[Closing Note] Catherine D. Henry

SVP, Web3 & Metaverse Innovation Strategy, Media.Monks

Catherine D. Henry is a leading voice on the metaverse, virtualization and how 5G, augmented reality, virtual reality, and artificial intelligence are transforming business today. A seasoned economist, she combines futurism with creative technology and strategic implementation.

Catherine is currently SVP, Web3 & Metaverse Innovation Strategy at Media.Monks, where she advises major global brands on how to enter the metaverse by decoding technology and interactive experiences, helping brands negotiate new worlds, platforms and rules, from enterprise to entertainment. She holds an MBA with a focus on Marketing, an MA in economics at the Johns Hopkins SAIS, also post-graduate work in immersive media & VR Filmmaking at NY Film Academy. Catherine has lived and worked extensively in Europe and Asia and speaks five languages.

Topic:

Brands in the Metaverse

More than just a new digital frontier for growth, the metaverse is an extension of ourselves.

As social engagement and the technologies that drive it continue to evolve, we see new cultural norms and personal identities unfolding. Progressive brands have an opportunity to engage with their audience on a whole new level by taking key steps towards brand virtualization. The future is friendly!

Takeaways:

  • The metaverse and why it matters
  • How brand experiences will fundamentally change
  • Practical steps brands can take to get started

 

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