BCAMA’s Mentorship Program

MENTORS NEEDED! Are you a senior marketing leader who cares about people? Join the Level UP Mentorship Program and help the next generation of marketers reach their potential!

> PUT YOUR NAME FORWARD

Due to demand we’ve added a few more spots, so apply by Sunday, September 19 to the Mentorship program and begin your Level Up journey.

Get to the next level of your career with BCAMA’s new mentorship program: Level Up

Maybe you’re hesitant to move into a leadership role or maybe you’ve wanted this for a while. Either way, all you need is encouragement, support and a network to get you going. Get in the program, connect with a diverse group of colleagues, learn key leadership skills and see what’s possible… on the next level.

Who is this Mentorship Program for?

Level Up is for marketers at the middle manager level (3-7+ years’ experience) who want to break through to the Director/VP level and could use a hand up to level up.

Why become a Mentee?

  • Expand your network, meet your fellow mentees and program mentors.
  • Learn more about key leadership attributes with educational content from Royal Roads University.
  • Receive guidance and advice from a senior marketing professional dedicated to your growth and who is known in their industry as a strong leader of people.

📢 What last year’s mentees had to say…

“My mentor is absolutely amazing, and I was lucky to have her guiding me through my career plan. Right from the first meeting, she was excited to share her experience and help me define an actionable plan to achieve my goals and aspirations. She had a genuinely positive attitude that I really appreciated. You could tell that she had a lot of enthusiasm to be part of the Level Up program and was happy to guide me.

I would recommend Level Up to others for a lot of reasons. The program is well structured; it isn’t that long of a program in terms of time commitment, and all of the mentors were very strong and willing to share their time and knowledge with the mentees. I appreciate the time and effort my mentor, and the BCAMA team put into the program.”

– Luciana Cinacchi, 2020/2021 Mentee

Who are the Mentors?

All mentors for this program have been hand-picked by the BCAMA because they are not only accomplished senior marketers, but they are the best type of leaders. Leaders who care about people. This program is about developing more of these best types of leaders.

Mentorship Program Outline

Get paired up with a senior marketer mentor that can share their life experiences with you and help you realize your potential.

The program starts with a speed networking event on September 29, 2021 (details TBD) where you will have the chance to meet all the mentors and choose which ones you would prefer to work with. (Chemistry counts!)

On being paired with a mentor you will meet one-on-one at least once per month for the duration of mentorship program (six months). Each month will be themed around a key leadership skill that will help you level up, such as:

  • conflict resolution
  • effective communication
  • coaching

Our Education Sponsor, Royal Roads University, will provide relevant educational content each month to help you advance your learning in these key areas.

By the end of the program, you will have six months that you have invested in your growth. You will have learned about what great leadership is and be well-positioned to take your career to the next level.

Inclusion and diversity are important. We endeavour to ensure marginalized groups are represented: Black, Indigenous, people of colour, and LBGTQ2S+ communities.

For additional questions about this program, please send in your inquiries using our contact form .

Meet some of our Mentors from 2021/2022

 
 
Steve Mossop
 
President
 
 

Steve Mossop is President of Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to public and private sector clients in Western Canada. Steve was previously President of Market Research Canada West within Ipsos-Reid for 17 years managing approximately 30+ client service staff in multiple cities.

Read Full Bio »

 

  Alvin Chow

Publisher
Vice President
 
 

Alvin Chow brings over 30 years of media sales, leadership and management experience, with a proven track record in national advertising sales, leading small to midsize teams and growing digital audiences in the publishing business. He is proud to have started his newspaper career with the Edmonton Journal and over the years has been involved with more than 100+ newspaper titles across the country, including in British Columbia: the Vancouver Sun, The Province, Vancouver Is Awesome, Victoria Times Colonist & many community newspapers.

Read Full Bio »

 

Kim Mech

Director Marketing & Communications
 
 

Kim Mech has 25+ years of senior experience in business and marketing. Having started her career in Montreal, she has also worked in Toronto, Vancouver and internationally. Kim’s career spans a wide range of sectors, including advertising, telecommunications, tech, tourism, financial services and higher education.

Read Full Bio »

 

David Gratton

Partner
 
 
 

David Gratton is a leader, strategist, and lifelong product nut. Over the last 20 years he has led two studios that design and build first of their kind products and marketing campaigns, including the groundbreaking BMW Films and Deus Ex interactive Twitch broadcast. David also incubated Appnovation, founded the BC Tech Cube and most recently launched a new wearable art clothing line, DEQQ Apparel.

