How do you get good at strategy?
That’s the question this two-hour session seeks to answer. In a high energy, hands-on workout, attendees will run through survival techniques that help creative brains quickly get to good strategy while exploring ways to practice every day. They’ll leave supercharged but, most importantly, they’ll take with them clear definitions of words such as “problem”, “insight”, “idea”, and “strategy”, and a determination to do more strategic, more creative work back at their desks.
Who is it for?
This workshop is designed for new and mid-career marketers from all areas of the industry: client, agency, tech and media.
What you can expect to takeaway?
- Lateral thinking
- Problem identification
- Cultivating insights (and writing them)
- Defining a company’s advantage
- Strategy statements/propositions
Speaker and Facilitator
Strategy CEO, Mighty Jungle
Mark runs Mighty Jungle where he does brand strategy for founders building businesses as acts of self-expression. He also trains advertising and marketing executives in how to do strategy and how to have ideas. He’s done this in Prague, Toronto, London, Chicago, Miami, Australia and in many other places.
Mark has been in agencies since the age of 19. After ten years of focusing on user experience and content, he moved into brand planning at Leo Burnett Sydney. Since then, he has run strategy teams at Big Spaceship, judged the Jay Chiat Awards and Webbys, spoken at TEDx, Miami Ad School, and the Cannes Festival of Creativity. He also published what became Australia’s first full-color hip hop magazine, Stealth, and hosted a radio show for five years.
You can read some of his words here:
or find him at …
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