Customers are now adapting to a new way of living on a daily basis. Priorities have shifted and our global consciousness is shifting. As brands, we too need to adapt accordingly. We need to find new ways of adding value to ensure we are relevant through this period and the many new-normals ahead.

The only thing certain now is uncertainty. The way I see it, we can resist it, or embrace it and become change agents.

I believe behind every problem there is a solution or an opportunity.

I’ll share some tools and techniques to adapt your marketing to service your customers’ needs today.

We may have been dealt some lemons right now. So together, let’s make lemonade!

Takeaways:

• How to put yourself in the customer mindset to identify how best to support them
• How to turn a marketing problem into a solution or opportunity 
• A case study of how a business pivoted to do the above 

You hear it all the time: “success is a state of mind.” Have you ever wondered how two people can go after the same goal in the same way and yet just one of them succeeds? Is it sheer luck? Timing? Perseverance? More often than not, it’s a person’s mindset that determines whether they fail or succeed. A mindset refers to your predominant state of mind from day-to-day. It’s what you think about, focus on, and expect from your daily experiences. The most successful entrepreneurs share a set of core skills, beliefs and values that help them persevere as they grow their businesses. This talk will inspire you to adopt or refine the fundamental habits that create your success mindset.

Success begins with the Mindset. Is your mindset ready for success?

Takeaways

• What does responsibility have to do with our power?
• What do your mindset’s filters have to do with lasting personal change?
• What steps can you take to improve your life TODAY?
• What is a mindset and what you can do today to increase your Success Mindset?

In a time of global crisis, we’ve seen people come together on social media, from joining group chats with loved ones to participating in live-streamed events.

For brands, it’s a wake-up call that the future of social is really about going back to what makes social unique to begin with: relationships.

In this session, join Hootsuite to learn about the strategies you’ll need to become a modern, successful brand on social now and in the years ahead.

Attend this session and learn:

• How to become part of a bigger industry conversation to deepen relationships and fuel growth on social.
• How to create customer experiences that meet changing consumer demands.
• How to use social insights to respond to customers in real-time and adapt your strategy in the moment.

Life has changed. So has business. Revenues are down. Consumer confidence is shaken. Businesses have pivoted into completely new markets to survive. New regulations limit operations. Jobs are on the line. The economy is in the tank.

Who do you call? Marketers.

The pressure to connect with customers and save the day lands largely on us. We ask ourselves what to do, what to say, and where to focus. Fuelled up on caffeine, marketers generally lean toward one of two approaches: a creative exploration in pursuit of the big idea that will inspire the masses, or, tactics and conversion economics that will chart a lean and effective recovery. Both are valid but neither are where we should start.

Creating marketing that will inspire the return and loyalty of customers requires a deep shift in priorities and focus.

Learn how marketers can:

• Confidently chart brand resurgence and resilience
• Become indispensable to their organization
• Create marketing that inspires consumer confidence and loyalty
• Avoid falling into marketing noise and clichés
• Build brands that emerge from the COVID era stronger than before

Day 1: “Ask the Expert” Networking Event

The “Ask the Expert” networking session is a platform for attendees to connect with industry leaders for advice, resources, and, to build connections. Each virtual table will be hosted by an expert with up to 5 attendees for 10 minute virtual face-to-face meetings. Every 10 minutes attendees will be notified to switch tables, giving them the opportunity to connect with more industry experts.

Day 2: Happy Hour Networking Event

Miss going to live events and connecting with other marketers? We do too! To wrap up (re)Vision Virtual Conference, we’ll be hosting a virtual Happy Hour for attendees to unwind and meet other like-minded marketers. This virtual happy hour will bring together attendees in more intimate group settings, with up to 6 individuals at a table, and will allow guests to move freely from table to table for a quick hello or a drink (BYOD).