DATES

Temporarily on hold due to COVID-19.

Marketer of the Year + Marketing Excellence Awards

Temporarily on hold due to COVID-19.

 

In 1970 the Beatles broke up, a house on Cambie Street cost $17,000 (with ample street parking!) and the BCAMA Marketer of the Year gala made its premiere debut as the biggest marketing award show in Vancouver. Many iconic British Columbian brands have since graced the stage, brands you loved way back when like Woodwards and BC Tel along with brands you love today like Nintendo, London Drugs and BC Hydro.

Back for its golden 50th anniversary, this year’s Marketer of the Year gala will be a historic event for British Columbia’s marketing community. Make sure you are there in the winner’s circle by applying for an award today.

Two types of awards are presented at the gala:

1. Marketer of the Year (MOY)

Each year one organization is selected and honoured as the Marketer of the Year.  This isn’t an award for just one campaign – it recognizes an organization’s overall efforts to achieve marketing excellence throughout the 2019 year.

Which of BC’s groundbreaking organizations, dynamic marketing departments, or world-class clients deserves to be honoured at our 2020 gala?  Follow the nomination button below to submit a nomination (anyone may nominate any company, free of charge).

2. Marketing Excellence Awards (MEA)

Since 2015, we have also presented the Marketing Excellence Awards, honouring excellence in specific areas of marketing, such as digital marketing, experiential marketing, and public relations.  Winners are announced live at the Marketer of the Year Awards Gala. Want to submit a great stand-alone campaign or marketing element? Check out our Marketing Excellence Awards below.

 

Have a company or client in mind?

Perfect. Submit your nomination
for an organization who you believe
has earned the title of
2020 BCAMA Marketer of the Year.

Deadline: March 20, 2020 at 5pm

Nominate Today!

Rewarding Marketing Excellence for 50 years

The BCAMA’s annual Marketer of the Year Awards Gala has been one of the most anticipated and prestigious industry events, within the province, for nearly five decades.

Each year one BC company, that has demonstrated marketing excellence through strategic planning and creative marketing, is selected and honoured as the Marketer of the Year.

Since 1971, the BCAMA has honoured a BC-based organization that demonstrates marketing excellence in all that they do. Annually, a committee comprised of senior BC-based marketers, educators and media representatives choose a winner from the nominations submitted, based on the following criteria:

  • Effective application of marketing principles
  • Planning, development and execution of successful marketing strategies
  • Demonstrated results in the marketplace
  • Maintains a BC-based marketing office

Past winners include Skuna Bay, BCAA, A&W, Tourism Victoria, Vancity, Capilano Suspension Bridge, and the PNE, to name a few. Each of these organizations has demonstrated marketing excellence in all they do, throughout their entire organization, for the entire year.

 

What Happens After I’ve Made My Submission?

Phase 1 – The BCAMA receives the initial nominations.

Phase 2 – The nominees submit an overview of their marketing strategy and results over 2019. Judges use this information to shortlist three finalists.

Phase 3 – Shortlisted finalists prepare a comprehensive submission for the Judging Panel. The Judging Panel will be made up of senior BC marketers, educators and media representatives

In spring 2020, the Judging Panel selects a deserving company that has gone the extra mile in creating and executing an exceptional marketing strategy, getting tangible results for their entire company.

Marketing Excellence Awards

A collection of individual awards celebrating marketing excellence in each of six different categories. The winner of each award is announced as part of the gala event in November.

The six MEA categories for 2020 are for Best Use of:

1. Cause Marketing or Not-For-Profit Marketing

2. Social Storytelling or Influencer Marketing

3. Experiential Marketing

4. Marketing on a Shoestring

5. Marketing Technology Integration

6. Traditional Media

7. Public Relations

8. Digital / Data Marketing

 

 

Marketer of the Year Hall of Fame

  • 2010s

    2010 Rocky Mountaineer

    2011 Pacific National Exhibition

    2012 Capilano Suspension Bridge Park

    2013 Vancity

    2014 Tourism Victoria

    2015 A&W Food Services of Canada

    2016 BCAA

    2017 Skuna Bay Salmon

    2018 Destination British Columbia

    2019 BC Hydro

  • 2000s

    2000 HSBC Bank of Canada

    2001 Ipsos-Reid

    2002 Rogers Video

    2003 BC Lottery Corporation

    2004 Nintendo

    2005 Vancity

    2006 Coast Capital Savings

    2007 White Spot

    2008 Mr. Lube

    2009 BC Hydro

  • 1990s

    1990 Nabob Foods Ltd.

    1991 Air BC

    1992 BC Children’s Hospital Foundation

    1993 Vancity

    1994 BC Hothouse

    1995 Columbia Brewery

    1996 Richmond Savings

    1997 Boston Pizza

    1998 TELUS Corporation

    1999 Tourism BC

Get Exposure Through Sponsorship

This premier gala event pays tribute
to our province’s leading marketer.
Talk to us about sponsoring a table for your staff or clients and other event sponsorship opportunities.

> Inquire About Sponsorship

MEDIA

Related Posts

  • BC Hydro named Marketer of the Year by the BC Chapter of the American Marketing Association

    September 19, 2019, VICTORIA, BC – BC Hydro’s digital-first marketing strategy has won them the Marketer of the Year award by the BC Chapter of the American Marketing Association...

    Read More
  • BCAA Wins Big in 46th Annual Marketer of the Year Awards

    British Columbia’s Leading Marketing Association Announces Year’s Best Integrated Marketing Campaign VANCOUVER, BRITISH COLUMBIA — The BC Chapter of the American Marketing Association (BCAMA), today announced that BCAA has...

    Read More
  • Spotlight on A&W at Marketer of the Year Gala

    In front of over 350 of BC’s top marketing minds, the spotlight was on A&W Food Services of Canada at BCAMA’s 45th annual Marketer of the Year gala, held...

    Read More

Follow us online!

Event Hashtag > #BCAMAMOY

Contacts

Event Inquiries

Katelynn Potter
Director, Marketer of the Year
info@bcama.com

Awards, Judging & Media Inquiries

Christian Westin
Immediate Past President
info@bcama.com

Sponsorship Inquiries

Michelle Cunningham
Business Development Director
info@bcama.com