The Changing Role of The Marketer

December 6th, 2017



Our December 6th Thought Leadership Luncheon is focused on the rapidly-changing expectations, skill sets and evolving job description of today’s marketer.  Whether you’re in a leadership position or at the start of your career, it’s a conversation that will have a direct impact on you…and your chosen profession.

As new technologies become available, and new competitors enter the market, the role of Marketer is dramatically shifting. As clients demand better personalization, predictive analytics, smarter products and more data-driven campaigns, what does this mean for marketing leaders?

For mid-career marketers, what skills and knowledge will be required as the role of Marketer changes to meet these demands and new styles of work?

For senior marketers, how will you need to adjust to lead new types of teams with new skills, and not get left behind?

Our presentation and panel discussion will be focused on what ways the industry in Vancouver is changing, and what it will take to stay ahead of the curve.

Given the highly topical and thought-provoking nature of this Thought Leadership Luncheon, it’s one that will, most likely, sell out–just like our most recent event. So don’t miss out…and be sure to register soon…and take advantage of the early-bird savings — which end November 26th.  





  • What new skillsets are companies looking for in hiring new marketing roles.
  • How can marketers stand out as the roles and responsibilities change to meet the demands of new technologies.
  • What do Senior Marketing leaders need to know to manage changing marketing teams.







Crystal Henrickson
Career & Leadership Coach
Talent Collective


Merging experiences in community engagement, experiential and social marketing with team and culture building, I have had the opportunity to play key hiring roles in companies such as Yelp, and played a strategic role in over 30 startups across marketing, community and people operations.As co-founder of Talent Collective and a certified Co-Active Coach and digital career consultant, I spend my days supporting new leaders to create engaged workplaces, and help to bridge the gap between professionals and employers.

Twitter | LinkedIn



Cameron Uganec
VP Marketing &



Cameron is the VP, Marketing & Communications at Bench; a global leader in online bookkeeping services. He is focused on building Bench’s brand through a customer-centric approach, leading communications, content, inbound and customer marketing. He has more than 20 years of marketing & digital media experience building effective teams that yield hyper revenue growth. Previously, he worked for Hootsuite, helping the company scale from the early stages to a valuation of more than $1 billion. He has also led global projects for Intrawest, Four Seasons, General Motors and Microsoft.

Twitter | LinkedIn


Michelle Harrison
Marketing Manager
TELUS Digital


Michelle is a lean and agile transformation leader at TELUS. Over the past 10 years, Michelle has focused on helping organizations improve team collaboration and problem solving capabilities, leading digital, information technology and customer experience teams to deliver innovative customer focused products and experiences.



Lisa McCann
Lead Digital Marketing Instructor
RED Academy


Lisa is the Lead Digital Marketing Instructor at RED Academy; a design and technology school focused on redefining education. With a passion for entrepreneurial spirit, the digital world and a great brand story, Lisa can be found teaching, training, building community and supporting new school expansions. Her specialties include digital strategy, inbound marketing, automation and analytics.







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Event Details

Date: December 6th, 2017

Time: 11:30am - 1:00pm

Place: The Vancouver Club, 915 W. Hastings St.

Type: Luncheon featuring Panel Discussion

Reminder: The Vancouver Club maintains a dress code and mobile phone usage policy.

Dress Code: Business or Smart Casual attire.

Cell Phone Silence Policy: Use of cell phones, tablets and laptops are restricted to the designated event room or private phone booth area of the club. However, you may use your devices for social media purposes.