Category: Uncategorised

Five Design Tools for the Non-Designer Marketer

August 30, 2018

Whether you are a recently graduated marketer or a well-seasoned marketing director, there are some essential design tools that every non-designing marketer should have on hand to mock-up an idea, manipulate a photograph, or create an image. You might need to design occasionally in your position or to do some quick edits, or you might Read More

Are you the Passenger or the Driver: Who Controls a Brand

August 15, 2018

Who is in the driver’s seat? Have you ever thought about who really controls a brand, its conception, production, sales, expansion, imagery, etc. A brand’s product or service has a life cycle that is divided into four stages: introduction, growth, maturity and decline. So who controls these stages? Is it the company, the brand manager, Read More

Putting Customers at the Centre of your Brand Story: Interview with Russ Rickey (Strategy Director, Critical Mass)

May 2, 2018

While we may rarely buy them any more, magazines have been the iconic form of marketing. Their beautiful full spread ads and enticing advertorials presented brands as must-haves. And the banners excited us about new products. Marketing has long been about brands telling consumers what they should expect from them, only now the medium has Read More

2017 Canadian Social Media Insights

March 21, 2018

Insights West’s Canadian Social Media Monitor highlights key trends in the social media landscape for Canadian marketers. This year’s study aims to uncover trends in: • USAGE – Consumer usage of social media channels. • MOMENTUM – Which social media platforms are gaining in use and which ones are losing ground. • DEMOGRAPHICS – Subgroup differences Read More

Thought Leadership Event Next Week

November 8, 2016

Join us, and other forward-thinking marketers, on Thursday November 17th to fully understand the ins and outs of Omni-Channel—one of the most talked about and least understood aspects in marketing today.  Omni-Channel is defined as a multi-channel sales approach that provides the customer with a true continuity of experience. Whether shopping online from a desktop, Read More

B2C Digital Marketing Tips – What you need to know for 2016

March 4, 2016

In this follow up to the B2B trends for 2016 the Graphically Speaking digital marketing team has provided top ten highlights of current digital marketing trends for the B2C market. There are similarities, of course, but B2C marketing definitely requires a unique focus on consumer needs. Search Engine Marketing Social Media Reputation Management Gamification of Read More

Playing is Believing, Nintendo Canada

March 1, 2016

By Tanya Colledge On an annual basis, the BCAMA honours BC organizations who have demonstrated excellence and creativity in their annual marketing efforts. In 2015, in addition to honouring the BCAMA Marketer of the Year, three Marketing Excellence Awards were added to the lineup: Marketing on a Shoestring, Community Engagement or Not-for-Profit Marketing, and Public Read More

How Tourism Victoria Enhanced the Public’s Perception of BC’s Capital

September 22, 2014

How do you change what people see in your brand? With the 2008 recession drastically reducing visits to the area, Tourism Victoria knew they needed to make a change. With the help of feedback from travel media and lifestyle journalists, as well as a consumer-centric brand study, they compiled a tremendous amount of qualitative research Read More

Stay Ahead of the Game – October 3 Breakfast Speaker Series

September 27, 2013

 Have the constant changes in today’s marketing industry forced your organization to reassess your overall marketing strategies, as well as how the senior marketer’s role is evolving and impacting marketers at all levels? In order to adapt to big data, digital media, the land of social, paid, owned, and earned media, and so on, the Read More

From Outlier to Fan …The Canucks Experience

July 5, 2013

It’s all about the Halo. Experiential Marketing Lesson Number 3 By Bruce Nickson This is the third in BCAMA’s Experiential Marketing Event held on June 18th. Amplifying your Experience thru Social Media: Kevin Kinghorn, Director, Website & New Media – Canucks Sports & Entertainment 100 rabid fans are better than 1,000 “viewers”, meaning it’s about the Read More