Kitchen Counter Marketing Talk: The Power of Brand in a COVID-19 Climate

May 28th, 2020

The Power of Brand in a COVID-19 Climate



Since the onset of the COVID-19 pandemic, local and international brands alike have been facing unprecedented challenges in adapting to the “new normal”. Many brands have been pivoting their marketing and messaging strategy to not only stay relevant but in some cases, to stay in business.

We’d like to shine a light on a few brands who have switched their “marketing gears” and are continuously evolving in order to meet the needs of customers and markets during the quarantine.

Join us for a Marketing Kitchen Counter talk as we chat with brands such as TELUS, Wasserman + Partners and Hotel Zed on how they have successfully pivoted their brand strategy and messaging to adapt to the new COVID environment.


We are excited to announce our below panelists that will be part of this event!



Steve Mossop

Steve Mossop
Insights West


Steve Mossop is President of Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to public and private sector clients in Western Canada.Steve was previously President of Market Research Canada West within Ipsos-Reid for 17 years managing approximately 30+ client service staff in multiple cities.


Georgia Dahle
Georgia Dahle
Director Marketing Communications

We’re thrilled to hear from Georgia Dahle, Director of Marketing Communications at TELUS! With over 20 years of experience in B2B, B2C and the non-profit sector, she is a past President of the BCAMA and active in the marketing community. In 2008 she won the BCAMA Marketer of the Year Award while at Mr. Lube Canada. Previous experience includes Hootsuite, Christianson & Company, VGH&UBC Hospital Foundation and Mr. Lube Canada. 



Trina Notman

Trina Notman
VP Sales and Marketing

Trina is the VP of Sales & Marketing for Accent Inns and Hotel Zed. She has a 20+ year, multi-award-winning marketing career under her belt. Prior to Accent Inns/Hotel Zed she was CMO for Tourism Victoria for six years. In 2014, she won BCAMA’s coveted Marketer of the Year for the outstanding growth of the Victoria brand. She also spent ten years at Inventa, a national experiential advertising agency, leading the creative process for new business pitches for clients including, Coca-Cola, Nintendo and Cadillac Fairview.



Victoria Gray

Victoria Gray
Head of Strategic Services

Victoria has spent almost 30 years in brand strategy, account management and agency leadership. Her experience is wide-ranging and deep. She’s helped build brands at agencies such DDB Canada, MacLaren McCann and TAXI West, as well as client-side at Mr. Lube, Daiya Foods, and more. As the head of Wasserman’s strategic services, Victoria’s role includes championing clients and their brands, leading the agency’s teams to develop and deliver smart, effective strategies, and achieving client marketing objectives.



Kirtarath Dhillon

Kirtarath Dhillon
Manager Digital Marketing & Marketing Analytics

Kirtarath is currently a manager of digital marketing and analytics at Incochino and has a diverse background of experience in ecommerce, retail, social media and public relations. We are excited to hear his perspectives on how Indochino has leveraged the power of e-commerce to propel the Indochino brand into the new future of retail. 




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Event Details

Date: May 28th, 2020

Time: 3:00 pm - 4:30 pm

Place: Zoom

Type: Panel Discussion


3:00pm – Kick off

3:05pm – 4:20 – Presentations

3:05pm – 3:20pm Insights West presentation 

3:20pm – 3:35pm – TELUS presentation

3:35pm – 3:50pm – Hotel Zed presentation 

3:50pm – 4:05pm – Indochino presentation

4:05pm – 4:20pm – Wasserman + Partners presentation


4:20pm – 4:30pm – Q&A