DEI LEARNING PATHWAY
Building Inclusive Leadership
The BCAMA is pleased to provide access to a curated set of resources, training and programming designed to help members advance their individual and organizational literacy around diversity, equity, inclusion, Indigenous reconciliation and social justice.
The BCAMA’s Policy Commitment # 3 (Building Inclusive Leadership Capacity) focuses on building the capacity of our members to become more effective, inclusive marketers and leaders.
LEARNING FRAMEWORK
Building Inclusive Teams and Capacities
Becoming effective advocates for diversity and inclusion externally, begins with building authentically diverse and inclusive teams internally and throughout an organization’s own operations. These training help members develop internal capacities to become more inclusive marketing professionals.
- Discover the business benefits of diversity, equity, and inclusion
- Understand the many aspects of diversity and identity
- Identify the difference between diversity and inclusion
- Address unconscious bias and mitigate its influence
- Recognize microaggressions and prevent their harmful effects
- Incorporate best practices for inclusive language
- Understand how to market to diverse consumers
- Discover the latest insights on diversity, equity and inclusion
- Understand how and why unconscious bias develops
- Identify types of and examples of unconscious bias
- Explore your own unconscious bias
- Develop ways to manage unconscious bias
- Learn to identify and understand microaggressions
- Discover the latest insights on diversity, equity and inclusion
- Learn why inclusive language is important
- Understand how language can improve employees’ wellbeing
- Recognize the business advantages of inclusive language
- Identify language habits that impact your leadership
- Target words and phrases to avoid and their more inclusive replacements
- Incorporate other best practices for inclusive language
- Discover the latest insights on diversity, equity and inclusion
- Understand how microaggressions can poison workplace culture
- Explore unconscious bias and how it can lead to microaggressions
- Review common microaggression examples and why they are harmful
- Identify ways to eliminate microaggressions
- Practice how you can respond to microaggressions
- Understand the various types of empathy
- Discover the power of radical empathy
- Uncover practical tips on how to practice empathy in day to day workplace occurrences
- Understand the outcomes of leading with empathy
- Understand how to create psychological safety
- Explore ways to boost trust and collaboration within your team
- Learn why inclusive language is important
- Understand how language can improve employees’ wellbeing
- Discover practical ways to mitigate bias
- Create inclusive practices for a variety of feedback session
- Foster impactful and productive conversations
- Empower inclusive thinking and inclusive workplace communication across diverse teams
- Decipher the nuances between “calling in” vs. “calling out”
- Navigate through DEI resistance and fear
- Master the art of impactful apologies when missteps occur
- Discover how accent bias can disrupt communication in the workplace
- Acquire a methodology to understand unfamiliar accents
- Explore unconscious bias and learn how to avoid making snap judgements
- Practice ways to adjust your speech so you are better understood
- Identify words and phrases to avoid
- Incorporate best practices for inclusive language
Building More Inclusive Marketing Strategies and Campaigns
Marketing professionals are in a unique position to promote diversity and inclusion due to their ability to engage with mass audiences and raise awareness on diversity and inclusion topics. These training help members develop more inclusive marketing strategies, campaigns, and communications.
- Understand how DEI is transforming marketing
- Unleash the power of an inclusive marketing strategy
- Create an authentic DEI brand framework
- Understand why inclusive marketing campaigns are essential in brand storytelling
- Forge deeper connections with your audience by aligning your brand with values that matter
- Create an inclusive workplace culture that resonates externally, making your brand an employer of choice
- A deep dive into DEI principles and foundations
- Investigating how inclusive language and unconscious bias factor into marketing
- An overview of inclusive marketing, including case studies of wins and missteps
- How to create and implement an inclusive marketing strategy that builds an inclusive culture internally and for all stakeholders
- How to craft campaigns that speak to a diverse audience authentically and build brand authenticity
- Learn to distinguish between cultural appropriation, cultural assimilation, and cultural appreciation
- Identify examples of cultural appropriation vs. authentic appreciation
- Analyze the personal, institutional, and cultural manifestations of racism, and how they relate to cultural appropriation
- Chart a course toward a future where actions speak louder than words—where future actions are respectful and anti-racist
PARTNERS
The DEI library is a member-only benefit offered through
the American Marketing Association’s Partnership with The Diversity Movement.