September 20, 2022 | 8:30am – 4:30pm PDT
Location: Sheraton Wall Centre, Vancouver & Online
Whether it’s CX, EX, or DX, creating impactful experiences are a vital component of every marketer’s playbook. Join us for this year’s Vision Conference: The X-perience Factor, as we unpack some fresh perspectives on creating great brand experiences – for customers, employees and communities.
This year’s edition is an in-person experience (that will also be streamed virtually), featuring inspirational thought leaders, educational workshops and ample networking opportunities, to help get creative juices flowing. So grab a ticket or better yet book a table and bring the whole team for BCAMA’s biggest event in years!
The Vision Conference program includes:
Please note, group ticket and table purchase options are available, please reach out to email@example.com for more details.
Our schedule is packed with thought-provoking presentations, engaging panel discussions, interactive workshops and networking opportunities, on topics ranging from the future of CX to the ethics of artificial intelligence practices. > View Schedule
CMO, Activision Blizzard
With more than 160 Lions in Cannes, Fernando is known for pushing creative boundaries to drive business growth....Read More
Faculty, Communication Department, BCIT
Julie Nolin has been a reporter and producer with CTV Vancouver since 2013, and communications/journalism faculty at BCIT since 2010....Read More
VP, Head of Content, Media.Monks
As “VP, Head of Content" for MediaMonks, Cam helps grow the brand and the business in Toronto. Drawing upon his deep experience in brand...Read More
Get the chance to connect with other event attendees through five-minute 1:1 speed networking sessions. We’ll provide some fun icebreaker questions to get you started and let the conversation flow.
As marketers, our job is to ensure the customer experience is seamless for our audience. We spend hours designing and developing experiences that ensure they’re impactful and memorable. Unfortunately, most are designed with the dominant culture in mind while accidentally excluding large portions of their audience and requiring them to adapt to you instead.
Great brand experiences are purposeful about who we include and exclude. They’re also intentional about not defaulting to the dominant lens. To be inclusive requires us to look at the experience from an ethnorelative perspective. This means we have to consider the cultures and intersectional identities that make up our audience and how each experience will differ because of people’s unique lenses. Remember too that culture extends far beyond ethnicity, embodying many diverse dimensions of identity.
In our talk, we’ll cover the basics of Inclusive Brand Experiences. We’ll discuss the importance of inclusivity and why brands need to start thinking more ethnorelatively (viewing audiences from a diverse set of lenses, without viewing the dominant culture as natural, right or most important). We’ll have examples to showcase accidental exclusion and how we can avoid unintentionally making these same mistakes ourselves.
– Foundational understanding of how most brand experiences cause erasure
– Examples of experiences that accidentally exclude and negatively impact the customer experience
– Next steps on how you can start applying inclusive practices in your marketing work immediately
Gone are the days where the act of purchasing a product or service was simply a transaction between a business and its customers. Today, one of the most important, but often forgotten, elements of brand experience is the human on both sides. Customers are human beings. Employees are human beings. Communities are made up of human beings. Whether it’s in person, online, or combination of both, the type of experience created, ultimately impacts how brands are perceived by their audiences.
In this session attendees will learn:
Event Registration Opens and Networking Begins
Indigenous Land Acknowledgement and BCAMA Welcome
Fernando Machado, CMO Activision Blizzard
Panel Discussion: Humanizing Brand Experiences
Lunch and Networking
Cameron Wykes, VP Head of Content, Media.Monks
BCAMA Closing + Prizes
Enhance your company’s visibility and build brand awareness by getting in front of an engaged and targeted audience of marketing professionals! Sponsors, who will be recognized at the conference, can leverage the BCAMA email newsletter and digital channels for optimum reach.> Inquire About Sponsorship