Category: Digital Marketing

How to Utilize Hootsuite’s New Instagram Posting Feature

November 22, 2018

If you are a media manager of a business, posting manually to Instagram could be a tedious and time-consuming task in the past. Now, however, the long-awaited feature that social media managers have been waiting for has been launched: Hootsuite now allows users with an Instagram business account to directly post images to Instagram. This Read More

Should you still be using Facebook ads? Yes!

October 18, 2018

Are all your peers raving about how using Facebook as a marketing tool has helped transform their business? If so, they are probably correct, even though (with the latest news about Facebook and data breaches), many companies have likely double-checked their digital marketing spend for the coming year. With so many businesses doing that – Read More

What is Search Engine Optimization (SEO) and its Benefits

January 26, 2018

What is Search Engine Optimization (SEO)? SEO, which is popularly known as Search Engine Optimization, is defined as the method and technique of gaining more website traffic through free, organic or natural search results on search engines such as Google and Bing. SEO assists search engines to better discover and rank your website higher than Read More

Top 3 Location-Based Marketing Tools

June 15, 2016

As customers are gradually carrying out more shopping-related activities online, information is being gathered in the cloud more than ever before. While it’s mostly online retailers that are exploiting this, the brick-and-mortar stores are not far behind. Owners of brick-and-mortar stores are also becoming skilled in modern technology so as to win back the sales Read More

Three Awesome Applications of Today’s Disruptive Technologies

May 11, 2016

In today’s world, new technologies are being invented in a way that not only provides us with new features but also offers a new perspective on how we live our lives and how we interact with companies. These new technologies have become so disruptive that they create new markets, and are able to drive out Read More

Top 10 B2B Marketing Trends for 2016

February 26, 2016

Despite this Top-10 list not being as entertaining as the best of David Letterman, it is worth a look because it provides good insight into what B2B business marketers should be thinking about this year. The Graphically Speaking digital marketing team has provided some highlights of current marketing trends, web design trends and web development Read More

Dogs of Instagram – A Story of Success

November 23, 2015

For most companies, social media channels are a key marketing tool in promoting the business after initial inception and start-up. But for boutique dog apparel concept, Lucy & Co, things happened a little differently, having been born as a result of the shared community passion gathered from popular Instagram account, Dogs of Instagram. Early on Read More

Five Key Learnings from the Hyper Island Breakfast Speaker Series

September 25, 2014

The BCAMA Breakfast Series kicked off this week with an event that built upon our Hyper Island partnership. Bright and early on Wednesday morning, Tim Leake – SVP/Growth & Innovation at RPA in Los Angeles – joined us to share his knowledge of the digital marketing space. If you couldn’t make it out (or up for Read More

Neo Matrix for Content Marketing Teams

August 28, 2014

Review by: Lionel Matecha, BCAMA Author Chris Lake asks some interesting questions about content teams, their skills and strategy elements in his article for Econsultancy. His answer is the Content Marketing Team Matrix. If nothing else it’s nice to see all of the team members listed with descriptions of their roles but in fact the Read More

Digital Marketing Trends

May 19, 2014

by Ray Wang 5 Significant Digital Marketing Trends Every Marketer Should Keep in Mind Marketers often have difficulties keeping up with the latest in digital marketing due to all the rapid changes. To help marketers stay current with issues most relevant to them, I have listed five significant digital marketing trends you should know: 1.       Read More