Stay Ahead of the Game – October 3 Breakfast Speaker Series

September 27, 2013


 Have the constant changes in today’s marketing industry forced your organization to reassess your overall marketing strategies, as well as how the senior marketer’s role is evolving and impacting marketers at all levels? In order to adapt to big data, digital media, the land of social, paid, owned, and earned media, and so on, the role of the senior marketer must evolve, but how?

The BCAMA is kicking off the new Breakfast Speaker Series on October 3 with a panel discussion moderated by Shawn Neumann of Domain 7.

In advance of the event, we are asked the panelists some “get to know you” questions. We’d like you to meet Geraldine Tenten Director, Marketing and Communications IBM Canada Ltd.

GeraldineTenten_compressed1)    What social media online tool do you enjoy using?

IBM Connections, LinkedIn, Twitter, Facebook (private),

2)    What is your favourite ad campaign (digital, print or tv) and provide the ad or video if possible?a.



3)    What motivates you to stay ahead of the game?

Continuous transformation / change / learning

4)    They say breakfast food fuels your brain. What is your favourite breakfast food?

German Bretzel, bagel with cream cheese, pancakes / waffles (but generally no time)

Thursday, October 3, 2013 
Presentation: 7:30 – 9:30 A.M.
Coast Coal Harbour Hotel 
1180 West Hastings Street 
Vancouver, BC V6E 4R5
To register slide over to this link