Vancouver

TELUS Innovation Centre
510 W Georgia St (5th Floor)
Vancouver, BC V6B 0M3

February 22, 2018

5:30PM – 9:00PM

PRESENTING SPONSOR

 

Activate Your Marketing With The Latest Technology

The annual Marketing Innovation Experience (MIE) Conference is our most captivating and interactive event of the year. With a focus on emerging marketing technologies, MIE is, in essence,  a mini martech conference…but one that goes well beyond simply showcasing the latest innovations.

In addition to the interactive displays, attendees will discover how these breakthrough products and platforms are changing the face of marketing today. They will also learn how accessible so many of these martech solutions already are AND how easily they can be implemented, right away. So you could say MIE is where emerging technology becomes your reality.

 

 

Tickets from $60!

The meeting place for tomorrow's marketing leaders. Future-proof your skillset. Stay ahead of the competition.

Join us!

Keynote

Augmented Reality: The 3rd Wave of the Internet

Shazam has changed the game by making augmented reality accessible and scalable for brands. In this first-ever presentation on Canadian soil, Adam Bauer of Shazam will share with us the next phase of immersive mobile marketing.

Discover how to bring your marketing materials to life—products, packaging, advertising, events and more — through augmented reality experiences including 3D animations, product visualizations, mini-games and 360-degree videos. AR creates immersive experiences and allows brands to reach audiences through a compelling, interactive new medium.

Keynote Speaker

  • Adam Bauer, VP Partnerships, Shazam

    Adam Bauer

    VP Partnerships - West at Shazam

    With 10+ years of experience in digital marketing & advertising, Adam’s career has spanned from the agency world (Saatchi & Saatchi) to an early...

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Panel

Immersive Marketing – A Closer Look

While the use of immersive marketing is rising, these technologies have yet to hit their tipping point. Is immersive marketing just a trend, or here to stay? Hear from brands and agencies that have implemented campaigns themselves. Our expert panel, comprised of senior level executives will discuss key topics such as:

  • What prompted them to take the leap into immersive marketing?
  • How are they measuring ROI on their campaigns?
  • How can brands add immersive marketing to their mix?
  • What level of investment is required?
  • Is immersive marketing a trend, or here to stay?

Panelists

  • Sharad Kharé

    Sharad Kharé (Moderator)

    Digital Journalist at Kharé Communications

    A legacy documentarian and digital storyteller, Sharad has captured the likes of His Holiness the Dalai Lama, Jack and Suzy Welch, Chip Wilson, and...

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  • Madeline Ell

    Madeline Ell

    Senior Producer at Telus Studios

    As a digital storyteller, video director and brand strategist, Madeline brings a rare balance of right brain creativity and left brain logic. She has...

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  • Diana Walter

    Diana Walter

    Group Director - Digital Media at OMD Canada

    Diana has worked with clients across tourism, retail, CPG, government, healthcare, automotive and financial services to offer innovative functional digital solutions. Her expertise in...

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  • Lloyd Berry Head of Partnerships at Advrtas

    Lloyd Berry

    Head of Partnerships at Advrtas

    Lloyd is a digital leader who specializes in launching first-mover technologies. At Advrtas, he is leveraging VR/AR technology to disrupt programmatic advertising, and enabling...

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  • Mark Jones

    Media Supervisor - Cossette

    Mark has worked across global clients in the UK including Audi, Shell and Mars. Now in Vancouver he holds a Strategic role at Cossette...

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THE EVENING'S SCHEDULE

  • 5:30 - 6:30 PM

    Registration and Networking

  • 6:30 - 7:30 PM

    Panel Discussion

    Immersive Marketing - A Closer Look

  • 7:30 - 8:00 PM

    Keynote: Augmented Reality - Bring Your Marketing to Life

    Adam Bauer, VP Strategic Partnerships

  • 8:00 - 9:00 PM

    Closing Remarks and Networking

PRESENTING SPONSOR

EXHIBITORS

EVENT SPONSORS

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Contacts

Speaker & Sponsorship Inquires

Jon Malach
MIE Conference Director
jon.malach@bcama.com

 

Media Inquiries

Andrew Sharpe
President, BCAMA
604.831.2627
info@bcama.com