September 20, 2022 | 8:30am – 4:30pm PDT

Location: Sheraton Wall Centre, Vancouver & Online

> Register Now



Marketing Conference


Whether it’s CX, EX, or DX, creating impactful experiences are a vital component of every marketer’s playbook. Join us for this year’s Vision Conference: The X-perience Factor, as we unpack some fresh perspectives on creating great brand experiences – for customers, employees and communities. 

This year’s edition is an in-person experience (that will also be streamed virtually), featuring inspirational thought leaders, educational workshops and ample networking opportunities, to help get creative juices flowing. So grab a ticket or better yet book a table and bring the whole team for BCAMA’s biggest event in years! 

The Vision Conference program includes:

  • Keynote presentations from top industry professionals
  • Interactive workshops 
  • Opportunity to customize your experience
  • Small group and 1-1 networking opportunities
  • Q&A with speakers

Please note, group ticket and table purchase options are available, please reach out to info@bcama.com for more details.

Ready to be inspired?

The in-person session includes access to all presentations, panel and select workshop sessions, Q&A with speakers, small group and 1-1 networking opportunities.

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Join Us!


  • Fernando Machado

    [Keynote] Fernando Machado

    CMO, Activision Blizzard

    With more than 160 Lions in Cannes, Fernando is known for pushing creative boundaries to drive business growth....

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  • Julie Nolin

    [Emcee] Julie Nolin

    Faculty, Communication Department, BCIT

    Julie Nolin has been a reporter and producer with CTV Vancouver since 2013, and communications/journalism faculty at BCIT since 2010....

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  • Cameron Wykes

    [Closing Note] Cameron Wykes

    VP, Head of Content, Media.Monks

    As “VP, Head of Content" for MediaMonks, Cam helps grow the brand and the business in Toronto. Drawing upon his deep experience in brand...

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Networking Session

Speed Networking (Virtual Only)

Get the chance to connect with other event attendees through five-minute 1:1 speed networking sessions. We’ll provide some fun icebreaker questions to get you started and let the conversation flow.

Great Brand Experiences Require Inclusion

As marketers, our job is to ensure the customer experience is seamless for our audience. We spend hours designing and developing experiences that ensure they’re impactful and memorable. Unfortunately, most are designed with the dominant culture in mind while accidentally excluding large portions of their audience and requiring them to adapt to you instead.

Great brand experiences are purposeful about who we include and exclude. They’re also intentional about not defaulting to the dominant lens. To be inclusive requires us to look at the experience from an ethnorelative perspective. This means we have to consider the cultures and intersectional identities that make up our audience and how each experience will differ because of people’s unique lenses. Remember too that culture extends far beyond ethnicity, embodying many diverse dimensions of identity.

In our talk, we’ll cover the basics of Inclusive Brand Experiences. We’ll discuss the importance of inclusivity and why brands need to start thinking more ethnorelatively (viewing audiences from a diverse set of lenses, without viewing the dominant culture as natural, right or most important). We’ll have examples to showcase accidental exclusion and how we can avoid unintentionally making these same mistakes ourselves.

– Foundational understanding of how most brand experiences cause erasure
– Examples of experiences that accidentally exclude and negatively impact the customer experience
– Next steps on how you can start applying inclusive practices in your marketing work immediately

Humanizing Brand Experiences: Building meaningful relationships with customers, employees and communities

Humanizing Brand Experiences

Gone are the days where the act of purchasing a product or service was simply a transaction between a business and its customers. Today, one of the most important, but often forgotten, elements of brand experience is the human on both sides. Customers are human beings. Employees are human beings. Communities are made up of human beings. Whether it’s in person, online, or combination of both, the type of experience created, ultimately impacts how brands are perceived by their audiences.

In this session attendees will learn:

  • What leading brands are doing to better connect with their customers, employees and communities
  • Approaches and methodologies for bringing the human into your brand experience


  • [Moderator] Samantha Greer

    Managing Director, Tartan Bond

    Bio TBA...

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  • Amanda Dhalla

    VP Marketing, Fresh Prep

    Bio TBA...

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  • 7:30 - 8:30am

    Event Registration Opens and Networking Begins

  • 8:30 - 8:45am

    Indigenous Land Acknowledgement and BCAMA Welcome

  • 8:45 - 9:55am

    Keynote Presentation

    Fernando Machado, CMO Activision Blizzard

  • 9:55 - 10:10am

    Networking Break

  • 10:10 - 11:15am

    Panel Discussion: Humanizing Brand Experiences

  • 11:30 - 12:30pm

    Group Talk

  • 12:30 - 1:30pm

    Lunch and Networking

  • 1:30 - 2:30pm

    Workshops X2

  • 3:00 - 4:00pm

    Closing Note

    Cameron Wykes, VP Head of Content, Media.Monks

  • 4:00 - 4:15pm

    BCAMA Closing + Prizes





Media Partner

Become a Sponsor

Enhance your company’s visibility and build brand awareness by getting in front of an engaged and targeted audience of marketing professionals! Sponsors, who will be recognized at the conference, can leverage the BCAMA email newsletter and digital channels for optimum reach.

> Inquire About Sponsorship

Past Event

  • Play Button
    Are you ready for our digitally-forward future? Press play and find out.
  • Play Button
    Change is Coming: How to Prepare for the CX of the Future | Christine Mayston
  • Play Button
    How to Make a People Powered B2B Social Media Strategy Work | Cher Jones




Contact Info

Conference Inquiries

Inder Gill

Director, VISION Conference

604-564-1AMA (1262) | inder.gill@bcama.com


Sponsorship Inquiries

Gemma Sayer

Sponsorship Manager, VISION Conference

604-564-1AMA (1262) | gemma.sayer@bcama.com