Workshop A: How to adapt your marketing in changing times. We’ve been dealt some lemons so Let’s Make Lemonade!
Customers are now adapting to a new way of living on a daily basis. Priorities have shifted and our global consciousness is shifting. As brands, we too need to adapt accordingly. We need to find new ways of adding value to ensure we are relevant through this period and the many new-normals ahead.
The only thing certain now is uncertainty. The way I see it, we can resist it, or embrace it and become change agents.
I believe behind every problem there is a solution or an opportunity.
I’ll share some tools and techniques to adapt your marketing to service your customers’ needs today.
We may have been dealt some lemons right now. So together, let’s make lemonade!
- How to put yourself in the customer mindset to identify how best to support them
- How to turn a marketing problem into a solution or opportunity
- A case study of how a business pivoted to do the above