MIX CONFERENCE

Vancouver

TELUS Innovation Centre
510 W Georgia St (5th Floor)
Vancouver, BC V6B 0M3

February 22, 2018

5:30PM – 9:00PM

A MIX Of INSIGHT & INTERACTION

The annual Marketing Innovation Experience (MIX) is our most captivating and interactive event of the year. With a focus on emerging marketing technologies, MIX is, in essence,  a mini martech conference…but one that goes well beyond simply showcasing the latest innovations.

In addition to the interactive displays, attendees will discover how these breakthrough products and platforms are changing the face of marketing today. They will also learn how accessible so many of these martech solutions already are AND how easily they can be implemented, right away. So you could say MIX is where emerging technology becomes your reality.

 

 

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The meeting place for tomorrow's marketing leaders. Future-proof your skillset. Stay ahead of the competition.

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Keynote

Augmented Reality – Bring Your Marketing to Life

Shazam has changed the game by making augmented reality accessible and scalable for brands. In this first-ever presentation on Canadian soil, Adam Bauer of Shazam will share with us the next phase of immersive mobile marketing.

Discover how to bring your marketing materials to life—products, packaging, advertising, events and more — through augmented reality experiences including 3D animations, product visualizations, mini-games and 360-degree videos. AR creates immersive experiences and allows brands to reach audiences through a compelling, interactive new medium.

Keynote Speaker

  • Adam Bauer

    VP Partnerships - West at Shazam

    Digital advertising professional with 10 years of experience in agency & publisher media planning, buying, & selling. Adam is responsible for partnership growth and...

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Panel

Immersive Marketing – A Closer Look

While the use of immersive marketing is rising, these technologies have yet to hit their tipping point. Is immersive marketing just a trend, or here to stay? Hear from brands and agencies that have implemented campaigns themselves. Our expert panel, comprised of senior level executives will discuss key topics such as:

  • What prompted them to take the leap into immersive marketing?
  • How are they measuring ROI on their campaigns?
  • How can brands add immersive marketing to their mix?
  • What level of investment is required?
  • Is immersive marketing a trend, or here to stay?

Panelists

  • Sharad Kharé (Moderator)

    Digital Journalist at Kharé Communications

    A legacy documentarian and digital storyteller, Sharad has captured the likes of His Holiness the Dalai Lama, Jack and Suzy Welch, Chip Wilson, and...

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  • Madeline Ell

    Senior Producer at Telus Studios

    As a digital storyteller, video director and brand strategist, Madeline brings a rare balance of right brain creativity and left brain logic. She has...

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  • Lloyd Berry

    Head of Partnerships at Advrtas

    Lloyd is a digital leader who specializes in launching first-mover technologies. At Advrtas, he is leveraging VR/AR technology to disrupt programmatic advertising, and enabling...

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THE EVENING'S SCHEDULE

  • 5:30 - 6:30 PM

    Registration and Networking

  • 6:30 - 7:30 PM

    Panel Discussion

    Immersive Marketing - A Closer Look

  • 7:30 - 8:00 PM

    Keynote: Augmented Reality - Bring Your Marketing to Life

    Adam Bauer, VP Strategic Partnerships

  • 8:00 - 9:00 PM

    Closing Remarks and Networking

EVENT SPONSORS

Coming soon!

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Contacts

Speaker & Sponsorship Inquires

Jon Malach
MIX Conference Director
jon.malach@bcama.com

 

Media Inquiries

Andrew Sharpe
President, BCAMA
604.831.2627
info@bcama.com