Brand Experiences That Change People’s Lives

May 23rd, 2018


As technology has evolved, so has the ability for marketers to impact people’s lives. As a result today’s marketing strategists should strive to move past focusing on advertising and shift towards crafting exceptional experiences that empower consumers.

Our four presenters will highlight the opportunity brands have to redefine their relationship with consumers across all touchpoints thanks to innovations in tactics, technology, and analytics.








Sally Parrott
Vice President of Marketing


Sally Parrott is the Vice President of Marketing at Aritzia, an innovative design house and fashion boutique. Sally began her career in Beauty Care at Proctor and Gamble where she worked in Brand Management on global brands like Olay. She began with Aritzia in 2004, and after almost 8 years of building the Aritzia brand into to what it is today, Sally left to go out on her own as an Independent Brand Strategist where she worked primarily with new, high growth and developing brands. After 4 successful years as an independent, Sally returned to Aritzia this past October. She went from being a marketing team of 1 back at Aritzia in 2004, to now leading a team of 60 amazingly talented individuals!


Steve Rio
Founder & CEO


Steve is a 15-year veteran in design, brand strategy and technology. As Founder and CEO of Briteweb, a social impact consultancy focused on strategy, design and digital, his focus is on building the world’s most flexible, engaged and efficient company, bringing together the best talent from all over the world. Since day one, purpose, values and culture have been foundational to his leadership approach. This has created a vibrant team culture that is deeply committed to one another and to the causes Briteweb supports through it’s work. Steve consults with impact leaders to reimagine their organizational strategies, systems, and company cultures in order to effectively scale at the rate of technology and compete in today’s information economy. He is an expert in exponential organizations, remote and distributed teams, workforce wellness and optimization and loves working at the intersection of impact, culture and technology. Steve splits his time between his small hobby farm on Bowen Island, where he connects with nature and deep work, and his apartment in downtown Brooklyn, where he connects with humanity, culture, and innovation.


Russ Rickey, PhD
Strategy Director
Critical Mass


Russ started thinking and writing about digital experiences in the late-nineties in graduate school. His PhD dissertation was one of the first focused on digital storytelling and performance.

While in graduate school, Russ joined a dot-com to lead their design and marketing team and decided that was the path to follow. Growing along with the digital industry, he has been everything from a copywriter to a group creative director while leading creative marketing teams. Clients he has worked with include AT&T, Clorox, Coca-Cola, Disney, ESPN, Infiniti, Kraft Foods, MTV, Nissan, SAP, Sony, and the United Way.

Russ currently is a Strategy Director for the global digital experience agency Critical Mass. He also regularly writes on digital marketing and continues to return to universities to share his experience with students.


Ryan Opina
Vice President Strategy
Engine Digital


Ryan is the Vice President of Strategy at Engine Digital and has spent the last 16 years working across physical and digital product design. A frequent speaker on the intersection of design and business strategy, he is continuously looking for new ways to apply unconventional approaches to interaction, function and content in order to influence businesses that are integrating digital in completely new ways.



Arpy Dragffy
Founder, Director of Strategy
PH1 Research


For nearly two decades Arpy has been working with startups and corporations creating strategies to innovate their customer experiences. His strategies have validated and launched startups, expanded corporations to new markets, redefined how social impact organizations engage, and consulted teams on how to disrupt their industries. He’s worked with Hootsuite, Sage Software, Red Bull, Blueprint, KidSafe, and Bodog.

Since founding PH1 Research in 2015 he’s led a team of qualitative researchers and UX strategists with a hybrid design thinking and lean startup methodology that enables organizations to better understand & predict how consumers are changing.






Event Details

Date: May 23rd, 2018

Time: 5:00 pm - 8:00 pm

Place: The Vancouver Club, 915 W. Hastings St.

Type: Panel Discussion

Reminder: The Vancouver Club maintains a dress code and mobile phone usage policy.

Dress Code: Business or Smart Casual attire.

Cell Phone Silence Policy: Use of cell phones, tablets and laptops are restricted to the designated event room or private phone booth area of the club. However, you may use your devices for social media purposes.