Read Full Bio »

 
 
Janet Docherty
 
Owner
 
 

Janet Docherty is the owner and brand-builder of Merridale Cidery & Distillery, a family business running cidery, distillery, eatery, store, food line, accommodation, event venue and wholesale operations. She has a background in commerce, accounting, construction, and real estate. Janet also has a wealth of board experience in agriculture, business, and tourism, and is the President of Tourism Cowichan. Sustainability and community are woven into the fabric of everything that Janet does.

Read Full Bio »

 
 
Katie Stevens
 
Partner
 
 

Katie Stevens has spent the last decade building Talk Shop Media into Western Canada’s largest independently owned PR firm. Among the most admired agencies in Canada, Katie has been instrumental in securing the firm’s placement as a Top 100 Employer for the past three years. As Partner, she oversees the leadership team and is responsible for the strategic direction and growth of the agency.

Read Full Bio »

 
 
Leslie Matheson
 
Director Operations and Marketing
 
 

Leslie Matheson is an award-winning marketer and enophile. She spent the first 25 years of her career with Cadillac Fairview, working in marketing and retail management. During her tenure with CF, Leslie launched industry-changing experiential and creative programs, and mentored many individuals who have gone on to have strong careers of their own. In 2016, Leslie followed her passion and pivoted into the world of fine wine. She is currently the Director, Operations and Marketing for the iconic Wild Goose Vineyards & Winery, located in the beautiful Okanagan.

Read Full Bio »

 
 
Sonia Singh
 
Account Executive
 
 

Sonia Singh is a senior sales leader with over 15 years of account management, business development and training experience. She currently works at Amazon Web Services in Vancouver where she is helping BC’s largest enterprise customers transition to the cloud and transform their digital businesses. Outside of this, she has helped develop BC’s female workforce by mentoring local talent into positions in finance and tech. She has also been a multi-year advisor to the Dress for Success Board focusing on enabling women to succeed in the workplace.

Read Full Bio »

 
 
Tara Wilkinson
 
Director of Marketing
 
 

Tara Wilkinson is Director of Marketing at Best Buy Canada, where she is responsible for retail & category marketing as well as the in-house, bilingual production of Best Buy’s print and digital marketing. Her team works on hundreds of product launch and promotional campaigns each year. She is a champion for digital transformation and agility, and is known for her curiosity, energy, transparent leadership and an insatiable appetite for learning.

Read Full Bio »

 
 
Hanson Lok
 
President
 
 

Hanson is the President and co-owner of Lux Insights, an award-winning market research agency headquartered in North Vancouver.

In the past two decades, he has consulted on global brands such as Nintendo, Amazon, FitBit and Bluetooth, as well as BC based companies such as BCAA, the Vancouver Aquarium and BC Hydro.

Hanson started his career with an independent local firm, Eventcorp; followed by seven years with the multinational Ipsos. He joined Lux Insights during its start-up phase in 2011 and has helped grow the company to its current team of 15 with offices in North Vancouver, BC and Bellevue, WA.

Read Full Bio »

 
 
Nola
 
Vice President Marketing
 
 

Nola currently leads the marketing efforts for Ocean Brands, a national distributor of ambient seafood.  Through the past few years, she has worked to revitalize and reposition the Ocean’s, Gold Seal and Millionnaires brands and is working ensure that these brands deliver positive impact for our environment.  Within her role, she is also responsible for new business development, specifically focused on acquisitions, and is busy integrating a US based company that was recently acquired.

Read Full Bio »

 
 
Joe Graham
 
Associate Vice President Marketing
 
 

Joe Graham is the Associate Vice President of Marketing at Nature’s Path Organic Foods, North America’s BEST and largest organic breakfast company (try our Organic Coconut Cashew Granola!). Currently responsible for overseeing the marketing department at Nature’s Path, I lead an exceptional team of marketers across innovation, brand, digital, & communications, who are fiercely devoted to “Leaving the Earth Better” by changing the way we grow, make and eat food. 

Read Full Bio »

 

 

Next Intake Announced!

The next Level Up Mentorship Program will run from October 2021 to March 2022.
Application deadline is September 19, 2021.
Successful mentees will be chosen by September 20, 2021.

Kick off event September 29, details TBD.

Application fees: $25
Program fees (successful applicants will be required to pay the program fee to participate in the program): $325

> APPLY NOW