Category: Digital Marketing

Creating Meaning in a “Kardashian” World

February 13, 2014

A sneak preview from Sandy Fleischer, Owner & Managing Partner, Pound & Grain. The vast amount of smartphones and tablets are creating consumers who are more connected, more informed, more demanding, and more distracted than ever before. And today’s consumers want more. Gone are the days of actively absorbing traditional advertising messages. Now they are Read More

John Ounpuu, Extraordinary Digital Thinker

February 12, 2014

A sneak preview from John Ounpuu, VP Strategy at Blast Radius: “Consumer expectations are changing and rising thanks to the increased digitalization of our lives. And these new and rising expectations are created by digital but don’t stop there. Marketers need to either meet them or risk creating more and more disappointment.” At the next BCAMA Read More

Creating, Not Predicting, the Future

February 3, 2014

by Layla Romero Marketing finds itself in a peculiar situation: consumers are more fickle and sceptical than ever before, due to the glut of ads competing for their attention; yet emerging technologies provide new tools and platforms to be used by the individuals responsible for crafting these messages. Does this mean that the marketer’s job Read More

Small Business Marketing: Establishing Brand Presence in Social and Mobile Media

January 23, 2014

How Orca Coast Playground developed their mobile and social strategy By Alexandra Estanislao It’s more common than ever these days to see businesses rise to the top and fall right back down just as quickly. The way these businesses market themselves has a lot to do with the outcome. How, and where, you communicate your Read More

Meet Lance Saunders from DDB Vancouver

January 22, 2014

The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs. BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will Read More

Building Instinctive Trust – Part Two

January 16, 2014

By Bruce Nickson In Part Two of BCAMA’s Evening Speaker Series event Advertising vs, Content Marketing, we hear from Yuri Machado, Senior Vice President of Integrated Advertising & Strategy at Postmedia Network Inc. First off, Yuri states, “newspapers create engaging content for readers”. Oh, I thought, “what happened to journalism?” Oh well. What’s the definition of content Read More

Meet Mike Krafczyk from St. Bernadine

January 16, 2014

The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs.  BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will Read More

Meet Chris Staples from Rethink

January 14, 2014

A Preview of the Next Breakfast Speaker Series Event The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs. BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips Read More

Content vs. Advertising – This Thursday Evening

December 3, 2013

What best tells the product story: compelling content or “this will get their attention” advertising? To interrupt or not to interrupt? That IS the question. To learn more about the latest Evening Speaker Series event on Thursday, December 5th, we asked panellists to provide a 140-character summary on what they’re bringing to the discussion. Heidi Worthington of Read More

99% Pure Insight… Walt, Jesse and the Lying Consumer

December 2, 2013

Insight on Insight, the most recent in the Breakfast Speaker Series, was convened to provide a view of the state-of-the-art and the science of Market Research, right here, right now. The panellists were a bunch of scary-brainy, skilled deep divers into why we buy what we buy. by Bruce Nickson Let’s face it, Walt and Read More