Embracing Tech of the Future, Using a Timeless Tool of the Past

In 2021, we have access to countless technological tools to deliver messages to our clients, customers, and communities, But this hasn’t helped our ability to connect with them on a deeper level. For many small to medium-sized brands, having so many tools and platforms has created more problems. They struggle to keep up with new media. They’re overwhelmed with all the options and don’t know where to spend their time or money. They find themselves spinning in circles, neglecting a long-term strategy and losing that valuable connection with their audience. Since the beginning of humanity, one thing has been consistently used to build trust among people: storytelling. We used to tell stories around the campfire to strengthen our communities and now we tell them to grow our audiences, sell our products, and raise awareness for our causes. Storytelling is a proven science that evokes empathy, creates trust between seller and buyer, and inspires people to take action. If you use technology to tell stories so that your customers will feel a part of them and want to share them with the world, you will create loyal, long-term relationships with your communities, no matter what tools you use.

Key takeaways:

This session will teach you

• How to use digital storytelling techniques to craft stories that create empathy and move audiences to action in just seconds!
• How to hack human psychology to make your stories memorable
• When and where to share your stories for optimal return

Diversity Marketing Workshop: Chinese-Canadian Audiences and WeChat

With over 1.6M Chinese Canadians, this audience is digital and fast growing as the #2 source of new immigration and international students to Canada. Join us for this session to learn all about the “Super app” WeChat. With a reach of over 1M+ active monthly users in Canada, it’s a must have tool for marketers looking to diversify their digital media tactics. Session will cover:

• Overview of WeChat the platform, use cases and ad formats available
• Practical information for media planners, brands looking to target Chinese Audiences
• Media usage insights from 1M+ monthly active WeChat users in Canada

“The Blog is Dead”

Mike Cheng, co-founder and CEO of Lumen5, explores the ever changing landscape of social media in marketing, and how online communications has evolved from text to video. Where search engines and blogs were once the primary point of information discovery for consumers, the world has quickly changed to one where social media has now become the point of discovery and purchase for consumers. With the social landscape rapidly changing and becoming increasingly fragmented, how can marketers continue to communicate and convert prospects into customers?

SEO and the Impact of Voice Search

Learn about the must-haves of SEO and the impact of voice in the future of search.

Key Takeaways:

• Explore SEO must-have checklist
• Learn how to build your SEO for voice activated technologies
• Discover UX design changes and technological advancements to help prepare for the future

Day 1 > Speed Networking

Get the chance to connect with other event attendees through five-minute 1:1 speed networking sessions. We’ll provide some fun icebreaker questions to get you started and let the conversation flow.

Day 2 > Ask the Expert Networking Event

Miss going to live events and connecting with other marketers? So do we, that’s why we’re offering our “Ask the Expert” networking session. This session will provide a platform for attendees to connect with industry leaders for advice, resources, tips and to help build connections. Grab your tickets if you haven’t already to take advantage of this featured session included as part of the (re)VISION Virtual Conference.

> MEET OUR EXPERTS

Topic: Shopping Through a New Lens: Building an E-comm Brand with Gen Z and Millennials

Join Snapchat’s Phil Hsia and Clearly’s Arak Bhokanandh as they share the value Gen Z and millennials bring to brands and highlight how to connect with these mobile-native generations. As one of Snapchat’s Canadian clients, hear how Clearly has successfully utilized both the Snapchat camera and content to provide immersive and efficient experiences for their customers to “try on” products without having to visit a store. Phil and Arak will discuss the challenges and the benefits of leveraging augmented reality to enhance customer experience, how other retailers can connect with the Snapchat generation and build shoppable experiences.