The Annual Agency Panel: Marketing INsights & OUTlooks For 2019

January 30th, 2019



Join us on the morning of Wednesday, January 30th, 2019 for an insightful glimpse into the future of marketing – during our annual Marketing Agency Panel: INsights & OUTlooks For 2019.

With the heightened levels of consumer demands & expectations along with the continued shift in requirements & perspectives on the part of today’s brands, the marketing arena is continuing to experience unprecedented change. Whether it’s the emergence of more niche oriented service-providers, the explosive growth of on-demand marketing technologies, or the infusion of data into near-every strategic decision, to name a few, there are so many options now available to today’s marketer.  And this is precisely what we will be addressing during the INsights & OUTlooks For 2019 panel discussion – featuring leading agencies from within BC AND from outside of our borders.

In addition to each agency panelist sharing a brief, yet informative, overview on the specific area that they feel is the future of marketing, they will collectively discuss the areas to watch and the strategies to incorporate in 2019, and beyond.

This year’s line-up will include one of the most diverse panels yet–including Strategy Magazine’s Agency Of The Year: Cossette Communications.

Don’t miss out on your opportunity to hear what our panel of highly regarded industry leaders have to share; book your space today. Though the Early Bird savings are, technically, available until the 20th of January, last year’s event was a SELL OUT.

Take advantage of the early-bird savings — which end at midnight Monday January 14th, 2019.


Our ‘Marketing INsights & OUTlooks 2019′  Thought Leaders

We are pleased to introduce you to the participants of our January 30th Thought Leadership event. Collectively, our panel of agency & industry leaders represent a vastly diverse array of marketing perspective–from both larger marketing firms and niche agencies within the province and out of market.



Insights West

Steve Mossop
Insights West


Steve Mossop is President of Insights West, a progressive, full-service marketing research company. He is also a frequent public speaker and on-air guest throughout British Columbia.

Steve’s accomplishments include launching Insights West to be the fastest-growing BC market research company in the past four years, winning BCAMA’s 2001 Marketer of the Year Award, and winning Business in Vancouver’s “Top 40 Under 40” award in 2006.



Patty Jones

Patty Jones
DDB Vancouver

Patty joined the Advertising and Communications world back in 1992 with Cossette Communications in Toronto. She cut her teeth working with Scotiabank and McDonald’s, but 5 years later, the lure of the west coast brought her to Vancouver. After 3 more years with Cossette working in telco and software, Patty made the move over to DDB, and has been there ever since.

Over the last 19 years, Patty as taken her skills as a great listener, a strategist, a mentor and collaborator; an organizer, facilitator and partner, and risen through the ranks to now lead the Vancouver office of DDB. With experience across tourism, CPG, government, food & beverage, entertainment and more, Patty has seen it all.

Today, Patty is responsible for leading her team in delivering excellence to all DDB clients in the form of bottom line business growth, as well as innovating and evolving the DDB Vancouver operations to keep pace with today’s ever changing consumer landscape.


Ryan Gill

Ryan Gill
Communo (Calgary)

Ryan Gill is the CEO of Communo, a curated, membership-based community of carefully vetted marketing and creative professionals. He is also the co-founder and past president of Cult Collective, an international engagement agency, and co-founder of The Gathering, a world-class summit that brings together some of the top CMOs, biggest brands and 1,000 delegates.  He got his start in digital marketing and his first company, Suitcase Interactive, was a consistent best digital agency award winner. Ryan is a thought leader on the sharing economy and was a featured speaker at the 2018 SXSW conference and at Creative Mornings Vancouver. His tenacity and forward thinking also led him, personally, to being awarded a coveted place on the auspicious 30 under 30 list.


Roger Nairn

Roger Nairn
Director of Client Services




Roger has recently joined the Cossette team as Director of Client Services and, with a number of new business wins already under his belt, he couldn’t be happier.

As Director of Client Services, Roger is a lateral thinker, team unifier, strategist, new business builder and dogged discoverer of new solutions. Over his career he has managed relationships with Walmart, Tourism Yukon, Jetlines, Curling Canada, Netflix, BCLC, Investors Group, UBC, Four Seasons, BCIT, BC Egg Marketing Board, Province of British Columbia, and SFU.



Event Details

Date: January 30th, 2019

Time: 7:00 am - 9:00 am

Place: Vancouver Club

Type: Panel Discussion

7am – 7:30am: Registration + Breakfast
7:30am – 9am: Presentations, Panel, Q&A

Reminder: The Vancouver Club maintains a dress code and mobile phone usage policy.

Dress Code: Business or Smart Casual attire.

Cell Phone Silence Policy: Use of cell phones, tablets and laptops are restricted to the designated event room or private phone booth area of the club. However, you may use your devices for social media purposes.