Andrew is the Founder and Chief Executive Storyteller for BRANDSPANK Retailer Marketing—a retail consultancy & marketing agency that helps transform established organizations into modern brands by putting Omni-Channel into play, the right way.
As a retail marketing thought leader, Andrew is a regular contributor to influential sites including Retail Customer Experience. He’s also been a consistent on-air guest on the CBC and Global News, for retail- and marketing-related topics. Andrew has also served as marketing & branding judge for numerous local and out-of-country award shows—including the Prism Awards in Alaska, Pulse Awards in Seattle, and BIV PR & Marketing Awards in Vancouver.
As an award-winning marketing strategist Andrew has been instrumental in providing guidance and creating compelling stories for dozens of regional, national and international retail organizations for over 25 years. Prior to launching his agency, in 2002, he delved into the world of the ‘creative’ as a freelance copywriter for almost five years at various marketing boutiques and multinational agencies.