Speed Networking (Virtual Only)

Get the chance to connect with other event attendees through five-minute 1:1 speed networking sessions. We’ll provide some fun icebreaker questions to get you started and let the conversation flow.

As marketers, our job is to ensure the customer experience is seamless for our audience. We spend hours designing and developing experiences that ensure they’re impactful and memorable. Unfortunately, most are designed with the dominant culture in mind while accidentally excluding large portions of their audience and requiring them to adapt to you instead.

Great brand experiences are purposeful about who we include and exclude. They’re also intentional about not defaulting to the dominant lens. To be inclusive requires us to look at the experience from an ethnorelative perspective. This means we have to consider the cultures and intersectional identities that make up our audience and how each experience will differ because of people’s unique lenses. Remember too that culture extends far beyond ethnicity, embodying many diverse dimensions of identity.

In our talk, we’ll cover the basics of Inclusive Brand Experiences. We’ll discuss the importance of inclusivity and why brands need to start thinking more ethnorelatively (viewing audiences from a diverse set of lenses, without viewing the dominant culture as natural, right or most important). We’ll have examples to showcase accidental exclusion and how we can avoid unintentionally making these same mistakes ourselves.

Takeaways:
– Foundational understanding of how most brand experiences cause erasure
– Examples of experiences that accidentally exclude and negatively impact the customer experience
– Next steps on how you can start applying inclusive practices in your marketing work immediately