Cher Jones runs a corporate social media training and coaching company that helps teams, leaders & consultants develop a professional digital presence that makes people want to work with them, for them or refer them. She leverages over 20 years of PR, marketing and broadcasting and has the love of technology hardwired into her personality that shows up every Tuesday night at 9 PM EST on her weekly LinkedIn Live series called #JustAskCher. She has worked internationally with a wide variety of organizations including Rogers, Hong Kong Police, PokerStars, BlackBerry, Industrial Alliance, The City of Toronto, MPI, The UK Trade and Investment, The Ontario Ministry of Education and CBC to name a few.
Gone are the days of passing off whitepapers, brochures, job posts, links and stock photos as an effective B2B social media experience. The lack of comments, likes and shares are all the metrics you need to prove it. There is a growing appetite for an authentic and engaging B2B presence that creates a true brand experience and more importantly converts! However, the idea of consistently creating the content alone can be taxing from most companies. But as the old saying goes, many hands make light work. Embedding a People Powered B2B Social Media Strategy may be exactly what your company needs to create, share, and amplify a social media presence that turns your followers into customers, employees, investors, and fans.
- Clubhouse, Instagram and Twitter: @itscherjones
- Hashtag: JustAskCher (optional)
How to Make a People Powered B2B Social Media Strategy Work
In this session, Corporate Social Media Trainer Cher Jones will explore the key components required to create such a powerful strategy, share examples to spark your thinking and ideas you can start implementing right away.