A sneak preview from John Hossack, President and Founding Partner of Cardinal Path
“Businesses and organizations spent a lot of time and money to drive traffic to their websites. All of this effort typically leads to 96% of these visitors leaving the website without taking the action that the business or organization wanted them to.
As with most tactics, if done improperly it can not only perform poorly, but damage your brand perception, but when executed properly, it can help increase your financial results and improve brand perception (as long as your offering delivers on its promise).”
At the next BCAMA Evening Speaker Series event on February 20, The League of Extraordinary Digital Thinkers will tackle the topic of digital disruption head-on, discussing the latest technologies and marketing techniques and applying them to brand innovation and growth strategies.