Goldcorp Stage at BMO Theatre

162 West 1st Ave, Vancouver

Thursday, 10 May 2018


VISION invites modern marketers and the future-focused to an immersive one-day event of thought-provoking speakers and workshops to challenge, inspire and push the limits of your thinking—whether that’s for your organization or your own audiences.

For our ever-evolving marketing landscape, our goal is to explore some new thought processes for thinking ahead and responding to change. VISION is a collective experience enhanced by peer learning and application.


The VISION 2018 program includes:

  • Keynote speech from internationally renowned marketing legend and TED speaker Rory Sutherland
  • A panel of strategists from Modern Craft, Cossette, Destination BC and Arc’teryx
  • Interactive workshops with facilitators from THNK, Domain7 and Ogilvy & Mather

Join us at VISION 2018 and Vancouver’s most curious marketers, executives and entrepreneurial leaders as they explore the new playbook for new-model marketing teams, leadership tactics and strategies for success.

Tickets from $125!

At VISION, you’ll have the capacity to be
fully present and commit to
an intensive day of exploration and hands-on learning.
Develop new perspectives and tools in a space designed to shake up long-held beliefs and ideas.
Don't miss the opportunity to connect with 200+ other individuals looking to colour outside the lines.

> Register Now


Watch highlights from last year’s conference



Rory Sutherland

Vice Chairman, O&M Group UK

Rory is Vice Chairman, an attractively vague job title that has allowed him to co-found Ogilvychange, a behavioural science practice.

Rory co-heads a team of psychology graduates who look for “butterfly effects” in consumer behaviour – these are the very small contextual changes that can have enormous effects on the decisions people make – for instance, tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about “bought, owned and earned” media: we also look for “invented media” and “discovered media”, seeking out those unexpected (and inexpensive) nudges that transform the way that people think and act.

> Learn More About Rory

Workshop Facilitators

The best way to learn is by doing.  On the way to defining VISION’s workshops for 2018, two questions guided the program design: “What is top of mind for marketers?” and “How can VISION create space for experimentation and ideation within an afternoon?”.

The result is a workshop series with three focus areas: TEAMING, TECHNOLOGY AND LEADERSHIP. A trinity of fundamental pillars for growth and opportunity.

For VISION, it is essential that these workshops are grounded in experiential learning and practical action. Get ready to dig in and dive deep.

  • Sarah Dickinson
    Sarah Dickinson

    Founder / Client Partner, THNK School of Creative Leadership

Strategy Panel

This year’s panel will address  “User-Centric Strategy”, highlighting why an obsessive focus on those who matter most has never been more important in a responsive age.

Inspired by a 2018 Harvard Business Review article “The Most Successful Brands Focus on Users — Not Buyers”, the conversation will be around how brands have traditionally positioned themselves versus how forward-thinking digital brands are establishing themselves.

The topic will be explored by four of Vancouver’s top marketing strategists, who each will provide insights and real-world recommendations for making an impact.

  • Hayley Woodin

    Hayley Woodin > Moderator

    Multimedia Reporter - Business in Vancouver

    Hayley Woodin is a multimedia reporter with Business in Vancouver, where she co-hosts and co-produces BIV on Roundhouse Radio 98.3FM – the only daily...

    Read More
  • John_Ounpuu

    John Ounpuu

    Co-founder and partner, Modern Craft


    John Ounpuu is a seasoned strategist, writer and speaker with a deep interest in the new challenges and opportunities facing marketers today. He is...

    Read More
  • Adam Collins

    Adam Collins

    VP, Head of Strategy at Cossette Vancouver


    Adam’s strategy career spans 20 years at the highest level in the UK and Canada. In his current role as VP, Head of Strategy...

    Read More
  • Maya Lange

    VP of Global Marketing, Destination British Columbia

    Maya is responsible for marketing BC tourism to the world via the Super, Natural, British Columbia brand....

    Read More
  • Jurgen Watts

    Jurgen Watts

    Global Digital Marketing Manager, Arc’teryx Equipment

    Jurgen has spent the last decade working in various marketing roles with a core focus on digital strategy in retail. ...

    Read More


  • 8:30 am

    Opening Remarks

  • 8:45 am

    Keynote Presentation

  • 9:50 am

    Strategy Panel

  • 10:55 am

    Workshop #1 (Teaming)

  • 1:20 pm

    Workshop #2 (Technology)

  • 3:10 pm

    Workshop #3 (Leadership)

  • 4:30 pm

    Closing Remarks

  • 5:00 - 6:00 pm

    Cocktail Reception & Networking





Become a Sponsor

Enhance your company’s visibility and build brand awareness by getting in front of an engaged and targeted audience of marketing professionals! Sponsors, who will be recognized at the conference, can leverage the BCAMA email newsletter and digital channels for optimum reach.

> Inquire About Sponsorship


As the BCAMA’s annual flagship event, VISION is one of the most premium marketing conferences in Western Canada. Celebrating its 29th year, VISION attracts top-notch speakers and passionate attendees looking to exchange the latest leadership tactics and strategies for marketing success.


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Contact Info

Conference Director
Mo Dhaliwal
604.831.2627 | info@bcama.com

Sponsorship Inquiries
Christian Westin
604.831.2627 | info@bcama.com

Media Inquiries
Andrew Sharpe
President, BCAMA
604.831.2627 | info@bcama.com