Leslie Matheson

Leslie Matheson

Director, Operations & Marketing, Wild Goose Vineyards & Winery

Leslie has worked in marketing since 1990 when she joined the Shopping Centre and Office Property Developer Cadillac Fairview after graduating with a Bachelor of Management Degree from the University of Lethbridge. In her 25 years with them she has worked in Alberta, Saskatchewan and the lower mainland of BC at Richmond Centre & Pacific Centre. During her tenure with CF she mentored many individuals who went on to have strong careers in the real estate industry. Many of her marketing projects have gone on to set the standard in that industry, including award winning experiential programs and Cannes Lion winning creative platforms, all developed with very strong vendor partners and great marketing teams. While at CF she received her Retail Smarts Certificate from Ryerson University and Internet Marketing Cert. from UBC.

She joined an Okanagan icon Wild Goose Vineyards & Winery in 2016 and is currently the Director, Operations & Marketing. Her love of wine started with collecting wines and was forever transformed when she volunteered for a harvest in Washington State. She has since received an Enology Certificate from WSU and a Wine Marketing Certificate from OIV/UC Davis. At Wild Goose she works daily to promote and grow the business, ensuring every vintage turn is made on time! 

Leslie has had many great (and some bad) mentors along the way and hopes that during her career she can give back and help others not only prosper in their careers but do it in a healthy and rewarding way. 

 

Experience & focus areas

  • Wine
  • Real estate
  • Retail
  • Experiential Marketing
  • B2B
  • B2C 
  • Okanagan
  • Dream follower