BCAMA’s Level Up Mentorship Program

MENTORS! Are you a senior marketing leader who cares about people? Join the Level Up Mentorship Program and help the next generation of marketers reach their potential!


Get to the next level of your career with BCAMA’s Mentorship Program: Level Up

Maybe you’re hesitant to move into a leadership role or  you’ve wanted to for a while. Either way, all you need is encouragement, support and a network to get you going. Get in the program, connect with a diverse group of colleagues, learn key leadership skills and see what’s possible 

Who is this Mentorship Program for?

Level Up is for marketers at the middle manager level (4-7+ years of experience) who want to break through to the Director/VP level and could use a hand up to level up.

Why become a Mentee?

  • Expand your network, meet your fellow mentees and program mentors.
  • Learn more about key leadership attributes with educational content from Royal Roads University.
  • Receive guidance and advice from a senior marketing professional dedicated to your growth and who is known in their industry as a strong leader of people.

See what past mentees had to say…

“My mentor is absolutely amazing, and I was lucky to have her guiding me through my career plan. Right from the first meeting, she was excited to share her experience and help me define an actionable plan to achieve my goals and aspirations. She had a genuinely positive attitude that I really appreciated. You could tell that she had a lot of enthusiasm to be part of the Level Up program and was happy to guide me.

I would recommend Level Up to others for a lot of reasons. The program is well structured; it isn’t that long of a program in terms of time commitment, and all of the mentors were very strong and willing to share their time and knowledge with the mentees. I appreciate the time and effort my mentor, and the BCAMA team put into the program.”

– Luciana Cinacchi, 2020/2021 Mentee

Who are the Mentors?

All mentors for this program have been hand-picked by the BCAMA because they are not only accomplished senior marketers, but they are true leaders. Leaders who care about people, challenging each other to become better professionals, and future leaders. See below for a list of past mentors. 

Mentorship Program Outline

Get paired up with a senior marketer that can share their life experiences with you and help you realize your potential. 

The program starts with a speed networking event on October 13,  where you will have the chance to meet all the mentors and choose which ones you would prefer to work with. (Chemistry counts!)

On being paired with a mentor you will meet one-on-one at least once per month for the duration of the six month mentorship program. Each month will be themed around a key leadership skill and include relevant educational content that will help you level up, such as:

  • conflict resolution
  • effective communication
  • coaching

By the end of the program, you will have learned about what great leadership is and be well-positioned to take your career to the next level. 

Inclusion and diversity are important to us. We invite those from equity deserving groups to apply as either a mentor or mentee.: Black, Indigenous, people of colour, and LBGTQ2S+ communities.


Meet some of our Mentors from 2022/2023


Kim Mech

Marketing & Communications Strategist

Kim Mech has extensive experience in senior roles in business, marketing, and communications. Having started her career in Montreal, she has also worked in Toronto, Vancouver and internationally. Kim’s career spans a wide range of sectors, including higher education, finance, tech, telecom, travel and tourism, agency, not for profit and start ups.

Read Full Bio »


  Alvin Chow

Vice President

Alvin Chow brings over 30 years of media sales, leadership and management experience, with a proven track record in national advertising sales, leading small to midsize teams and growing digital audiences in the publishing business. He is proud to have started his newspaper career with the Edmonton Journal and over the years has been involved with more than 100+ newspaper titles across the country, including in British Columbia: the Vancouver Sun, The Province, Vancouver Is Awesome, Victoria Times Colonist & many community newspapers.

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Vice President Marketing

Nola currently leads the marketing efforts for Ocean Brands, a national distributor of ambient seafood.  Through the past few years, she has worked to revitalize and reposition the Ocean’s, Gold Seal and Millionnaires brands and is working ensure that these brands deliver positive impact for our environment.  Within her role, she is also responsible for new business development, specifically focused on acquisitions, and is busy integrating a US based company that was recently acquired.

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Marketing Director

Ashley Aubrey has over 15 years of marketing experience, ranging from retail to tourism to media and beyond. Currently, he is the Marketing Director at Science World in Vancouver, leading the marketing and content team in their efforts.

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Sonia Singh
Account Executive

Sonia Singh is a senior sales leader with over 15 years of account management, business development and training experience. She currently works at Amazon Web Services (AWS) in Vancouver where she is helping BC’s largest enterprise customers transition to the cloud and transform their digital businesses.

Read Full Bio »



Next Intake Announced!

The next Level Up Mentorship Program will run from November 2022 to April 2023.

Application fees: $25
Program fees*: $325

*only successful applicants will be required to pay the program fee to participate in the program