Darren Mahaffy

Darren Mahaffy

CMO, Silver Hills

Darren is the Chief Marketing Officer for Silver Hills in Abbotsford. This family-owned company brings organic, sprouted grain-based bakery products to consumers across Canada and the US under the Silver Hills Bakery, Little Northern Bakehouse and One Degree Organic Foods Brands. Prior to Silver Hills, Darren was the VP of Marketing and GM for UK Operations for Nature’s Path Foods in Richmond BC.

Darren started his career in Toronto, working for large CPG companies such as Procter & Gamble, Tropicana, Campbell’s, Gillette and Weston Foods. He has expertise in strategy development and planning, consumer messaging, people development, new product development, profitability optimization, data analytics, omni-channel marketing mix, PR management, and influencer marketing.

In addition to marketing leadership, Darren is an adjunct professor at the Sauder School of Business where he teaches marketing strategy. He is also a BC Hockey Referee development leader, having received multiple awards over the last 5 years for his work in training and developing officials. Darren loves to read, listen to podcasts, watch sports and play board games with his family.

 

Experience & focus areas

  • Food
  • Consumer Packaged Goods
  • Omni-channel
  • Strategy
  • Big brands
  • Educator
  • Fraser Valley