Category: Digital Marketing

The Momentum of Moments

November 13, 2013

by Ben Watson Tools matter. In the final instalment in this three-part series, Ben Watson, CMO of WhatsNexx and former VP Marketing of HootSuite explores some tools that promote shared understanding and shape explicit requirements for improvements to customer experience. Scott Brinker postulates that the rise of a marketing technologist role serves a purpose to Read More

Lululemon Gets Transparent about Yoga Pants

October 19, 2013

by Bruce Nickson I think it fair to say that, from anyway you look at it, the black Luon yoga pants transparency situation created an Annus Horribilis for the marketers at Lululemon.  Nancy Richardson Vice-President, Digital & Brand Strategy at Lululemon (aka @asiandragonlady) began the talk with the following: “Lululemon is a development and leadership company Read More

The Changing Role of the Senior Marketer

October 11, 2013

by Bruce Nickson In the season’s first BCAMA Breakfast Speaker Series (BSS) event, we heard from three senior marketers from Earls Restaurants, Lululemon and IBM. Those of you who are paying attention know that out there in the argy-bargy world of getting and spending, there have been, there are, and will be huge changes in Read More

Stay Ahead of the Game – October 3 Breakfast Speaker Series – Last Chance to Register

October 2, 2013

 The BCAMA is kicking off the new Breakfast Speaker Series on October 3 with a panel discussion moderated by Shawn Neumann of Domain 7. In advance of the event, we are asked the panelists some “get to know you” questions. We’d like you to meet Nancy Richardson VP Digital and Brand Strategy, Lululemon 1) What Read More

Senior Level Marketing Forum – October 16

September 16, 2013

The New Initiative from the BCAMA is designed to bring together senior marketers to share experiences, practices and challenges in an industry undergoing blindly fast change. It’s about Data, Content, Differentiation, Continuous learning and more …. For more information, visit Directors’ Forum Read More

The Personified Economy

June 12, 2013

By Layla Romero Tamara Mendelsohn’s presentation at the 2013 BCAMA VISION Conference focused on what she called the “social economy” of Eventbrite. Despite her being the VP of Marketing at the Silicon Valley-based company, Tamara’s breeziness and delivery made it feel like you were having a casual conversation with her regarding her views and recommendations Read More

Risk Magnet

June 3, 2013

By Layla Romero Ryan Holiday is the much-maligned and controversial media strategist for American Apparel clothing brand, as well as the author of Trust Me, I’m Lying. In his unconventional and eye-opening presentation, Ryan walked us through clever examples of media manipulation that had earned his projects coverage and attention that would have been otherwise Read More

Speed Geeking – Part 3 of 3

May 21, 2013

By Bruce Nickson Part 3 of our recap of the May 8th Digital Agency Panel, the final BCAMA Evening Speaker Series event for 2012/2013: It’s about Product… Sean Tyson of Invoke Media posited the notion that agencies, because of their position of being closer to the consumer than the brand, will be “getting into Product” in ways Read More