How to Utilize Hootsuite’s New Instagram Posting Feature

November 22, 2018

Schedule Social Media Hootsuite

If you are a media manager of a business, posting manually to Instagram could be a tedious and time-consuming task in the past. Now, however, the long-awaited feature that social media managers have been waiting for has been launched: Hootsuite now allows users with an Instagram business account to directly post images to Instagram. This new automated action will help streamline and speed up workflow.

While this may not seem like a monumental change, it does make managing Instagram posts much easier. This time-saving technique allows users to oversee, organize and record important details like customers, competitors, hashtags and tagged photos all in one place.

More than just a convenient tool to streamline posts, this new feature also provides the added bonus of being able to measure a post’s performance. Metrics will track the progress and effectiveness of a post, providing a visual report that illustrates what is working, what isn’t working and why. This will help social media managers build strong campaigns, create successful visual strategies and drive customer engagement.

Users can quickly, securely and easily oversee large volumes of content, include numerous team members and manage multiple Instagram accounts.

To best utilize the new Instagram posting feature, think about these five things:

  1. User Name

To ensure that readers of your other social media posts can easily find you, your Instagram user name should match your other branded user names.

  1. Bio

Utilize the bio section in Instagram to describe your business and your brand.

  1. Profile Photo

Your Instagram profile photo should be your company’s logo to match your other accounts and for discoverability and recognizability.

  1. Visual Consistency

While you don’t have to use the same filter for all posts, you should build a consistent visual framework. Many brands use the same filter or strategically use specific filters to carefully craft an aesthetic that reflects their brand. Even not using a filter is a consistent visual; if you don’t use filters, consider using a consistent colour palette with your posted images.

For example, GoPro doesn’t use filters, but the company’s overall visual aesthetic is consistent because images are all taken from a similar perspective. The images also reflect the company’s mission statement “GoPro frees people to celebrate the moment, inspiring others to do the same.”

In any case, you will want to create visuals that 1) are easily recognizable, 2) make users stop scrolling and 3) compel them to like, comment and share your post.

        Here is another Instagram account that display a beautiful visual aesthetic.

  1. #BrandedHashtags

A branded hashtag goes hand in hand with your image: it’s the jelly to your peanut butter and an important non-visual element to include with your Instagram account. Choose hashtags carefully (yes, use multiple hashtags) but it’s not about using your company name – it’s about creating hashtags that truly reflect the essence and objective of your brand and company. This will encourage users to follow you, and motivate followers to share your photos. Be sure to include other non-branded hashtags that describe your company and that may describe similar businesses. For example, if you are a photography studio in Vancouver, use #vanphoto #vanphotograph. While these are not branded hashtags, they are still relevant to help build your business and your Instagram followers. Check out our top 5 tips to boost your Instagram reach.


There is no downside to using the new Instagram posting feature: it’s all about creating a consistent engaging brand that will entice followers. However, some businesses may benefit more than others. Who should take advantage of the new feature? At the moment, larger organizations will probably benefit the most because they are more likely to use third-party software for working with Instagram, whereas smaller companies don’t necessarily require the same functionality. If you have a non-business profile, the company expects to release support in 2019.

If you’ve enjoyed this read, take a look at other marketing tips and tricks.

Written by Kartik Tewari