Category: User experience

Eye Wars: TV vs Mobile

July 9, 2014

And The Winner Is? By: Emily Marroquin Insights West and iamota’s smartphone study reports that mobile interaction has become the norm in daily life: British Columbians report spending almost equal time with their smartphones weekly (13.7 hours) as they do in front of their television screens (14.2 hours).  Results show 68% of the province’s residents now Read More

Where You Should Be … From Now

May 22, 2014

This Conference is about humanity. And technology. As saavy marketers, you want to see around corners, get glimpse into the future. Attending this conference might just give a bit of help with your struggle to predict the singularity. And, if you want to meet:               Nora Young from CBC Read More

Matt Nelson – Digital Storytelling 101 for Marketers

April 20, 2014

by Bruce Nickson Part 2 of the recap of the March 27th Breakfast Speaker Series event brings you Matthew Nelson, Director of Digital Strategy at DDB Canada/Tribal Worldwide – Vancouver. Matt starts with history, as in: we’ve been telling each other stories for as long as we have communicated with each other. The history of human communication (we Read More

Remarketing – Am I Being Stalked? Extraordinary Digital Thinkers, Part 5

March 12, 2014

By Bruce Nickson This post, which features John Hossack of Cardinal Path, is one of six posts that recap the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers. We all know that marketing is becoming more of a science than since forever. The “I don’t know which 50% of my budget I’m Read More

The Digital Tsunami: Extraordinary Digital Thinkers, Part 3

March 4, 2014

by Bruce Nickson In this, the third instalment of the recap of the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers, Dean Elissat of Engine Digital talks about the digital tsunami heading our way. Dean gave a very good imitation of a person with a severe vacation hangover on his first Read More

Digital Opportunities for 2014: Extraordinary Digital Thinkers, Part 2

March 4, 2014

by Bruce Nickson At the February 20th BCAMA Evening Speaker Series event, Graphically Speaking’s Darrell Hadden, one of The League of Extraordinary Digital Thinkers, was up next… Darrell began on the subject of Digital Marketing Technologist, an idea he didn’t seem too enamoured with, saying: “the difficulty with digital people and engineers is that they want you Read More

Creating Meaning in a “Kardashian” World

February 13, 2014

A sneak preview from Sandy Fleischer, Owner & Managing Partner, Pound & Grain. The vast amount of smartphones and tablets are creating consumers who are more connected, more informed, more demanding, and more distracted than ever before. And today’s consumers want more. Gone are the days of actively absorbing traditional advertising messages. Now they are Read More

John Ounpuu, Extraordinary Digital Thinker

February 12, 2014

A sneak preview from John Ounpuu, VP Strategy at Blast Radius: “Consumer expectations are changing and rising thanks to the increased digitalization of our lives. And these new and rising expectations are created by digital but don’t stop there. Marketers need to either meet them or risk creating more and more disappointment.” At the next BCAMA Read More

Building Instinctive Trust – Part One

January 10, 2014

Content Marketing vs. Advertising by Bruce Nickson This is Part One of the report on the most recent event of BCAMA’s Evening Speaker Series: Content Marketing vs Advertising. Marketers are constantly looking for ways to de-commodify the ordinary. Let’s face it: zillions of dollars are spent trying to brand/differentiate products that are as dull dull Read More

The Momentum of Moments

November 13, 2013

by Ben Watson Tools matter. In the final instalment in this three-part series, Ben Watson, CMO of WhatsNexx and former VP Marketing of HootSuite explores some tools that promote shared understanding and shape explicit requirements for improvements to customer experience. Scott Brinker postulates that the rise of a marketing technologist role serves a purpose to Read More
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