Category: Research

Where You Should Be … From Now

May 22, 2014

This Conference is about humanity. And technology. As saavy marketers, you want to see around corners, get glimpse into the future. Attending this conference might just give a bit of help with your struggle to predict the singularity. And, if you want to meet:               Nora Young from CBC Read More

Remarketing – Am I Being Stalked? Extraordinary Digital Thinkers, Part 5

March 12, 2014

By Bruce Nickson This post, which features John Hossack of Cardinal Path, is one of six posts that recap the February 20th BCAMA Evening Speaker Series event, The League of Incredible Digital Thinkers. We all know that marketing is becoming more of a science than since forever. The “I don’t know which 50% of my budget I’m Read More

Small Business Marketing: Establishing Brand Presence in Social and Mobile Media

January 23, 2014

How Orca Coast Playground developed their mobile and social strategy By Alexandra Estanislao It’s more common than ever these days to see businesses rise to the top and fall right back down just as quickly. The way these businesses market themselves has a lot to do with the outcome. How, and where, you communicate your Read More

99% Pure Insight… Walt, Jesse and the Lying Consumer

December 2, 2013

Insight on Insight, the most recent in the Breakfast Speaker Series, was convened to provide a view of the state-of-the-art and the science of Market Research, right here, right now. The panellists were a bunch of scary-brainy, skilled deep divers into why we buy what we buy. by Bruce Nickson Let’s face it, Walt and Read More

Insights on Insights: Claire Booth on the New World of Market Research

November 16, 2013

What can you expect in the world of market research and big data? How can you develop impactful and creative research strategies? In what ways can you utilize all your data strategically in real campaigns? What meaningful insights can be found in market research? Which research methods are best to use for campaigns? Prior to Read More

Insights on Insights: Alkan Tanda on the New World of Market Research

November 15, 2013

by Bruce Nickson What can you expect in the world of market research and big data? How can you develop impactful and creative research strategies? In what ways can you utilize all your data strategically in real campaigns? What meaningful insights can be found in market research? Which research methods are best to use for Read More
  •  
  •