Welcome Message from Rebecca McMillan, 2020-21 BCAMA President

September 26, 2020

Dear BCAMA members and community,

We’re excited to commence another year for the British Columbia Chapter of the American Marketing Association (BCAMA).

This year marks our 65th Anniversary year! In a way, we feel that this year allows us the flexibility to try new things and push ourselves to become more innovative as we adapt to a more virtual world for the foreseeable future.

We know it has been a tough year for many members and it is our goal that the British Columbia marketing community feels that the BCAMA is here to support them during a time when they need it the most. We plan to support our marketing community in a variety of ways and help to foster stronger connections (albeit virtually) with each other and continue to grow and develop throughout this uncertain time.

Our focus this year is on building a digitally-forward and future-proof BCAMA that is valuable to our community. We will communicate and engage more effectively with our community.

I am proud of the work done by our board members for the year we have planned and we’re excited to get started. We have an excellent line up of topics for our Thought Leadership and Education Series and some fun Networking Socials in the books. Of course, we have our annual flagship events like the Vision Conference and Marketer of the Year as well, with new programs being trialled. We are not slowing down!

As we get going, we hope our community joins us for the journey. Ultimately we are here to support marketers across British Columbia but we also want to encourage support within the industry as a whole. If there is something you can do for a fellow marketer, we would encourage you to help in whatever way you can. If you need support from the BCAMA board, please reach out through our website and let us know your concerns and also your ideas. And for the more senior members of our community, I hope you continue to offer guidance and advice to the newer members of our community.

“But if you want to be a true professional, you will do something outside yourself, something to repair tears in your community, something to make life a little better for people less fortunate than you. That’s what I think a meaningful life is. One lives not just for one’s self but for one’s community.”

Ruth Bader Ginsburg

Best,

Rebecca McMillan,

2020/2021, BCAMA President

About Rebecca:

Rebecca’s 20 year plus career success revolves around her ability to create winning strategies that help businesses grow, combined with her entrepreneurial spirit. She spends her day-to-day working at a senior executive level to drive businesses forward.