Trina is the VP of Sales and Marketing for Accent Inns and Hotel Zed. She has a 20+ year, multi-award-winning marketing career under her belt. Prior to Accent Inns/Hotel Zed she was CMO for Tourism Victoria for six years. In 2014, she won BCAMA’s coveted Marketer of the Year for the outstanding growth of the Victoria brand. She also spent 10 years at Inventa, a national experiential advertising agency, leading the creative process for new business pitches for clients including Coca-Cola, Nintendo and Cadillac Fairview, to name a few. Here she won Best Experiential Campaign in the World for her work with Cadillac Fairview. Prior to that, she began her career in journalism as an editor of community newspapers and a writer/researcher for a CBC TV series about non-traditional jobs for women.
Trina holds an MBA from Royal Roads University, diplomas in print journalism and broadcast journalism as well as a certificate in Strategic Negotiations from Harvard Business School. In her free time, Trina is committed to mentoring women in the industry with a focus on providing a hand up to help individuals realize their career goals while achieving pay equity. Behind the scenes, Trina is also dedicated to helping more women get elected to public office.