Jefferson Darrell

Jefferson Darrell

Founder, Breakfast Culture

Jefferson Darrell is an accomplished marketing communications and change management professional with more than 15 years of brand strategy expertise, generating earned and owned media using both traditional and digital channels.

In the DEI (diversity, equity, inclusion) space, Jefferson was instrumental in the creation of the Diversity Inclusion Anti-Racism Action Team at the Ontario Science Centre and he represented the Centre on the DEI Committee with the Canadian Association of Science Centres (CASC).

Jefferson has delivered numerous presentations and keynote addresses about the importance of DEI including: a presentation at the inaugural IDEA (Inclusivity, Diversity and Equity in Advertising) Summit for the Institute of Communications Agencies (ICA) and “Woke Marketing: Rainbow Edition” for Pride at Work Canada.

Jefferson earned a Bachelor of Applied Science Degree in Chemical Engineering from the University of Waterloo, a Public Relations Honours Certificate from Humber College, and is a change management, leadership and inclusion graduate from Centennial College and the Canadian Centre for Diversity & Inclusion (CCDI) and working towards the Canadian Certified Inclusion Professional (CCIPTM) designation.



Conference Topic

We Are All Humans First: Marketing Through a Diversity, Equity and Inclusion Lens

In a brave new world of identity politics, fragmented media, and now layer on virtual workspaces and social distancing; savvy consumers with immediate access and power to communicate directly with brands using myriad channels, marketers and their brands can no longer afford cultural gaffes. Moving beyond political correctness, representation matters now more than ever before; society is on the verge of a seismic shift in power and influence where diversity and inclusion is the new normal. In this session you will learn about IDEA (inclusion, diversity, equity, accessibility) terminology and definitions, gain insights and tried and tested ideas to bring back from organizations that are championing diversity and inclusion in the marketing industry. Regardless of your own privilege we are all Humans first!


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