Category: Strategy

4 Steps to the Best XM 2015 Experience Ever

May 27, 2015

Contributed by XM committee member, Emily Kiloh Western Canada’s premier Experiential Marketing event – XM 2015: The Best of Innovation – is less than a week away. Below, we’ve outlined 4 easy steps to ensure you have the maximum amount of fun, while experiencing all of your favourite top-tier brands and networking with fellow marketers. Read More

Eye Wars: TV vs Mobile

July 9, 2014

And The Winner Is? By: Emily Marroquin Insights West and iamota’s smartphone study reports that mobile interaction has become the norm in daily life: British Columbians report spending almost equal time with their smartphones weekly (13.7 hours) as they do in front of their television screens (14.2 hours).  Results show 68% of the province’s residents now Read More

Where You Should Be … From Now

May 22, 2014

This Conference is about humanity. And technology. As saavy marketers, you want to see around corners, get glimpse into the future. Attending this conference might just give a bit of help with your struggle to predict the singularity. And, if you want to meet:               Nora Young from CBC Read More

Digital Marketing Trends

May 19, 2014

by Ray Wang 5 Significant Digital Marketing Trends Every Marketer Should Keep in Mind Marketers often have difficulties keeping up with the latest in digital marketing due to all the rapid changes. To help marketers stay current with issues most relevant to them, I have listed five significant digital marketing trends you should know: 1.       Read More

Matt Nelson – Digital Storytelling 101 for Marketers

April 20, 2014

by Bruce Nickson Part 2 of the recap of the March 27th Breakfast Speaker Series event brings you Matthew Nelson, Director of Digital Strategy at DDB Canada/Tribal Worldwide – Vancouver. Matt starts with history, as in: we’ve been telling each other stories for as long as we have communicated with each other. The history of human communication (we Read More

Standing Out from the Crowd with UBC’s Kari Grist

April 20, 2014

by Bruce Nickson We all bring a unique value to this world that we should be shouting about, and we are paid to do exactly this for the brands we work on every day. Yet, often, when it comes to our own individual brand, we can fall short and get lost in the field of Read More

How to Stand Out from the Crowd

April 12, 2014

We all bring a unique value to this world that we should be shouting about. We are paid to do exactly this for the brands we work on every day. Yet, often, when it comes to our own individual brand, we can fall short and get lost in the field of black and white cows. Read More

Marketing at the Speed of Light: Extraordinary Digital Thinkers, Part 4

March 9, 2014

By Bruce Nickson In this post, the fourth in the series recapping The League of Incredible Digital Thinkers, the February 20th BCAMA Evening Speaker Series event, John Ounpuu from Blast Radius starts us with a simple homily: Digital is bigger than the icing on your cake. Ummm, thanks John. For that. Some stats: 2.5 billion people online all Read More

The Digital Tsunami: Extraordinary Digital Thinkers, Part 3

March 4, 2014

by Bruce Nickson In this, the third instalment of the recap of the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers, Dean Elissat of Engine Digital talks about the digital tsunami heading our way. Dean gave a very good imitation of a person with a severe vacation hangover on his first Read More

Digital Opportunities for 2014: Extraordinary Digital Thinkers, Part 2

March 4, 2014

by Bruce Nickson At the February 20th BCAMA Evening Speaker Series event, Graphically Speaking’s Darrell Hadden, one of The League of Extraordinary Digital Thinkers, was up next… Darrell began on the subject of Digital Marketing Technologist, an idea he didn’t seem too enamoured with, saying: “the difficulty with digital people and engineers is that they want you Read More