Category: Uncategorised
Demographics are not the default: Try looking at psychographics instead
August 30, 2021
Demographics are common population categories often used by marketers to talk about their target markets or plan campaigns. These categories include factors like age, generation, gender, ethnicity, income and education. The term itself has Greek origins and dates back to the late 16th century when census collectors and hospitals used it to track mortality rates. Read MoreMindful Marketing Retreats, Here In BC
August 26, 2021
What’s better than being part of a killer marketing strategy session where you plan out your goals and roadmap for the year ahead? Local brand marketing strategist and yoga instructor, Annabelle King is about to launch Mindful Marketing Retreats just a short hop, skip and jump away from Vancouver, on the idyllic Bowen Island. Read MoreLevel Up Mentorship Program
July 6, 2021
BCAMA’s new mentorship program, Level Up, has literally been changing lives. The program was conceived as a way to develop more of the best kinds of leaders, leaders who care about people. Now that our first cohort is coming to a close, we sat down with one mentor-mentee pair to ask them about their experience. Read More‘Ask The Expert’ Networking Session @ re(VISION) 2021
April 10, 2021
Miss going to live events and connecting with other marketers? So do we, that’s why we’re offering our “Ask the Expert” networking session. This session will provide a platform for attendees to connect with industry leaders for advice, resources, tips and to help build connections. Grab your tickets if you haven’t already to take advantage Read More6 Most Important Marketing Tips for New Entrepreneurs During the Pandemic
March 13, 2021
The last 12 months certainly disrupted the peace all around the globe. This is the dawn of a new wave of entrepreneurs, and history tells us that during adversity, many wonderful stories emerge. Read MoreTop Sites for Marketing Job Hunting
January 11, 2021
The new year has arrived and, for most of us, we might be looking to make certain significant changes in our lives. We’re here to make your job search much easier with this convenient list of the best places to look for marketing roles. Read More9 Brilliant Modern Holiday Marketing Campaigns Worth A Look
December 14, 2020
T’is the season to get your marketing creative juices flowing, with just a little bit of inspiration from the trailblazing efforts of others. Read on for 9 brilliant holiday marketing campaigns. Read More5 Digital Marketing Tactics For Canadian Small Businesses
May 14, 2020
To combat the current tough market, many businesses are attempting different marketing tactics to maximize their sales. Here are 5 digital marketing tactics that some small businesses are gaining positive results from. Read More5 Free Online Marketing Courses to Build New Skills
May 3, 2020
Have you had way too much time on your hands lately? Maybe you’re a new grad marketer on the job search like me. Maybe you have been furloughed or laid off. Maybe you are working from home but feel stagnant. The times we are experiencing now are unlike anything we have seen, and it’s okay Read MoreBCAMA’s 2019 Association Research Survey
November 24, 2019
The BCAMA is committed to developing and nurturing the BC Marketing Community. We'd love to hear from marketers across the province. Take the 2019 survey! Read More