Category: Advertising

Building Instinctive Trust – Part Two

January 16, 2014

By Bruce Nickson In Part Two of BCAMA’s Evening Speaker Series event Advertising vs, Content Marketing, we hear from Yuri Machado, Senior Vice President of Integrated Advertising & Strategy at Postmedia Network Inc. First off, Yuri states, “newspapers create engaging content for readers”. Oh, I thought, “what happened to journalism?” Oh well. What’s the definition of content Read More

Meet Mike Krafczyk from St. Bernadine

January 16, 2014

The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs.  BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will Read More

Meet Chris Staples from Rethink

January 14, 2014

A Preview of the Next Breakfast Speaker Series Event The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs. BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips Read More

Building Instinctive Trust – Part One

January 10, 2014

Content Marketing vs. Advertising by Bruce Nickson This is Part One of the report on the most recent event of BCAMA’s Evening Speaker Series: Content Marketing vs Advertising. Marketers are constantly looking for ways to de-commodify the ordinary. Let’s face it: zillions of dollars are spent trying to brand/differentiate products that are as dull dull Read More

Content Marketing vs. Advertising – Two Delivery Vehicles?

December 4, 2013

If Content Marketing and Advertising are two competing delivery vehicles, are they deliverying the same goods? To learn more about the Evening Speaker Series event on Thursday, December 5th, we asked panellists to provide a 140-character summary on what they’re bringing to the discussion. Yuri Machado,  SVP Integrated Advertising and Strategy at Postmedia Network answers Read More

Content vs. Advertising – This Thursday Evening

December 3, 2013

What best tells the product story: compelling content or “this will get their attention” advertising? To interrupt or not to interrupt? That IS the question. To learn more about the latest Evening Speaker Series event on Thursday, December 5th, we asked panellists to provide a 140-character summary on what they’re bringing to the discussion. Heidi Worthington of Read More

Content Marketing vs. Advertising – The Next Event with BCAMA

December 2, 2013

What best tells the product story: compelling content strategy or “this will get their attention” advertising? To interrupt or not to interrupt? That’s the rub. To learn more about the latest Evening Speaker Series event on Thursday, December 5th, we asked panellists to provide a 140-character summary on what they’re bringing to the discussion. Tom Gierasimczuk, Vice-President, Read More

BCAMA Marketer of the Year – Can Vancity Go To Market?

November 16, 2013

Yes, They Can! By Layla Romero Marketer of the Year, the BCAMA’s most prestigious honour, is awarded annually to recognize a local organization’s superb execution of an integrated marketing campaign. This year, Vancity Savings Credit Union was recognized as the 43rd Marketer of the Year for its iconic Make Good Money campaign. In fact, this Read More

“…there’s still goodness in banking”

October 30, 2013

Vancity wins the BCAMA’s Marketer of the Year Award by Layla Romero “Vancity supports projects that are dedicated to changing lives on a local level.” “I am speechless and have increased my respect for Vancity by 1000%, hearing that you are now certified as a living wage employer.”   “You make such a lasting impact Read More

Defining Moments in Digital Marketing

October 21, 2013

It has become easier for consumers to connect their own activity across multiple devices. Helping them do the same thing in the context of your brand, products and services is still a work in progress. By Ben Watson In this three-part series, Ben Watson, CMO of WhatsNexx and formerly VP Marketing of HootSuite, takes us Read More