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AI – The Biggest Shift

October 7, 2025

7:45 am - 10:30 am PST

UBC Robson Square - 800 Robson Street Vancouver, BC V6Z 2E7

How is AI evolving our marketing? With so many AI tools and platforms, it can be hard to know where to start. We’ve put together an expert team to help you gain clarity and walk away with actionable insights on implementing AI tools into your MarTech stack. 

Join us in person on Tuesday, October 7, at UBC Robson Square for the BCAMA’s Thought Leadership Series event: AI – The Biggest Shift. This session will be guided by leading experts from Google and .Monks, who will walk you through integrating AI-powered tools to improve your media and data strategies. You’ll walk away with actionable ideas to:

  • Improve efficiency in your day-to-day marketing
  • Gain deeper, more meaningful insights from your data
  • Maximize the impact of your media strategies

Schedule

Registration & Breakfast: 7:45 a.m.

Presentation & Panel Discussion: 8:30 a.m. – 10:15 a.m.

Q&A: 10:15 a.m. – 10:30 a.m.

Speakers

Samir Kassam
GMP Lead, Retail & Travel @ Google

Samir currently leads the GMP sales for the retail, travel & government sector in Canada with a focus on Vancouver.  He has spent majority of the time at Google working with advertiser’s martech stack and analytics.  Prior to that he worked at Bank of Montreal in finance and Bombardier as an engineer. His favourite part of BC is the interior valley and the extended family that lives around the city.

Stefan Proell
GMP Account Executive and Partner Manager @ Google

Stefan is a GMP Partner Manager and leads the Google Marketing Platform business in the Quebec region. His 12-year tenure at Google began after he started his career in Munich, Germany, at Yahoo! He has since worked as a ‘Googler’ in Dublin, Toronto, and Montreal. Stefan is equally passionate about mountains and the sea, which explains his appreciation for trips to BC.

Michael Neveu
VP of Strategic Data Solutions, Global @ .Monks

Michael has over 15 years of experience bringing data, machine learning, and AI to digital media and marketing for Fortune 500 and high-growth brands. A former full-stack developer and cloud architect, he now leads global data and AI strategies that consistently deliver measurable ROI.

“Making ML and AI opportunities clear to decision makers and linking them directly to business value, ROI, and privacy is my primary focus.”

Brianna Mersey
VP of Data @ .Monks

Brianna turns complex data into clear strategy. As a data and analytics leader at .Monks, she oversees an exceptional North American team that delivers innovative solutions in marketing technology, AI, and machine learning. With 20+ years of experience, Brianna has a track record of driving transformation, guiding teams, and helping brands harness data for impact. Armed with a B.S. in Computer Science and an M.E.S. in International Studies, she splits her time between Vancouver and Cape Town—always chasing sunshine and avoiding bad weather.

Purchase Info

  • Member: $89 (Early Bird*); $99 (Regular)
  • Non-member: $110 (Early Bird*); $119 (Regular)
  • Collegiate / Student: $60 (Early Bird*); $65 (Regular)
  • Group Rate: $79 per person (minimum of 6 and more)

*Early Bird sales end on September 26th!

Book your ticket today before they sell out!

Full refunds will be honoured up to three business days before the event.

Questions? Email info@bcama.com

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