TELUS Innovation Centre
510 W Georgia St (5th Floor)
Vancouver, BC V6B 0M3
TELUS Innovation Centre
A MIX Of INSIGHT & INTERACTION
The annual Marketing Innovation Experience (MIX) is our most captivating and interactive event of the year. With a focus on emerging marketing technologies, MIX is, in essence, a mini martech conference…but one that goes well beyond simply showcasing the latest innovations.
In addition to the interactive displays, attendees will discover how these breakthrough products and platforms are changing the face of marketing today. They will also learn how accessible so many of these martech solutions already are AND how easily they can be implemented, right away. So you could say MIX is where emerging technology becomes your reality.
Augmented Reality – Bring Your Marketing to Life
Shazam has changed the game by making augmented reality accessible and scalable for brands. In this first-ever presentation on Canadian soil, Adam Bauer of Shazam will share with us the next phase of immersive mobile marketing.
Discover how to bring your marketing materials to life—products, packaging, advertising, events and more — through augmented reality experiences including 3D animations, product visualizations, mini-games and 360-degree videos. AR creates immersive experiences and allows brands to reach audiences through a compelling, interactive new medium.
VP Partnerships - West at Shazam
Digital advertising professional with 10 years of experience in agency & publisher media planning, buying, & selling. Adam is responsible for partnership growth and...Read More
Immersive Marketing – A Closer Look
While the use of immersive marketing is rising, these technologies have yet to hit their tipping point. Is immersive marketing just a trend, or here to stay? Hear from brands and agencies that have implemented campaigns themselves. Our expert panel, comprised of senior level executives will discuss key topics such as:
- What prompted them to take the leap into immersive marketing?
- How are they measuring ROI on their campaigns?
- How can brands add immersive marketing to their mix?
- What level of investment is required?
- Is immersive marketing a trend, or here to stay?
Sharad Kharé (Moderator)
Digital Journalist at Kharé Communications
A legacy documentarian and digital storyteller, Sharad has captured the likes of His Holiness the Dalai Lama, Jack and Suzy Welch, Chip Wilson, and...Read More
Senior Producer at Telus Studios
As a digital storyteller, video director and brand strategist, Madeline brings a rare balance of right brain creativity and left brain logic. She has...Read More
Head of Partnerships at Advrtas
Lloyd is a digital leader who specializes in launching first-mover technologies. At Advrtas, he is leveraging VR/AR technology to disrupt programmatic advertising, and enabling...Read More
THE EVENING'S SCHEDULE
5:30 - 6:30 PM
Registration and Networking
6:30 - 7:30 PM
Immersive Marketing - A Closer Look
7:30 - 8:00 PM
Keynote: Augmented Reality - Bring Your Marketing to Life
Adam Bauer, VP Strategic Partnerships
8:00 - 9:00 PM
Closing Remarks and Networking