2021 Annual Agency Panel

February 5th, 2021


Thought Leadership | Agency Insights | Community


BCAMA’s renowned Thought Leadership Series Annual Agency Panel is back again this year, connecting diverse thought leaders to discuss relevant marketing trends and insights. We are thrilled to host this year’s panel in a virtual setting with some of BC’s most influential and creative thinkers.

We’ll tackle topics ranging from:

  • Data foundations
  • The great acceleration of digital
  • The marriage of creativity and data

giving marketing leaders a new perspective on how to look at customer data and brand opportunities with a rejuvenated lens.

As the digital market becomes increasingly crowded and competitive, brands are being forced to engage with consumers mostly online. Learn from our panelists

  • How to effectively position your brand to capture and activate on data, and
  • Craft meaningful creative to support your offensive and defensive digital strategy in 2021 and beyond.

Get your ticket today and join us in what will be a candid and diverse conversation on how communities of marketers can come together to create impactful customer experiences from tangible trends and insights.


Book your ticket today before they sell out!



Our 2021 Annual Agency Panel Thought Leaders

We’re excited to introduce our panelists:





Darren Yada
Managing Partner, Strategy

Darren Yada is a Managing Partner and Head of Strategy in Rethink Canada’s Vancouver office. He leads a growing team of strategists, analysts and amplification experts fuelled by a desire to help brands challenge the status quo. This passion began while leading digital strategy at the Nettwerk Music Group where he had a front row seat to the transformation of an entire industry caused by digital disruption. While at Nettwerk, Darren also helped start up YYOGA, serving as the first and only employee for their first year of operations.



Louise Simkin

Partner and VP Consulting

Louise Simkin is a Partner and the VP of Consulting at Noise Digital, a performance marketing and media company that delivers data-driven marketing for a variety of leading BC, National and Global brands. Originally starting her career in her home country of New Zealand, Louise has designed data strategies for industry leading brands such as Air New Zealand, Vodafone and Westpac Bank. Today, she applies her strategic thinking to some of BC’s most loved brands including Destination BC, BC Hydro, London Drugs, UBC Sauder and A&W Canada.



Charlie Grinnell

Managing Partner

Charlie Grinnell is the CEO of RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to hard questions and informs faster and more reliable strategic decision making. Before RightMetric, he spent time working in digital marketing at Red Bull, Aritzia, Arc’teryx and Invoke. Charlie regularly speaks publicly about the topic of marketing strategy and was named 30 Under 30 by BC Business Magazine in 2019.


Mooren (Mo) Bofill

Partner and Creative
Director, Design

Mooren (Mo) Bofill is the newest Partner and Creative Director, Design at 123w – one of Canada’s leading agencies. In her new role, she will help expand their offering across Canada and continue to help build agency thought-leadership through the lens of Design. With over a decade of experience, Mo has helped transform some of Canada’s most iconic brands from the ground up: Bell, President’s Choice, Loblaws, Sleep Country, Winners, Shoppers, and Koodo to name a few. She has also helped global brands like KFC, Coca-Cola, Corona, Audi, Subaru, and Mitsubishi become relevant brands to Canadians.


Robyn Smith

VP, General Manager

Robyn Smith is a VP, General Manager at Canada’s largest fully-integrated creative agency Cossette, where she oversees the agency’s Vancouver office. Since joining Cossette in 2013, Robyn has applied her extensive knowledge and deep expertise in branding, communications, digital and 1:1 to some of the agency’s largest clients including McDonald’s Canada, Tourism Yukon, Destination Canada, TELUS and Coast Capital Savings. Originally from rural BC, Robyn is a member of the BCIT Marketing Management Program Advisory Committee and currently sits on the board of Ronald McDonald House BC and Yukon.



Gordon Cairns

Gordon Cairns 
Manager, Performance Marketing


Gordon has over 15 years of experience leading the growth of digital sales channels both at British Telecom in the UK and at TELUS here in Canada. Gordon started out in digital leading teams at British Telecom as they automated and optimized eCommerce capabilities and grew their digital channel to over a third of sales. Moving to Canada in 2013, Gordon joined TELUS to continue his mission to create simple and engaging digital experiences for TELUS customers. Now leading the performance marketing team for TELUS Home Solutions and TELUS Health, Gordon’s team are at the heart of TELUS’ digital transformation, focused on delivering sales growth and increasing return on advertising spend.







Langara School of Management




Event Details

Date: February 5th, 2021

Time: 1:00 pm - 2:30 pm

Place: Zoom

Type: Panel Discussion


Members – $20

Non-Members – $30

Collegiate –  $15

Students – $15

Buy a ticket before January 27th, and get an extra ticket FREE for a friend or colleague!