Marketer of the Year + Marketing Excellence Awards
Temporarily on hold due to COVID-19.
In 1970 the Beatles broke up, a house on Cambie Street cost $17,000 (with ample street parking!) and the BCAMA Marketer of the Year gala made its premiere debut as the biggest marketing award show in Vancouver. Many iconic British Columbian brands have since graced the stage, brands you loved way back when like Woodwards and BC Tel along with brands you love today like Nintendo, London Drugs and BC Hydro.
Back for its golden 50th anniversary, this year’s Marketer of the Year gala will be a historic event for British Columbia’s marketing community. Make sure you are there in the winner’s circle by applying for an award today.
Two types of awards are presented at the gala:
1. Marketer of the Year (MOY)
Each year one organization is selected and honoured as the Marketer of the Year. This isn’t an award for just one campaign – it recognizes an organization’s overall efforts to achieve marketing excellence throughout the 2019 year.
Which of BC’s groundbreaking organizations, dynamic marketing departments, or world-class clients deserves to be honoured at our 2020 gala? Follow the nomination button below to submit a nomination (anyone may nominate any company, free of charge).
2. Marketing Excellence Awards (MEA)
Since 2015, we have also presented the Marketing Excellence Awards, honouring excellence in specific areas of marketing, such as digital marketing, experiential marketing, and public relations. Winners are announced live at the Marketer of the Year Awards Gala. Want to submit a great stand-alone campaign or marketing element? Check out our Marketing Excellence Awards below.
Have a company or client in mind?
Perfect. Submit your nomination
for an organization who you believe
has earned the title of
2020 BCAMA Marketer of the Year.
Deadline: March 20, 2020 at 5pmNominate Today!
Rewarding Marketing Excellence for 50 years
The BCAMA’s annual Marketer of the Year Awards Gala has been one of the most anticipated and prestigious industry events, within the province, for nearly five decades.
Each year one BC company, that has demonstrated marketing excellence through strategic planning and creative marketing, is selected and honoured as the Marketer of the Year.
Since 1971, the BCAMA has honoured a BC-based organization that demonstrates marketing excellence in all that they do. Annually, a committee comprised of senior BC-based marketers, educators and media representatives choose a winner from the nominations submitted, based on the following criteria:
- Effective application of marketing principles
- Planning, development and execution of successful marketing strategies
- Demonstrated results in the marketplace
- Maintains a BC-based marketing office
Past winners include Skuna Bay, BCAA, A&W, Tourism Victoria, Vancity, Capilano Suspension Bridge, and the PNE, to name a few. Each of these organizations has demonstrated marketing excellence in all they do, throughout their entire organization, for the entire year.
What Happens After I’ve Made My Submission?
Phase 1 – The BCAMA receives the initial nominations.
Phase 2 – The nominees submit an overview of their marketing strategy and results over 2019. Judges use this information to shortlist three finalists.
Phase 3 – Shortlisted finalists prepare a comprehensive submission for the Judging Panel. The Judging Panel will be made up of senior BC marketers, educators and media representatives
In spring 2020, the Judging Panel selects a deserving company that has gone the extra mile in creating and executing an exceptional marketing strategy, getting tangible results for their entire company.
Marketing Excellence Awards
A collection of individual awards celebrating marketing excellence in each of six different categories. The winner of each award is announced as part of the gala event in November.
The six MEA categories for 2020 are for Best Use of:
1. Cause Marketing or Not-For-Profit Marketing
2. Social Storytelling or Influencer Marketing
3. Experiential Marketing
4. Marketing on a Shoestring
5. Marketing Technology Integration
6. Traditional Media
7. Public Relations
8. Digital / Data Marketing
Marketer of the Year Hall of Fame
2010 Rocky Mountaineer
2011 Pacific National Exhibition
2012 Capilano Suspension Bridge Park
2014 Tourism Victoria
2015 A&W Food Services of Canada
2017 Skuna Bay Salmon
2018 Destination British Columbia
2019 BC Hydro
2000 HSBC Bank of Canada
2002 Rogers Video
2003 BC Lottery Corporation
2006 Coast Capital Savings
2007 White Spot
2008 Mr. Lube
2009 BC Hydro
1990 Nabob Foods Ltd.
1991 Air BC
1992 BC Children’s Hospital Foundation
1994 BC Hothouse
1995 Columbia Brewery
1996 Richmond Savings
1997 Boston Pizza
1998 TELUS Corporation
1999 Tourism BC
Get Exposure Through Sponsorship
This premier gala event pays tribute
to our province’s leading marketer.
Talk to us about sponsoring a table for your staff or clients and other event sponsorship opportunities.
BC Hydro named Marketer of the Year by the BC Chapter of the American Marketing Association
Posted on September 23, 2019
September 19, 2019, VICTORIA, BC – BC Hydro’s digital-first marketing strategy has won them the Marketer of the Year award by the BC Chapter of the American Marketing Association...Read More
BCAA Wins Big in 46th Annual Marketer of the Year Awards
Posted on September 1, 2016
British Columbia’s Leading Marketing Association Announces Year’s Best Integrated Marketing Campaign VANCOUVER, BRITISH COLUMBIA — The BC Chapter of the American Marketing Association (BCAMA), today announced that BCAA has...Read More
Spotlight on A&W at Marketer of the Year Gala
Posted on November 5, 2015
In front of over 350 of BC’s top marketing minds, the spotlight was on A&W Food Services of Canada at BCAMA’s 45th annual Marketer of the Year gala, held...Read More
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Event Hashtag > #BCAMAMOY