Meet Chris Staples from Rethink

January 14, 2014

A Preview of the Next Breakfast Speaker Series Event

The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs.

BSS BannerBCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will discuss:

  • What the advertising industry will look like in three to five years
  • How consumer consumption will impact the direction of the industry
  • The role of digital and how it will evolve
  • How to prepare for and implement change

To get to know the panellists a bit better in advance of the event, we asked them a few questions.

Here is the response from Chris Staples, Co-founder & Creative Director of Rethink:


Favourite current campaign: Ron Burgundy’s work for Dodge Ram trucks took cross-promotional advertising and product placement to strange new heights.

Least favourite current campaign: Anything promoting Canada’s Economic Action Plan. A total waste of money.

Hobby: Travel – the best creative recharger ever invented.

What motivates us to stay ahead? Curiosity! It’s the single most important trait for a person in marketing.

Favourite drink: I start every day with a Starbucks smoothie: double protein and a double shot of espresso. The ultimate breakfast!

Don’t get left behind! Register now and join us on January 30th for this unique industry event.