Join Us Friday, February 8, 2019 as we honour the Super Natural efforts of Destination BC.
CONGRATULATIONS TO OUR 2018 MARKETER OF THE YEAR
Courageous. Visionary. Bold. We’re thrilled to announce Destination BC as the BCAMA 2018 Marketer of The Year and excited to share their journey to success with you.
From the back country to the front of the stage, Destination BC’s 2018 Marketer of the Year submission focused on nurturing global networks, leveraging data to create an end-to-end journey and expertly navigating technological disruption and evolving consumer demands while empowering their teams.
Join us this year as we #ToastTheCoast with friends old and new.
Get your ticket to the marketing event of the year
Take a break from the back country and enjoy as Destination BC shares their success story on stage this February 8. Limited tickets still available. Don’t get left out in the cold.Get my gala ticket now!
Watch Highlights From Last Year's Award Night
About The Marketer Of The Year Awards Gala
The BCAMA’s annual Marketer of the Year (MOY) awards gala is one of the most anticipated industry events in British Columbia. Why? It’s double the fun and brings the best of the industry to celebrate, learn and network under one roof
1. Marketer of the Year
Honours one well-deserving organization for its results-oriented, marketing prowess—through strategic planning and creative executions – through a formalized recognition.
2. Marketing Excellence Awards
A collection of individual awards celebrating marketing excellence in each of five different categories. The winner of each award is announced as part of the gala event.
So, in addition to hearing and seeing the story of how Destination BC incorporated superior strategies, insightful innovations, and epic executions into its award-winning campaigns, the Awards Gala will also feature the announcement of the Marketing Excellence Awards (MEA) finalists AND the award presentation to each of the five MEA winners.
The five MEA categories for 2018 are for Best Use of:
1. Cause Marketing or Not-For-Profit Marketing
Best marketing campaign/event that demonstrated & supported a corporate social responsibility (CSR) initiative OR promoted a not-for-profit organization or brand.
2. Social Storytelling or Influencer Marketing
Best use of storytelling through your social channel(s)—YouTube, Snapchat, Instagram, LinkedIn, Twitter or Facebook—to develop a two-way relationship that added value and achieved measurable results.
3. Experiential Marketing
Best experiential marketing campaign/event that was the central focus and key driver of your campaign that took your brand to the streets, engaged your audience and created solid results.
4. Marketing on a Shoestring
Best marketing campaign or initiative working within a modest-sized (aka Shoestring) budget—between $5,000 and $25,000.
5. Traditional Media
Best execution of a national or local campaign using at least one traditional media channel using striking creativity and strategic planning to reach and engage its target audience.
Marketer of the Year Hall of Fame
2010 Rocky Mountaineer
2011 Pacific National Exhibition
2012 Capilano Suspension Bridge Park
2014 Tourism Victoria
2015 A&W Food Services of Canada
2017 Skuna Bay Salmon
2000 HSBC Bank of Canada
2002 Rogers Video
2003 BC Lottery Corporation
2006 Coast Capital Savings
2007 White Spot
2008 Mr. Lube
2009 BC Hydro
1990 Nabob Foods Ltd.
1991 Air BC
1992 BC Children’s Hospital Foundation
1994 BC Hothouse
1995 Columbia Brewery
1996 Richmond Savings
1997 Boston Pizza
1998 TELUS Corporation
1999 Tourism BC
Past President, BCAMA & Judging Chair
Kim is a seasoned integrated marketer and has enjoyed more than 20 years in B2C and B2B marketing throughout North America and globally, on...Read More
Immediate Past President, BCAMA
Andrew is the Founder and Chief Executive Storyteller for BRANDSPANK Retailer Marketing—a retail consultancy & marketing agency that helps transform established organizations into modern...Read More
Founder & Co-President, Inventa
David has been a passionate leader in the experiential marketing world for over 25 years. He has spent the last 20 of those years...Read More
Candor Brand Counsel
Kari Grist is a passionate brand builder with over 25 years of experience creating and leading high performing teams. ...Read More
Western Living and Vancouver Magazine
A veteran of the publishing industry, Dee Dhaliwal’s many years of experience began in London, England. Her move to Vancouver in 1995 brought her...Read More
Alexander Izzo has spent 20 years in marketing at IBM and is currently a Campaign Strategist on IBM’s Leadership Agenda — with focus on...Read More
Lori Janson is a senior communications and marketing professional with more than 20 years’ experience in marketing, public relations and corporate communications in both...Read More
President, Insights West
Steve Mossop is President of Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to...Read More
VP of Sales &Marketing, Accent Inns and Hotel Zed
Trina is the VP of Sales and Marketing for Accent Inns and Hotel Zed. She has a 20+ year, multi-award-winning marketing career under her...Read More
Marketing Instructor & Convenor, School of Business at Capilano University
Andrea Eby is Marketing instructor and Marketing Unit Convenor in the School of Business, Capilano University. She is also involved with both the AMA...Read More
Get Exposure Through Sponsorship
This premier gala event pays tribute
to our province’s leading marketer.
Talk to us about sponsoring a table for your staff or clients and other event sponsorship opportunities.
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Event Hashtag > #BCAMAMOY