Category: Uncategorised
Challenges with Marketing Measurement and Metrics
December 10, 2022
It’s not surprising that there are many challenges with measurement and metrics, especially when trying to navigate inclusive market research in the space. Read More8 Principles for Applying Authentically Inclusive Marketing
December 10, 2022
In recent years, what many brands, media, and marketing professionals have realized is this: Consumers are looking for – and expecting – diverse, socially responsible, and inclusive marketing. Read MoreFernando Machado
July 22, 2022
Modern marketers are faced with a complex business landscape. They have many different products, industries, personas, and geographic locations to consider. And, unfortunately, it’s rare that a single piece of messaging appeals equally to all audiences. Read More8 Components of Effective Messaging
July 15, 2022
Modern marketers are faced with a complex business landscape. They have many different products, industries, personas, and geographic locations to consider. And, unfortunately, it’s rare that a single piece of messaging appeals equally to all audiences. Read MoreUse Storytelling to Transform Your Marketing Messages
May 15, 2022
The best marketers are great storytellers. They don’t bore their audience with long lists of features and benefits. Instead, they craft compelling narratives that spark curiosity and elicit an emotional reaction. Place your prospects and customers at the centre of your storytelling and show them how you can help them reach their “happily ever after.” Read More6 Tips for Improving Your Marketing Interviews
March 30, 2022
The ability to conduct an effective interview is underappreciated in marketing. That’s a shame because interviews form the foundation of so many marketing activities. After all, marketers interview people all the time... Read More5 Best Digital Marketing Certificates in 2022
December 4, 2021
In the world digital marketing, certificates and recommendations are still valuable at every turn of your career. They are written proof of eligibility and your commitment to your field of work. Read MoreDemographics are not the default: Try looking at psychographics instead
August 30, 2021
Demographics are common population categories often used by marketers to talk about their target markets or plan campaigns. These categories include factors like age, generation, gender, ethnicity, income and education. The term itself has Greek origins and dates back to the late 16th century when census collectors and hospitals used it to track mortality rates. Read MoreMindful Marketing Retreats, Here In BC
August 26, 2021
What’s better than being part of a killer marketing strategy session where you plan out your goals and roadmap for the year ahead? Local brand marketing strategist and yoga instructor, Annabelle King is about to launch Mindful Marketing Retreats just a short hop, skip and jump away from Vancouver, on the idyllic Bowen Island. Read MoreLevel Up Mentorship Program
July 6, 2021
BCAMA’s new mentorship program, Level Up, has literally been changing lives. The program was conceived as a way to develop more of the best kinds of leaders, leaders who care about people. Now that our first cohort is coming to a close, we sat down with one mentor-mentee pair to ask them about their experience. Read More