Rubicon’s VP of Marketing & Innovation has over 20 years innovation and brand building experience across category leading, globally renowned CPG companies.
Having led teams across diverse/complex operating environments in both developed and emerging markets, Melanie has a proven track record of developing purpose-led, strategic brands – rooted in strong consumer insights that can stand in the future and shape the industry.
Working across a diverse portfolio of brands, her legacy has been defined by creating progressive brands/marketing plans that not only set the business up to succeed, but also stand the test of time in a multicultural and ever evolving digital world.
Melanie leads the brand and innovation agenda for Rubicon Organics, the number 1 premium cannabis brand in Canada.