Christine Mayston

Christine Mayston

Founder & Chief Strategist, The Point

Christine is the Founder and Chief Strategist of The Point, a CX consultancy enabling the C-Suite to embrace data-led decisioning. Christine makes the complex simple, providing a future-focused lens at the intersection of profit, data and meaningful customer experience.

Originally from Vancouver, Christine spent the last decade in the UK where she held leadership roles at Europe’s leading Loyalty, CRM and digital media agencies. Christine has worked with organizations of all sizes and across a range of sectors including banking, retail, grocery, utilities, media and eCommerce and with iconic UK brands including Harrods, British Petroleum, Sainsbury’s and Waitrose.



Change is Coming: How to Prepare for the CX of the Future

Join us on April 15th as Christine kicks off the conference with an eye-opening discussion on the future of CX. Her presentation Change is Coming: How to Prepare for the CX of the Future will educate marketers on lessons learned when European data privacy laws came into effect, how similar Canadian legislation will enforce a systemic change to businesses – and what you can do to prepare, provide insights on the future of digital marketing, painting a picture of what the space will look like in 2025, and give marketeers the tools to start preparing now for the road ahead.


  • Legislated change is coming – businesses with a proactive approach to planning and preparation for change will win customers and business in an increasingly competitive landscape
  • Customer motivations have not changed – their expectations have
  • Demand on marketeers will change dramatically in the next five years and ways of working inter-departmentally will look completely different. Preparation will ensure a smooth transition to this new way of working




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