November 14, 2019
Marketer of the Year Gala
The Westin Bayshore, Vancouver
DATES
The BCAMA’s 2019 Marketer Of The Year is...
Lock it into your diary and prepare for a night of celebration! The BCAMA’s annual Marketer of the Year (MOY) Awards Gala is one of the most anticipated industry events in British Columbia and this year, it’s set to be bigger and better than ever. What makes this flagship event so appealing and unique, as compared to other awards shows, is that it is comprised of two distinct elements:
1. Marketer of the Year
A formalized recognition of one well-deserving organization that is honoured for its results-oriented, marketing prowess—through strategic planning and creative executions.
2. Marketing Excellence Awards
A collection of individual awards celebrating marketing excellence in each of six different categories. The winner of each award is announced as part of the gala event in November.
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BCAMA Marketer Of the Year 2019 | BC Hydro
Marketing To The Power Of Excellence
We are pleased to announce that there will be six Marketing Excellence Award categories for 2019. Specifically, they are for Best Use Of:
The MEA categories and finalists for 2019 are:
1. Cause Marketing or Not-For-Profit Marketing
Best marketing campaign/event that demonstrated & supported a corporate social responsibility (CSR) initiative OR promoted a not-for-profit organization or brand.
- BC Hydro – Electrical Safety Day
- Nature Trust
- Vancouver Public Library – Expansion Project
2. Social Storytelling or Influencer Marketing
Best use of storytelling through your social channel(s)—YouTube, Snapchat, Instagram, LinkedIn, Twitter or Facebook—to develop a two-way relationship that added value and achieved measurable results.
- Hiilite – Wicked Wine Tours
- KPMG – #WhatIsYourStory
- Translink – Etiquette
3. Experiential Marketing
Best experiential marketing campaign/event that was the central focus and key driver of your campaign that took your brand to the streets, engaged your audience and created solid results.
- Inventa – Pursue Your Passion
- Translink – NightBus District
4. Marketing on a Shoestring
Best marketing campaign or initiative working within a modest-sized (aka Shoestring) budget —less than $25,000.
- CBC Vancouver – Science Fair
- UBC Student Housing and Hospitality Services – Cannabis Awareness
5. Emerging/Marketing Technology Integration
Best use of emerging technology (wearable tech, interactive display, VR, etc.) within a marketing campaign or event—whether as the main component or as part of the overall campaign.
- Inventa – Pursue Your Passion
- Translink – Tap to Pay
6. Traditional Media
Best execution of a national or local campaign using at least one traditional media channel using striking creativity and strategic planning to reach and engage its target audience.
- CBC Vancouver – Meet the Faces
- Nature Trust
- Translink – Granville Escalators
Marketing Excellence Awards
A collection of individual awards celebrating marketing excellence in each of six different categories. The winner of each award is announced as part of the gala event in November.
The six MEA categories for 2019 are for Best Use of:
1. Cause Marketing or Not-For-Profit Marketing
2. Social Storytelling or Influencer Marketing
3. Experiential Marketing
4. Marketing on a Shoestring
5. Emerging/Marketing Technology Integration
6. Traditional Media
Submissions for the Marketing Excellence Awards are now closed.
Marketing Excellence Award winners will be announced at the 2019 Marketer of the Year Awards Gala.
Marketer of the Year Hall of Fame
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2010s
2010 Rocky Mountaineer
2011 Pacific National Exhibition
2012 Capilano Suspension Bridge Park
2013 Vancity
2014 Tourism Victoria
2015 A&W Food Services of Canada
2016 BCAA
2017 Skuna Bay Salmon
2018 Destination British Columbia
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2000s
2000 HSBC Bank of Canada
2001 Ipsos-Reid
2002 Rogers Video
2003 BC Lottery Corporation
2004 Nintendo
2005 Vancity
2006 Coast Capital Savings
2007 White Spot
2008 Mr. Lube
2009 BC Hydro
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1990s
1990 Nabob Foods Ltd.
1991 Air BC
1992 BC Children’s Hospital Foundation
1993 Vancity
1994 BC Hothouse
1995 Columbia Brewery
1996 Richmond Savings
1997 Boston Pizza
1998 TELUS Corporation
1999 Tourism BC
SPONSORS
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This premier gala event pays tribute
to our province’s leading marketer.
Talk to us about sponsoring a table for your staff or clients and other event sponsorship opportunities.
HIGHLIGHTS FROM PAST YEARS
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Event Hashtag > #BCAMAMOY
Contacts
Event Inquiries
Katelynn Potter
Director, Marketer of the Year
info@bcama.com
Awards, Judging & Media Inquiries
Christian Westin
Immediate Past President
info@bcama.com
Sponsorship Inquiries
Michelle Cunningham
Business Development Director
info@bcama.com