May 11, 2018
Marketing Excellence Awards Registration Deadline
Jun 2018
Marketer Of The Year For 2018 Is Announced
Nov 2018
Marketer Of The Year Awards Gala
Dates
2018 Marketer of the Year
We are excited to announce that Destination BC has earned this year’s prestigious title of BCAMA’s Marketer of the Year.
Destination BC’s 2018 Marketer of the Year submission centred on the organization’s journey of transformation, one that has expertly navigated the challenges of a highly competitive industry continually disrupted by changes in technology and rising consumer demands.
Congratulations Destination BC for earning this prestigious honour.
Marketer of the Year Gala details to be announced in July 2018.
About The Marketer Of The Year Awards Gala
The BCAMA’s annual Marketer of the Year (MOY) awards gala is one of the most anticipated industry events in British Columbia. What makes this flagship event so appealing and unique as compared to other awards shows is that it is comprised of two distinct elements:
1. Marketer of the Year
A formalized recognition of one well-deserving organization that is honoured for its results-oriented, marketing prowess—through strategic planning and creative executions.
2. Marketing Excellence Awards
A collection of individual awards celebrating marketing excellence in each of six different categories. The winner of each award is announced as part of the gala event.
While the Marketer of the Year awards gala does not take place until later, at this time we are accepting submissions for the various Marketing Excellence Awards categories.
Watch Highlights From Last Year's Award Night
Marketing Excellence Awards Categories
The six MEA categories for 2018 are for Best Use of:
1. Cause Marketing or Not-For-Profit Marketing
Best marketing campaign/event that demonstrated & supported a corporate social responsibility (CSR) initiative OR promoted a not-for-profit organization or brand.
2. Social Storytelling or Influencer Marketing
Best use of storytelling through your social channel(s)—YouTube, Snapchat, Instagram, LinkedIn, Twitter or Facebook—to develop a two-way relationship that added value and achieved measurable results.
3. Experiential Marketing
Best experiential marketing campaign/event that was the central focus and key driver of your campaign that took your brand to the streets, engaged your audience and created solid results.
4. Marketing on a Shoestring
Best marketing campaign or initiative working within a modest-sized (aka Shoestring) budget—between $5,000 and $25,000.
5. Emerging/Marketing Technology Integration
Best use of emerging technology (wearable tech, interactive display, VR, etc.) within a marketing campaign or event—whether as the main component or as part of the overall campaign.
6. Traditional Media
Best execution of a national or local campaign using at least one traditional media channel using striking creativity and strategic planning to reach and engage its target audience.
Marketer of the Year Hall of Fame
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2010s
2010 Rocky Mountaineer
2011 Pacific National Exhibition
2012 Capilano Suspension Bridge Park
2013 Vancity
2014 Tourism Victoria
2015 A&W Food Services of Canada
2016 BCAA
2017 Skuna Bay Salmon
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2000s
2000 HSBC Bank of Canada
2001 Ipsos-Reid
2002 Rogers Video
2003 BC Lottery Corporation
2004 Nintendo
2005 Vancity
2006 Coast Capital Savings
2007 White Spot
2008 Mr. Lube
2009 BC Hydro
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1990s
1990 Nabob Foods Ltd.
1991 Air BC
1992 BC Children’s Hospital Foundation
1993 Vancity
1994 BC Hothouse
1995 Columbia Brewery
1996 Richmond Savings
1997 Boston Pizza
1998 TELUS Corporation
1999 Tourism BC
Judges
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Kim Mech
Immediate Past President BCAMA & Judging Chair
Kim is a seasoned integrated marketer and has enjoyed more than 20 years in B2C and B2B marketing throughout North America and globally, on...
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Andrew Sharpe
President, BCAMA
Andrew is the Founder and Chief Executive Storyteller for BRANDSPANK Retailer Marketing—a retail consultancy & marketing agency that helps transform established organizations into modern...
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David Nichols
Founder & Co-President, Inventa
David has been a passionate leader in the experiential marketing world for over 25 years. He has spent the last 20 of those years...
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Kari Grist
Candor Brand Counsel
Kari Grist is a passionate brand builder with over 25 years of experience creating and leading high performing teams. ...
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Dee Dhaliwal
Western Living and Vancouver Magazine
A veteran of the publishing industry, Dee Dhaliwal’s many years of experience began in London, England. Her move to Vancouver in 1995 brought her...
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Alexander Izzo
IBM
Alexander Izzo has spent 20 years in marketing at IBM and is currently a Campaign Strategist on IBM’s Leadership Agenda — with focus on...
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Lori Janson
Tourism Vancouver
Lori Janson is a senior communications and marketing professional with more than 20 years’ experience in marketing, public relations and corporate communications in both...
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Steve Mossop
President, Insights West
Steve Mossop is President of Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to...
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Trina Notman
VP of Sales &Marketing, Accent Inns and Hotel Zed
Trina is the VP of Sales and Marketing for Accent Inns and Hotel Zed. She has a 20+ year, multi-award-winning marketing career under her...
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Get Exposure Through Sponsorship
This premier gala event pays tribute
to our province’s leading marketer.
Talk to us about sponsoring a table for your staff or clients and other event sponsorship opportunities.
MEDIA
HIGHLIGHTS FROM LAST YEAR'S EVENT
Follow us online!
Event Hashtag > #BCAMAMOY
Contacts
Event Inquiries
Tracey Chapple
Director – Marketer of the Year
info@bcama.com
Media Inquiries
Andrew Sharpe
President
604.831.2627
info@bcama.com
Sponsorship Inquiries
Christian Westin
Director of Partnerships
info@bcama.com