Category: Uncategorised

Thought Leadership Event Next Week

November 8, 2016

Join us, and other forward-thinking marketers, on Thursday November 17th to fully understand the ins and outs of Omni-Channel—one of the most talked about and least understood aspects in marketing today.  Omni-Channel is defined as a multi-channel sales approach that provides the customer with a true continuity of experience. Whether shopping online from a desktop, Read More

B2C Digital Marketing Tips – What you need to know for 2016

March 4, 2016

In this follow up to the B2B trends for 2016 the Graphically Speaking digital marketing team has provided top ten highlights of current digital marketing trends for the B2C market. There are similarities, of course, but B2C marketing definitely requires a unique focus on consumer needs. Search Engine Marketing Social Media Reputation Management Gamification of Read More

Playing is Believing, Nintendo Canada

March 1, 2016

By Tanya Colledge On an annual basis, the BCAMA honours BC organizations who have demonstrated excellence and creativity in their annual marketing efforts. In 2015, in addition to honouring the BCAMA Marketer of the Year, three Marketing Excellence Awards were added to the lineup: Marketing on a Shoestring, Community Engagement or Not-for-Profit Marketing, and Public Read More

How Tourism Victoria Enhanced the Public’s Perception of BC’s Capital

September 22, 2014

How do you change what people see in your brand? With the 2008 recession drastically reducing visits to the area, Tourism Victoria knew they needed to make a change. With the help of feedback from travel media and lifestyle journalists, as well as a consumer-centric brand study, they compiled a tremendous amount of qualitative research Read More

Stay Ahead of the Game – October 3 Breakfast Speaker Series

September 27, 2013

 Have the constant changes in today’s marketing industry forced your organization to reassess your overall marketing strategies, as well as how the senior marketer’s role is evolving and impacting marketers at all levels? In order to adapt to big data, digital media, the land of social, paid, owned, and earned media, and so on, the Read More

From Outlier to Fan …The Canucks Experience

July 5, 2013

It’s all about the Halo. Experiential Marketing Lesson Number 3 By Bruce Nickson This is the third in BCAMA’s Experiential Marketing Event held on June 18th. Amplifying your Experience thru Social Media: Kevin Kinghorn, Director, Website & New Media – Canucks Sports & Entertainment 100 rabid fans are better than 1,000 “viewers”, meaning it’s about the Read More

Big Data Next Wednesday!

April 12, 2013

by Sharon McInnis Please join BCAMA at the Coast Coal Harbour Hotel from 7 am–9 am this coming Wednesday (April 17th) for our upcoming Breakfast Speakers Series about Big Data. You’ll learn how you can bring data to life in your organization and maximize your business decisions while improving your customer experience and using the latest Read More

BCITMA wins again!

April 3, 2013

 by Sharon McInnis We’re proud to announce that the BCIT Marketing Association (BCITMA) – a collegiate chapter of the American Marketing Association and the longest standing, not-for-profit student club at BCIT – has won the case competition at this year’s American Marketing Association’s International Collegiate Conference (AMAICC) for an unprecdented second year in a row! The case competition Read More

Small Business, Big Thinking: Converting “Likes” and “Shares”

February 6, 2013

by Jason Hari So, your small business has a page on Facebook, Twitter, LinkedIn, Pinterest and Google+. Great! You know how you want to deliver your social media marketing efforts. Now you just have to create messaging that works for both your audience, and for the platform. Successful social networking = Plenty of “liking” and Read More

BCAMA Annual General Meeting Recap

July 17, 2012

By Kristen Olsen What happens when you put over 50 attendees in The Charles Bar, supply them with a drink and appetizers, then give a presentation highlighting the year’s accomplishments? You get a room buzzing with conversation and laughter from enthusiastic marketers – the world’s most natural networkers – for over two hours. The Annual Read More

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