Steve Mossop

President, Insights West


Steve Mossop is President of Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to public and private sector clients in Western Canada. Incorporated in the Spring of 2012, Insights West has 15+ employees and $3M+ in billings annually.  Insights West has publicly released over 350+ different opinion polls on topics diverse as municipal and provincial politics, bridge tolls, bike lanes, pipelines, charitable giving, road safety, cyber-bullying, employee satisfaction, social media habits, smartphone attitudes, COVID-19 impact, and many other topics and has correctly predicted the outcomes of 23/24 elections we have covered.  

We have developed a normative database of 500+ companies based on 100,000 interviews for our “Brand Reputation Insights” model, which tracks corporate reputation and digital interactions with brands.   Insights West has also created normative databases for Creative Testing & Tracking.

Steve was previously President of Market Research Canada West within Ipsos-Reid for 17 years managing approximately 30+ client service staff in multiple cities.

Steve is a frequent public speaker and media personality in British Columbia. His accomplishments include launching Insights West to be the fastest growing BC market research company, winning BCAMA’s 2001 Marketer of the Year Award, and winning Business in Vancouver’s “Top 40 Under 40” award in 2006. Steve was chair of the BCAMA’s Senior Executive Program for four years, an exclusive group of BC’s top marketers that met once per month, and a member of EO Vancouver for five years.  

Steve makes regular appearances on News 1130, CKNW, CFAX, CBC, Global TV, CTV, and other media outlets as the spokesperson for Insights West. Steve holds a Bachelor of Business Administration degree from Simon Fraser University with a concentration in Marketing, and is an avid beach volleyball enthusiast, hockey player, snow-boarder and mountain biker on this beautiful West Coast of ours.


Experience & focus areas

  • Marketing Research
  • Media
  • Top Leadership
  • Brand builder