MENTORSHIP

“I am truly grateful for the valuable experience I gained through the BCAMA mentorship program. It was an excellent opportunity to connect with like-minded, supportive individuals who made the entire journey both enriching and enjoyable.

The mentorship provided a unique opportunity to have open, honest career discussions with someone outside my immediate circle, offering a fresh and constructive perspective that was both encouraging and insightful. From the very beginning, my mentor and I worked together to establish clear goals, and throughout the program, we held monthly check-ins to assess progress, address challenges, and set new tasks. This structured approach kept me focused and on track. Attending in-person BCAMA events together was especially beneficial, as my mentor supported me in strengthening my networking skills and boosted my confidence in engaging with others in the industry.

In addition to the mentoring, we received monthly newsletters that were filled with valuable resources and information on upcoming events to further our learning. I particularly appreciated completing the Gallup Clifton Strengths assessment, followed by a workshop that helped me translate those insights into actionable steps. The ‘LevelUp Your LinkedIn’ session with Smart Savvy and the Q&A with author Stan Phelps also provided practical and actionable advice that I found incredibly useful. What made this aspect of the program so successful was the surveys and polls that were sent out as they ensured the topics covered and event timings were tailored to meet our specific needs.

All in all, BCAMA’s mentorship program offered a perfect balance of structured guidance, personal growth, and professional development. I highly recommend it to anyone looking to progress in their career, expand their network, and build lasting professional relationships.”

“I have had the opportunity to work with the BCAMA in their Level Up program since it first launched in 2021. The team at BCAMA has been very diligent in screening both mentors and mentees and the combinations they have put together has been nothing short of perfect. I had the pleasure of mentoring two extremely capable individuals who came to the meetings ready to work and ready to push themselves further. Their commitment made the experience not only valuable, but rewarding to both of us and I too was able to learn a great deal from these upcoming leaders. The BCAMA has put together a winning program and I am so very honoured to have been invited to be a part of it and invite others to as well, to give back to the marketing community. You’ll be happy you did.”

“I am incredibly grateful for the enriching experience I’ve had with BCAMA’s mentorship program. The Mentorship team took into account my specific career challenges with working in a family business environment and paired me with a mentor who ran a family business themselves. The guidance and support provided by my mentor was instrumental in navigating my professional journey. I was better able get a different perspective into the dynamics within my workplace and also assess my new role, at the time, on BCAMA’s Board of Directors.

Along with 1-1 weekly catch ups with my mentor, the program incorporated Royal Roads University’s curriculum which set the theme for weekly discussions. I also had the opportunity to partake in a Clifton’s Strength Finder Assessment, via Peerspectives, that I found beneficial in me recognizing my working/learning style while helping me grow towards becoming a stronger leader.

The program’s structured approach and the genuine commitment of mentors make it a valuable resource for anyone seeking to enhance their skills and career trajectory. I highly recommend the program to anyone who is looking to foster meaningful connections, and, personal and professional growth.”

“I think in leadership, you need to be open to learning as much as you can from as many different leaders as possible. Although my organization has a great leadership team, I saw the value in seeking external mentorship in order to level up my skills and industry connections.

To start, I absolutely loved the Strengths Finder workshop, which was a deep dive into my personal strengths and how to develop those further. Since my educational background was mostly in Graphic Design before I entered the Marketing industry, I knew there were some gaps in my Product Marketing and Team Development that I was hoping to address. Through the Level Up program, I was paired with an expert in both of those areas.

Most notably, my mentor walked me through the Product Market Fit Engine exercise and how to use that model in our company to identify key messaging from an existing product line to reposition and rebrand the product to align better with our full suite of products. I presented this research set and recommendations to the executive and operations team which led to conversations about how to better our Product Development process and expanding the role of Marketing. This was really rewarding to not only be expanding my skills, but also making an impact at my organization on a high level.

Since completing the Level Up Mentorship program, I wanted to continue my involvement in networking in the Marketing community, and to continue to expose myself to new opportunities. I applied to join the Board of Directors at the BCAMA shortly after completing the program which was another awesome opportunity that came from this experience.”

“Early in my career there were times when I needed support or advice but going to someone I worked with wasn’t possible. I felt alone and unsupported. Now later in my career, I want to support the development of others through mentorship. In providing a safe place to talk about opportunities or challenges that a young marketer is facing, I hope to share my experiences and help to build their career. The BCAMA mentorship program is an excellent way to support marketers looking for mentorship and further development through the marketing community. I was very impressed at the support provided to mentees and mentors in this 6-month program. I look forward to being a mentor again.”