Category: Special Events

Putting Customers at the Centre of your Brand Story: Interview with Russ Rickey (Strategy Director, Critical Mass)

May 2, 2018

While we may rarely buy them any more, magazines have been the iconic form of marketing. Their beautiful full spread ads and enticing advertorials presented brands as must-haves. And the banners excited us about new products. Marketing has long been about brands telling consumers what they should expect from them, only now the medium has Read More

Agency Outlooks and Insights: an interview with Andrew Bailey of The&Partnership

January 19, 2018

Before Andrew Bailey was named one of Ad Age’s Top 40 under 40, and before he became the CEO of The&Partnership North America, he grew up in Ontario. Today, leading offices in New York, Toronto, Montreal, and Vancouver, he is responsible for clients like the Wall Street Journal and TELUS. He believes that while much Read More

4 Steps to the Best XM 2015 Experience Ever

May 27, 2015

Contributed by XM committee member, Emily Kiloh Western Canada’s premier Experiential Marketing event – XM 2015: The Best of Innovation – is less than a week away. Below, we’ve outlined 4 easy steps to ensure you have the maximum amount of fun, while experiencing all of your favourite top-tier brands and networking with fellow marketers. Read More

Vancity: From Kitchen Table to Marketer of the Year

August 29, 2013

Back in the day, Vancity started around an East End kitchen table. Mortgages weren’t easily granted to folks living east of Main, so a pissed-off group got together, and over many meetings at the kitchen table, Vancity was created and has grown to what we know today. Read the Release Read More

From Outlier to Fan …The Canucks Experience

July 5, 2013

It’s all about the Halo. Experiential Marketing Lesson Number 3 By Bruce Nickson This is the third in BCAMA’s Experiential Marketing Event held on June 18th. Amplifying your Experience thru Social Media: Kevin Kinghorn, Director, Website & New Media – Canucks Sports & Entertainment 100 rabid fans are better than 1,000 “viewers”, meaning it’s about the Read More

Engaging your Audience through Experiential Marketing – Part 2 – Red Bull

June 27, 2013

Event Recap: Lessons in Experiential Marketing Lessons from the Mighty Mighty Red Bull It’s about the Brand Experience By Bruce Nickson  Everyone knows “Red Bull Gives You Wings”. Well Kenny MacIntyre, Project Manager at Red Bull was here not to talk about that. He was here to talk about simplicity. It being Red Bull, Kenny’s Read More

Engaging your audience through Experiential Marketing

June 25, 2013

Event Recap: Lessons in Experiential Marketing By Bruce Nickson On Tuesday June 18th, attendees of the Experiential Event were able to gain insight into what some of the most innovative players in the experiential world were up to, and how they did it. Basically, there were four distinct lessons from four very distinct marketers.  Despite Read More

Quite the EVENT to End What’s Been Quite a Year

June 17, 2013

By Bruce Nickson Tomorrow (June 18th) from 6 to 9 pm, the BCAMA is hosting THE EXPERIENTIAL EVENT at TELUS World of Science. It promises to be a “can’t miss” event. We’ve had quite a year. We’ve had BIG DATA. We’ve had smarty-pants marketers telling us what to focus on and how. We’ve had talks Read More