Turn Up the Volume on Podcasts: How to Build Creative Courage in the Digital Audio Space

March 8th, 2022


Turn Up the Volume on Podcasts: How to Build Creative Courage in the Digital Audio Space

The podcast space has so much potential for brands willing to flex some creative courage. Before making the leap into the podcast pool, what should you know?

This Thought Leadership Event will unveil insights on the exciting podcast opportunity, and what elements can set brands up for the most success.

Spend an hour with industry leaders from JAR Audio as they demystify audio storytelling and share with you how to structure a podcast, develop your story to build trust and authenticity, and grow your audience.

Don’t miss this chance to learn more about how your brand can step more fully into this medium’s true potential.







Chief Creative Officer
JAR Audio

Jen is an audio producer and radio host with nearly 20 years of experience writing plays, newspaper articles, radio scripts, and new media documentaries. She has created award-winning content for CBC Radio and The National Film Board of Canada’s Digital Studio.

An enthusiast for alternative storytelling, Jen has written and voiced dozens of audio documentaries. Among them is her 2016 production for the CBC podcast Ideas, The Dream of Brother XII. It takes listeners on an captivating journey into the strange life of a cult leader who lived near Nanaimo, BC early in the twentieth century.

She’s gotten her hands dirty with a number of award-winning digital interactive projects including Bear 71 (NFB Digital Studio), Seven Digital Deadly Sins (The Guardian), Hyperlocal (CBC), Life on Hold (Al Jazeera), and The Last Hunt (NFB).

She takes great joy in passing her experience forward as a teacher of Creative Writing for New Media and Podcasting at UBC.



JAR Audio

Roger is a lateral thinker, problem solver, strategist and finder of new ways. He believes in the power of the happy customer and spent years managing client relationships and building brands for world-famous agencies like DDB and Cossette.

Throughout his career, he’s found himself working with a number of industry giants, including (but certainly not limited to) Netflix, Expedia, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons Plus and Vancouver’s own lululemon.

On top of all of this, he followed his passions to become a Board Member for TEDxVancouver and has recently become an expert-level toddler wrangler through the magic of parenthood. When he’s not at work, he likes to golf, read and—no surprises here—binge the occasional podcast.






Event Details

Date: March 8th, 2022

Time: 9:00 am - 10:00 am

Place: Zoom

Type: Speaker Presentation with Q&A to follow

Early Bird Tickets. Buy Before Feb 28th.

Members – $30, regular price $35

Non-Members – $40, regular price $45

Collegiate –  $25, regular price $30

Students –  $25, regular price $30