From makeshift living room performances to a degree in Theatre, to an extensive career in events; Sarah has always been drawn to creating epic experiences.
Upon finishing her BA, Sarah was lucky enough to land a role hosting a kids’ show for YTV performing at festivals across the country. While performing was exciting, it was the production of each show that truly drew her in. The set, the lights, the script. So she set out to pursue a career where she could create these experiences from scratch. Sarah quickly moved from radio promotions on to 7 years executing sponsorships with the Vancouver Canucks for some of the world’s top brands including GM, Nike, Air Canada, and Pepsi. But it wasn’t until she landed on the brand side with MEC and now Herschel Supply Company that she found the best job of all time: creating the world’s best events for the world’s best brands.
Sarah will cover how Herschel had to pull back their messaging around long-haul travel to focus on local exploration and The Road Trip, rethinking the Back to School Season and other inspiring initiatives the company is involved in.