Lessons in Marketing Excellence with CBC, UBC & VAG

October 24th, 2017

Join us as we continue honouring the 2017 BCAMA Marketing Excellence Award finalists. This exclusive luncheon event will provide an opportunity to learn directly from British Columbia’s most outstanding marketers.

Presenters from the Canadian Broadcasting Corporation, University of British Columbia, Vancouver Art Gallery, and more, will provide a unique view into their strategic planning and creative marketing strategies. They will open up their marketing play books on community engagement, experiential marketing, content marketing – as well as discuss what it takes to excel in today’s ultra-competitive advertising landscape.

Come mingle with other exceptional marketers, learn from the most celebrated campaigns of the year, and engage in our Q&A to learn the inside stories.




Learning outcomes

  • What makes for exceptional marketing and how do we all elevate our work to stand out in Vancouver and beyond?
  • Come learn from the Marketing Excellence Awards finalists about what made their work effective and pushed the boundaries of marketing in Vancouver.
  • Each of our finalists will present on the work that got them noticed.
  • Followed by a Q&A where we will dig a bit deeper into the insights, the challenges and what it takes to create Marketing Excellence






Jennifer Rhyne

Manager, Communications, Marketing & Brand

CBC British Columbia



Jennifer Rhyne is a savvy, results-oriented communications and brand specialist with the CBC/Radio Canada. She is skilled in developing and executing marketing and communications strategies, from creating and maintaining corporate communications plans, to generating fresh content, to sourcing and managing communications projects from beginning to end. She has split her career between Tourism and Communications clients, and is responsible for creating CBC/Radio Canada’s recent campaigns recognized for its Marketing Excellence in Vancouver.


Johanie Marcoux

Director of Marketing, Communications & Public Affairs

Vancouver Art Gallery



 Johanie Marcoux is an entrepreneurial and value-centric marketing and communications professional with a passion for building brands, growing audiences, and highly engaged and thriving teams. She is currently Director of Marketing, Communications and Public Affairs at the Vancouver Art Gallery, a role she has held since January 2016. Prior to her work at the Gallery, Johanie enjoyed a varied and dynamic career in digital media and publishing, pulp and paper, and tourism, where she built a strong reputation for strategic leadership.

Leith Blachford Communications & Marketing Director

University of British Columbia

Leith Blachford is currently at UBC, leading an intrepid creative team that is helping to redefine what it means to live, study and play on a large university campus. Before moving to Vancouver, Leith led marketing and communications for Ryerson University’s Digital Media Zone, Canada’s top university business incubator. Leith ran her own design and communications firm in Toronto for a decade with clients including The Royal Ontario Museum, Outward Bound and The National Ballet of Canada. She’s also worked in digital marketing for Butterfield & Robinson, a luxury active travel company, and The Royal Conservatory of Music.



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Event Details

Date: October 24th, 2017

Time: 11:30am - 1:15pm

Place: The Vancouver Club, 915 W. Hastings St.

Type: Panel Discussion

Reminder: The Vancouver Club maintains a dress code and mobile phone usage policy.

Dress Code: Business or Smart Casual attire.

Cell Phone Silence Policy: Use of cell phones, tablets and laptops are restricted to the designated event room or private phone booth area of the club. However, you may use your devices for social media purposes.