Content Marketing vs. Advertising – Two Delivery Vehicles?

December 4, 2013

If Content Marketing and Advertising are two competing delivery vehicles, are they deliverying the same goods?

yuri-machado-90x90To learn more about the Evening Speaker Series event on Thursday, December 5th, we asked panellists to provide a 140-character summary on what they’re bringing to the discussion.

Yuri Machado,  SVP Integrated Advertising and Strategy at Postmedia Network answers the question: What’s the difference between Content Marketing and Advertising? Is one more effective than the other?

traditional-publicity-vs-content-marketing_w1500[1] (1)3 rules for content marketing compliance:

1. Transparency of intent

2. Conciseness of message

3. Quality of content (inform and/or entertain)

 

 

7 steps to content marketing engagement:

Attract – Inform – Engage – Convert – Amplify – Measure – Iterate

To learn more about the event, follow this link. Ready to register? Click here.