Category: Strategy

To the Future and Beyond: Extraordinary Digital Thinkers, Part 1

February 25, 2014

BCAMA events are rarely staid. That said, the February 20th BCAMA Evening Speaker Series event featuring The League of Extraordinary Digital Thinkers was about as “unstaid” as it gets. We had a menacing flying drone, an advanced case of vacation hangover, and an appearance by the Green Lantern… plus more than one professional marketer was challenged by Read More

Remarketing: Improving Financial Results

February 17, 2014

A sneak preview from John Hossack, President and Founding Partner of Cardinal Path “Businesses and organizations spent a lot of time and money to drive traffic to their websites. All of this effort typically leads to 96% of these visitors leaving the website without taking the action that the business or organization wanted them to. So Read More

Creating Meaning in a “Kardashian” World

February 13, 2014

A sneak preview from Sandy Fleischer, Owner & Managing Partner, Pound & Grain. The vast amount of smartphones and tablets are creating consumers who are more connected, more informed, more demanding, and more distracted than ever before. And today’s consumers want more. Gone are the days of actively absorbing traditional advertising messages. Now they are Read More

Creating, Not Predicting, the Future

February 3, 2014

by Layla Romero Marketing finds itself in a peculiar situation: consumers are more fickle and sceptical than ever before, due to the glut of ads competing for their attention; yet emerging technologies provide new tools and platforms to be used by the individuals responsible for crafting these messages. Does this mean that the marketer’s job Read More

Small Business Marketing: Establishing Brand Presence in Social and Mobile Media

January 23, 2014

How Orca Coast Playground developed their mobile and social strategy By Alexandra Estanislao It’s more common than ever these days to see businesses rise to the top and fall right back down just as quickly. The way these businesses market themselves has a lot to do with the outcome. How, and where, you communicate your Read More

Meet Lance Saunders from DDB Vancouver

January 22, 2014

The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs. BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will Read More

Meet Mike Krafczyk from St. Bernadine

January 16, 2014

The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs.  BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips for the coming years. Our panel of experts will Read More

Meet Chris Staples from Rethink

January 14, 2014

A Preview of the Next Breakfast Speaker Series Event The advertising industry is evolving rapidly. In order to stay ahead, you need to be innovative, creative and apply forward thinking to your audience’s changing needs. BCAMA is bringing together some of the advertising industry’s top innovators and creatives to share their insights, ideas and tips Read More

Building Instinctive Trust – Part One

January 10, 2014

Content Marketing vs. Advertising by Bruce Nickson This is Part One of the report on the most recent event of BCAMA’s Evening Speaker Series: Content Marketing vs Advertising. Marketers are constantly looking for ways to de-commodify the ordinary. Let’s face it: zillions of dollars are spent trying to brand/differentiate products that are as dull dull Read More