Harnessing Brand Power for Good

March 11th, 2021

Harness Brand Power for Good


Do you want to learn how to build a purpose-driven brand?


Join Joanne Turner, Brand Strategist, for a half-day interactive online workshop for marketing professionals in the corporate, nonprofit and government sectors, who don’t just want to say something, but actually do something for good.

This workshop will reference key success factors from case studies from around the world that demonstrate how to authentically build a purpose-driven brand by getting noticed, turning empathy into real action and driving bottom-line results.

At the end of this workshop, participants can expect to have tools to apply to their own brands, that go beyond simply writing a nice mission statement. They will have concrete, strategic action tips on how to increase engagement, competitive advantage and social and/or environmental impact – all at the same time.




About the Speaker

Joanne Turner

Joanne Turner

Principal/Senior Brand Strategist


Joanne is a brand strategist who helps organizations drive bottom-line results while making positive social and environmental impacts.

For almost two decades, Joanne led strategic planning at award-winning agencies in Toronto, Vancouver and Sydney, Australia. She had the privilege of working with some of the best marketers in the world including Bayer, Coca-Cola, General Mills, Heinz, Nestle, SC Johnson and Toyota, to name a few.

In 2008, Joanne started her own Vancouver-based consultancy to apply her big brand skills to local BC nonprofits, corporate and government organizations that are striving to achieve both purpose and profit goals. Joanne is also an Adjunct Professor at the UBC Sauder School of Business and teaches undergraduate and graduate-level courses in ‘Building Brands With Purpose’.


Event Details

Date: March 11th, 2021

Time: 9:00 am - 12:30 pm

Place: Online (Zoom)

Type: Virtual Workshop


Early Bird (until Feb 18, 2021)
Members $79
Non-Members $89
Collegiate $49
Students $49

Regular Registration:

Members $89
Non-Members $99
Collegiate $59
Students $59

Refund Policy: Refund available up to March 5, 2021