VANCOUVER, BRITISH COLUMBIA – It was a celebratory night complete with cocktail dresses and bow ties for the 46th annual BCAMA Marketer of the Year Awards at the Westin Bayshore Hotel on October 19, 2016. The gala – emceed by local radio host Karen Khunkhun and Global BC senior meteorologist Kristi Gordon – is considered one of the largest networking events in Vancouver for top marketing professionals. More than 300 guests celebrated outstanding marketing strategy, innovation, and achievements in the province of British Columbia.
The spotlight of the evening was on BCAA, who won the esteemed “Marketer of the Year” award for 2016. BCAA received the coveted award in recognition of successfully bringing its marketing team together into a cohesive powerhouse, drilling down into their research, making some hard decisions about how they operated and subsequently making fundamental changes. Not only did BCAA have a big vision for the evening, but they also awarded each attendee with free BCAA membership for a year.
Achievements in BC’s marketing industry were also recognized through the second annual Marketing Excellence Awards at last night’s event. Winners in each category represent the top marketers in the industry and were selected by an independent panel of judges.
- Community Engagement or Not-for-profit Marketing: TELUS – #ShareLove
- Public Relations: Insights West – Federal Elections 2016
- Marketing on a Shoestring: Vancouver Convention Centre & Tourism Vancouver – #PCMAVancouver
- Experiential Marketing: TELUS – #ShareLove
- Content Marketing – Destination BC – Wild Within
Digital images available upon request.
About Marketer of the Year (MOY):
The BC Chapter of the American Marketing Association (BCAMA) “Marketer of the Year” event is an annual award program that recognizes the most outstanding integrated marketing strategy in the province. This special celebratory event is now in its 46th year. In addition to the namesake MOY award, the Marketing Excellence Awards will also be announced at the gala. Winners represent the top marketers in the industry and are selected by an independent panel of judges. Learn more about the MoY Awards at http://ow.ly/BE3u303My1Q .
The BC Chapter of the American Marketing Association (BCAMA) has been the province’s leading marketing source since 1955. With close to 500 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including Board Members, Committee Members and Sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international “Chapter of the Year” in 1995, 1996, “Chapter of Excellence” in 1997, and special merits in 2004, 2006, 2013 and 2014.
The most trusted organization in British Columbia by its Members, BCAA serves 1 in 3 B.C. households with industry-leading products including home, auto and travel insurance, roadside assistance, Evo Car Share and full auto service at BCAA’s Auto Service Centres. BCAA has also been named an Aon Best Employer – Canada 2016, Gold Level and has ranked Highest in Customer Satisfaction among Home Insurers in Western Canada by J.D. Power five years in a row (2012-2016). With more than 100,000 partners worldwide, BCAA’s 840,000 members can save up to $1,000 per year on insurance and items they use every day. BCAA also has a long history focused on keeping kids safe on the road and at play through safety programs such as its School Safety Patrol, Community Child Car Seat and most recently, BCAA Play Here which provided $260,000 in its first year to revitalize kids’ play spaces in B.C. To learn more about how a BCAA Membership is rewarding, please visit bcaa.com.
Marketing Communications Manager
BCAA Communication Specialist