In 1970, the Beatles broke up, a house on Cambie Street cost $17,000 (with ample street parking!) and the BCAMA Marketer of the Year Awards Gala made its premiere debut as the biggest marketing award show in British Columbia. Many iconic British Columbian brands have since graced the stage, brands you loved way back, like Woodwards and BC Tel, along with brands you love today like Nintendo, London Drugs and BC Hydro.

Back for its golden 50th anniversary, the 2022 Marketer of the Year Awards Gala will be a historic event for British Columbia’s marketing community.

Two types of awards are presented at the Gala:

1. Marketer of the Year (MOY) Announcement

Now in its 50th year, this prestigious honour is presented annually for the most outstanding integrated marketing strategy in the province.

The BCAMA is pleased to announce that it has named Destination Vancouver winner of the coveted Marketer of the Year Award for 2022.

Join us at the Fairmont Hotel Vancouver on Thursday, November 24th, 2022, as we recognize Destination Vancouver for demonstrating marketing distinction through their agility in times of uncertainty, collaboration with partners and the community, the breadth of high-quality, interconnected marketing initiatives, the creativity behind those initiatives, and the outstanding results that together helped inspire and rebuild Vancouver’s tourism economy.

2. Marketing Excellence Awards (MEAs)

Since 2016, we have also presented the Marketing Excellence Awards, honouring excellence in specific areas of marketing.

We are honoured to announce the finalists for the 2022 Marketing Excellence Awards across six categories.

The finalists for the 2022 Marketing Excellence Awards are as follows: 

• Non-for-profit/cause marketing
  • CBC (Food Bank Day), 
  • Knowledge Network (Search and Rescue North Shore)
• Content marketing, storytelling and/or influencer marketing
  • Coast Capital (Keep her on the map),
  • UBC (Sustainable steps)
• Single integrated campaign (direct-to-consumer)
  • Coast Capital (We´re for real), 
  • TransLink (Reconnect), 
  • TransLink (Tap in to win)
• Branding or rebranding
  • Coast Capital (We´re for real)
  • Vancity (Financial force for change) 
• Marketing on a shoestring
  • Full Circle First Nations Performance Society (Talking Stick Festival),
  • KPMG (What is your story)
• Business-to-business marketing
  • Colliers (CRE 2022 and Beyond), 
  • Colliers (False Creek Station).

The winners of the 2022 Marketing Excellence Awards will be announced at the BCAMA’s 50th Annual Marketer of the Year Awards Gala on November 24th.

3. Volunteer Opportunities

We are looking for extraordinary volunteers to assist with the execution of the event on the day of the event (November 24, 2022). If you’re interested in volunteering for this event, please contact info@bcama.com.

4. Event Sponsors

We are grateful and honoured to have the support of terrific sponsors including:

Modern Craft
Modern Craft is a Vancouver-Canada based consultancy focused on helping marketing and customer experience leaders navigate complexity and create positive change. Founded in 2014 by a team of veteran agency leaders who saw a growing need for unbiased, expert advice on strategy, operations and technology, the Modern Craft team works with local and international organizations (such as Destination Vancouver, TransLink, St. John’s Ambulance, Destination Canada, Scholastic, The Wallace Foundation, and Teach For America) to help marketing teams and organizations achieve excellence.

Zulu Alpha Kilo stands out not just for being a BCAMA sponsor 😊, but also for being a maverick global indie agency. Zulu was launched in 2008 by renowned Creative Director, Zak Mroueh.  With a team of 150 employees across offices in Vancouver, Toronto, and New York, team members are called “Zuligans”, bringing to life the agency’s unique culture which is characterized a by passionate, entrepreneurial and fearless pursuit of ground-breaking ideas. Whether it’s building an entirely new brand platform, social content, advertising or an immersive digital experience, Zulu is a full service, next-generation agency with a track record of delivering breakthrough work and growth for brands. How can you not want to join us on November 24^th for some shenanigans with the Zuligans?

Hemlock Printers is one of the largest and most recognized printing companies in North America, operating carbon neutral from their Burnaby, BC location. Hemlock Printers is committed to craftsmanship, continuous innovation and environmental initiatives leading them to produce the highest quality product with the lowest environmental footprint. They are trusted by top brands to deliver exceptional results every time including helping us create an elegant 2022 Marketer of the Year Awards Gala.

Global BC has been British Columbia’s leading television station for over 60 years. With its flagship broadcast Global News Hour at 6 with Chris Gailus and Sophie Lui and the only provincial 24-hour news channel, Global News: BC1, Global BC is the place more British Columbians turn to for local news than any other news stations. Global BC provides viewers with award-winning journalism, digging deeper to find the truths behind major issues that matter most to residents, and unique stories that they won’t find anywhere else.  Global BC is providing the BCAMA with media support and an extra special emcee.  Won’t you join us to find out who?!

Fleurs de Villes is a Vancouver-based luxury brand specializing in bespoke fresh-floral experiences and activations. Champion of experiential marketing in the form of large-scale floral installations, Fleurs de Villes brings brands and shopping districts to life through fresh-floral place-making, retail engagement, and collaborations with some of the world’s biggest luxury brands and entertainment franchises. Fleurs de Villes has produced 55 floral events in 23 cities in 4 countries, celebrating the talent of over 700 florists. And now, Fleurs de Villes is bringing their local floral talent, and authentic, engaging, and 360-degree experience to the 50th anniversary of the Marketer of the Year Gala Awards. You don’t want to miss this!

Threshold Studios is focused on helping BC businesses create engaging content that resonates with their target audience. They support their clients with an experienced pre-production team to help conceptualize a project vision, and an experienced team of videographers and editors to bring a project to life. They have the resources and expertise to simplify and streamline the digital content creation process. With a deep knowledge of all aspects of the content creation journey and a commitment to creative problem solving, they work in partnership with their clients to produce high-quality and engaging visual content which is why the BCAMA is excited to have Threshold Studios capture this special and historic evening on our behalf.

Hotel Zed is a hotel chain that always rebels against the ordinary. Named one of the most Instagrammable Hotels in the World by TripAdvisor, Hotel Zed’s three locations each have unique, retro-chic amenities that ensure you’ll NEVER be bored here. Our newest hotel in Tofino is a love letter to the 70’s with a shag carpet sunken living room, rainforest hot tub and barrel sauna, hidden arcade, mini-disco and so much more. And when you’re there – because you will be going there – don’t forget to swing by ROAR, a live-fire restaurant in the lobby that has the best happy hour and patio.

We’re so delighted to have Hotel Zed join the Marketer of the Year Awards Gala event sponsors team and you will be too because they just might have a surprise in store for all Gala attendees. Won’t you join us, on November 24, 2022, at the Fairmont Hotel Vancouver?