Saul Bass Blast From the Past

September 4, 2014

Ma Bell 1969 Logo Presentation

Review by: Lionel Matecha, BCAMA

Arguably the best part of this Wired article is the 30-minute video of Saul Bass’ logo rational presentation to Bell Systems in 1969. Oh, how things have changed since then in terms of presentation quality but the approach is still valid.

Bass includes a series of before and after samples to reinforce the brand position more so than explaining the design itself. Classic marketing pitch. Was half expecting to see a few frames from Vertigo or North by Northwest movie intros.