As president of Canadian-based tartanbond, Deirdre has been entrenched in the integrated communications business for more than 20 years. What began as a west-coast based boutique PR agency called Tartan in 2001, with a handful of iconic Canadian experiences quickly expanded internationally with a range of luxury eco resorts across Central and South America. This was also the beginning of Deirdre’s passion for sustainable tourism, and she is co-founder of the IMPACT Sustainable Travel and Tourism conference held annually in Victoria, BC. In 2017, Tartan merged with the tigerbond, a UK based PR agency with over 38 years of experience and 12 offices. This allowed Deirdre to expand her team’s digital expertise and crisis communications work while building a diversified client base across Canada. With offices in Toronto, Vancouver, Victoria and Calgary, and associates in Ottawa, Winnipeg, Halifax and New York, today tartanbond counts the Jordan Tourism Board, Destination Canada, London Drugs and Indigenous Tourism Canada along with many outstanding sustainable tourism experiences, retail, technology and real estate developers among its clients.
[Moderator] Deirdre Campbell