Join Us Friday, February 8, 2019 as we honour the Super Natural efforts of Destination BC.


Friday, February 8, 2019


Westin Bayshore, Vancouver



We are proud to announce that Destination BC has earned this year’s prestigious title of BCAMA’s Marketer of the Year.

Destination BC’s 2018 Marketer of the Year submission centred on the organization’s journey of transformation, one that has expertly navigated the challenges of a highly competitive industry continually disrupted by changes in technology and rising consumer demands.

Congratulations Destination BC for earning this prestigious honour.



About The Marketer Of The Year Awards Gala

The BCAMA’s annual Marketer of the Year (MOY) awards gala is one of the most anticipated industry events in British Columbia. What makes this flagship event so appealing and unique as compared to other awards shows is that it is comprised of two distinct elements:

1. Marketer of the Year

A formalized recognition of one well-deserving organization that is honoured for its results-oriented, marketing prowessthrough strategic planning and creative executions.


2. Marketing Excellence Awards

A collection of individual awards celebrating marketing excellence in each of six different categories. The winner of each award is announced as part of the gala event.

So, in addition to hearing and seeing the story of how Destination BC incorporated superior strategies, insightful innovations, and epic executions into its award-winning campaigns, the Awards Gala will also feature the announcement of the Marketing Excellence Awards (MEA) finalists AND the award presentation to each of the five MEA winners.
The various MEA categories are outlined, below.



Early bird tickets now available

With us breaking with tradition by choosing to host the event in February, rather than in October or November, we've experienced far more inquiries and requests for tickets than in any previous year in recent memory.
So be sure to reserve your place early.

Buy Gala Tickets

Watch Highlights From Last Year's Award Night

Marketing Excellence Awards Categories

The five MEA categories for 2018 are for Best Use of:


1. Cause Marketing or Not-For-Profit Marketing

Best marketing campaign/event that demonstrated & supported a corporate social responsibility (CSR) initiative OR promoted a not-for-profit organization or brand.

2. Social Storytelling or Influencer Marketing

Best use of storytelling through your social channel(s)—YouTube, Snapchat, Instagram, LinkedIn, Twitter or Facebook—to develop a two-way relationship that added value and achieved measurable results.

3. Experiential Marketing

Best experiential marketing campaign/event that was the central focus and key driver of your campaign that took your brand to the streets, engaged your audience and created solid results.

4. Marketing on a Shoestring

Best marketing campaign or initiative working within a modest-sized (aka Shoestring) budget—between $5,000 and $25,000.

5. Traditional Media

Best execution of a national or local campaign using at least one traditional media channel using striking creativity and strategic planning to reach and engage its target audience.


Marketer of the Year Hall of Fame

  • 2010s

    2010 Rocky Mountaineer

    2011 Pacific National Exhibition

    2012 Capilano Suspension Bridge Park

    2013 Vancity

    2014 Tourism Victoria

    2015 A&W Food Services of Canada

    2016 BCAA

    2017 Skuna Bay Salmon

  • 2000s

    2000 HSBC Bank of Canada

    2001 Ipsos-Reid

    2002 Rogers Video

    2003 BC Lottery Corporation

    2004 Nintendo

    2005 Vancity

    2006 Coast Capital Savings

    2007 White Spot

    2008 Mr. Lube

    2009 BC Hydro

  • 1990s

    1990 Nabob Foods Ltd.

    1991 Air BC

    1992 BC Children’s Hospital Foundation

    1993 Vancity

    1994 BC Hothouse

    1995 Columbia Brewery

    1996 Richmond Savings

    1997 Boston Pizza

    1998 TELUS Corporation

    1999 Tourism BC


  • Kim Breakell Mech - Immediate Past President, BCAMA

    Kim Mech

    Past President, BCAMA & Judging Chair

    Kim is a seasoned integrated marketer and has enjoyed more than 20 years in B2C and B2B marketing throughout North America and globally, on...

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  • Andrew Sharpe

    Immediate Past President, BCAMA

    Andrew is the Founder and Chief Executive Storyteller for BRANDSPANK Retailer Marketing—a retail consultancy & marketing agency that helps transform established organizations into modern...

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  • David Nichols

    Founder & Co-President, Inventa

    David has been a passionate leader in the experiential marketing world for over 25 years. He has spent the last 20 of those years...

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  • Kari Grist

    Kari Grist

    Candor Brand Counsel

    Kari Grist is a passionate brand builder with over 25 years of experience creating and leading high performing teams. ...

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  • Dee Dhaliwal

    Western Living and Vancouver Magazine

    A veteran of the publishing industry, Dee Dhaliwal’s many years of experience began in London, England. Her move to Vancouver in 1995 brought her...

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  • Alexander Izzo

    Alexander Izzo


    Alexander Izzo has spent 20 years in marketing at IBM and is currently a Campaign Strategist on IBM’s Leadership Agenda — with focus on...

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  • Lori Janson

    Lori Janson

    Tourism Vancouver

    Lori Janson is a senior communications and marketing professional with more than 20 years’ experience in marketing, public relations and corporate communications in both...

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  • Steve Mossop

    President, Insights West

    Steve Mossop is President of Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to...

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  • Trina Notman

    VP of Sales &Marketing, Accent Inns and Hotel Zed

    Trina is the VP of Sales and Marketing for Accent Inns and Hotel Zed. She has a 20+ year, multi-award-winning marketing career under her...

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Get Exposure Through Sponsorship

This premier gala event pays tribute
to our province’s leading marketer.
Talk to us about sponsoring a table for your staff or clients and other event sponsorship opportunities.

> Inquire About Sponsorship


Follow us online!

Event Hashtag > #BCAMAMOY


Event Inquiries

Tracey Chapple
Director – Marketer of the Year

Media Inquiries

Andrew Sharpe

Sponsorship Inquiries

Christian Westin
Director of Partnerships