focus

Life has changed. So has business. Revenues are down. Consumer confidence is shaken. Businesses have pivoted into completely new markets to survive. New regulations limit operations. Jobs are on the line. The economy is in the tank.

Who do you call? Marketers.

The pressure to connect with customers and save the day lands largely on us. We ask ourselves what to do, what to say, and where to focus. Fuelled up on caffeine, marketers generally lean toward one of two approaches: a creative exploration in pursuit of the big idea that will inspire the masses, or, tactics and conversion economics that will chart a lean and effective recovery. Both are valid but neither are where we should start.

Creating marketing that will inspire the return and loyalty of customers requires a deep shift in priorities and focus.

Learn how marketers can:

  • Confidently chart brand resurgence and resilience
  • Become indispensable to their organization
  • Create marketing that inspires consumer confidence and loyalty
  • Avoid falling into marketing noise and clichés
  • Build brands that emerge from the COVID era stronger than before

NETWORKING SESSIONS

BCAMA-Vision 2018

Day 1: “Ask the Expert” Networking Event

The “Ask the Expert” networking session is a platform for attendees to connect with industry leaders for advice, resources, and, to build connections. Each virtual table will be hosted by an expert with up to 5 attendees for 10 minute virtual face-to-face meetings. Every 10 minutes attendees will be notified to switch tables, giving them the opportunity to connect with more industry experts.

Day 2: Happy Hour Networking Event

Miss going to live events and connecting with other marketers? We do too! To wrap up (re)Vision Virtual Conference, we’ll be hosting a virtual Happy Hour for attendees to unwind and meet other like-minded marketers. This virtual happy hour will bring together attendees in more intimate group settings, with up to 6 individuals at a table, and will allow guests to move freely from table to table for a quick hello or a drink (BYOD).

PANEL > Using Your Business For Good

A panel led by Darian Kovacs interviewing BC-based brands about how they’ve been using, and continue to use, their business for good to grow their business – and how being good is an integral part of their marketing plan.

Key Learning Objectives:

  • What’s it mean to use your business for Good
  • How a business can grow their bottom line by being generous
  • How to gain social and PR wins with social good
  • Case studies of campaigns run with results

Panellist (details unfolding)

  • Darian Kovacs

    [Moderator] Darian Kovacs

    Host, principal and director

    https://jellymarketing.ca/

    Host of Amazon Prime’s hit show Marketing Jam and practitioner - Darian brings his wealth of experience and educational and interactive teaching style to...

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  • William Johnson

    William Johnson

    Strategist & Writer

    williamjohnson.ca

    William Johnson is Vancouver-based writer and strategist. He has more than a decade of experience bringing people together, solving problems and helping organizations create...

    Read More
  • Tony Yu

    Tony Yu

    Co-Founder, Vessi

    https://vessifootwear.com/

    Tony is the co-founder of Vessi, a serial entrepreneur and digital marketing strategist. He’s been launching successful digital companies since 2013 and has developed...

    Read More
  • Roanne Weyermars

    Roanne Weyermars

    VP, Public Affairs & Communications at Coast Capital Savings

    Roanne Weyermars is a passionate leader, strategist and communicator, known for her deep commitment to using business as a force for good. As Vice...

    Read More
  • Nimmi Kanji

    Nimtaz Kanji

    Director, Community Investment at TELUS

    Nimmi Kanji, Director - Community Investment at TELUS, manages TELUS’ best-in-class Social Purpose programs portfolio. Designed to support Canadians in getting connected and reaching...

    Read More

SCHEDULE

  • Day 1

    Resources to Navigate Through the “New Normal”

  • 9:30am - 9:35am

    BCAMA Welcome

    Hailey Woodin/Trina Notman

  • 9:35am - 10:20am

    The Big Pivot: Unlocking Consumerism in a Post Pandemic World

    Lindsay Angelo, Growth Strategist

  • 10:30am -11:25am

    WORKSHOP A: How to adapt your marketing in changing times. We’ve been dealt some lemons so Let’s Make Lemonade!

    Annabelle King, I Like Storytelling

  • 10:30am -11:25am

    WORKSHOP B: Success Begins with Mindset. Is Your Mindset Ready For Success

    John Niewenburg, W5 Coaching

  • 11:30am - 12:25pm

    WORKSHOP C - Reimagining Social Media in an Uncertain World

    Eva Taylor, Hootsuite

  • 11:30am - 12:25pm

    WORKSHOP D: Become an Indispensable Marketer: How to know what to do, what to say, and where to focus

    Allison Bran, REX Marketing + Design

  • 12:30pm -1:20pm

    Jefferson Darrell, Founder, Breakfast Culture

    We Are All Humans First: Marketing Through a Diversity, Equity and Inclusion Lens

  • 1:30pm - 2:30pm

    Ask the Expert Networking Event

  • Day 2

    Looking to the New Future

  • 10:00am - 10:55am

    This Black Swan Event is not an Ugly Duckling

    Michael Hainsworth, Futurist

  • 11:00am - 11:25am

    Fireside Chat

    John Koetsier, Futurist

  • 11:30am - 12:25pm

    To Fake or Not to Fake: Deepfakes for Marketers

    Linda W. Lee, Jan Kietzmann, Tim C. Kietzmann, Ian P. McCarthy

  • 11:30am - 12:25pm

    Panel: Using Your Business For Good

    Darian Kovacs, Tony Yu, Roanne Weyermars, Nimtaz Kanji

  • 12:30pm - 1:20pm

    Speaker C: The Generational Impact of COVID on Gen Zs

    Anne Boysen, Futurist

  • 12:30pm - 1:20pm

    Speaker D: The Stress-Less Routine

    Nicole Porter, Stress Coach

  • 1:30pm - 2:30pm

    Networking: Happy Hour

Become a Sponsor

Enhance your company’s visibility and build brand awareness by getting in front of an engaged and targeted audience of marketing professionals! Sponsors, who will be recognized at the conference, can leverage the BCAMA email newsletter and digital channels for optimum reach.

> Download a sponsorship package

MEDIA

The BCAMA’s annual flagship event, VISION is one of the premium marketing conferences in Western Canada. Celebrating its 31st year, VISION attracts top-notch speakers and passionate attendees looking to exchange the latest leadership tactics and strategies for marketing success.

Watch This!

  • Play Button
    The Big Pivot: Unlocking Consumerism in a Post Pandemic World | Lindsay Angelo
  • Play Button
    This Black Swan Event is Not An Ugly Duckling | Michael Hainsworth
  • Play Button
    Using Your Business For Good - Panel | Darian Kovacs

Follow

#BCAMAvision

Contact Info

Conference Inquiries
Inder Gill
Director, VISION Conference
604-564-1AMA (1262) | info@bcama.com

Sponsorship Inquiries
Michelle Cunningham
Director, Business Development
604-564-1AMA (1262) | info@bcama.com