Tara Wilkinson

Tara Wilkinson

Director of Marketing, Best Buy Canada Ltd.


As Director of Marketing for Best Buy Canada, Tara is responsible for retail & category marketing as well as the in-house, bilingual production of Best Buy’s print and digital marketing. Her team works on hundreds of exciting product launch and promotional campaigns each year.

Tara joined Best Buy in 2016 as Director of Media & Consumer Insights. During her time with the company, Tara has been a champion for digital transformation & marketing agility, leading the adoption of key marketing technology investments as well as new ways of working.

Tara began her career in strategy, working for the global consulting firm, Bain & Company, which is where she first discovered her passion for customer strategy and leading change. She is known for her curiosity and endless energy, her transparent leadership and her insatiable appetite for learning and growth.


Experience & focus areas

  • Retail
  • Digital marketing
  • Consumer strategy
  • Product promotion
  • Tech
  • Leading change

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